Facultad de Ciencias Económicas, Administrativas y Negocios

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Universidad Indoamérica

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Development of Websites as an Academic Integrative Project to Strengthen Businesses in the Popular and Solidarity Economy
(2026)
Borja Galeas, Carlos
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Arias Flores, Hugo Patricio
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Sánchez Montero, Ivanna Karina
This article explores the development of websites as an academic integrative project aimed at strengthening businesses within the popular and solidarity economy (EPS) in the province of Pichincha, Ecuador. Fifth-semester students from the Digital Marketing program at Universidad Indoamérica, as part of their integrative project, worked on creating customized websites for 12 local businesses that already had marketable products, including labels, packaging, and other presentation tools. Using the WordPress platform, the students developed websites tailored to the specific needs of each business, with the goal of improving their digital presence, facilitating access to broader markets, and increasing the competitiveness of their products and services. In addition to the technical development, graphic design elements such as professional product photography and promotional videos were integrated, along with digital marketing strategies that included search engine optimization and social media integration. The results indicate that the creation of these customized websites significantly increased the online visibility of the businesses and enhanced consumer perception of professionalism and trust. This study highlights the importance of applied academic projects as tools for community engagement and local economic development in vulnerable sectors. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
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Evolution of Occupational Accident Rates by Geographic Zone in Ecuador, Period 2015-2021
(2023)
Espinoza Guano, Mónica
;
Juan R.-G.
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Suárez Pérez, Juan Carlos
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Andrea R.-E.
The article explains as background that the management of Occupational Safety and Health is a challenge for organizations seeking to be more competitive by being recognized for their socially responsible approach, the professional damages derived from the materialization of occupational accidents entail a series of problems at a personal, family and social level that generate a negative impact on the environment. In this sense, the objective is to investigate the evolution of occupational accident rates by geographical zones of Ecuador, using the database of the Ecuadorian Institute of Social Security and identifying the associated variables during the period from 2015 to 2021. Through a comparative and correlational statistical analysis of the qualified accidents according to the study variables, it was possible to determine that the geographical areas of Ecuador with the highest occupational accident rate are zones 5 and 2 (73%), where there are also the highest number of qualified accidents from manufacturing industries (23.72%), occurring in the workplace (63%). The sex that presents the greatest number of qualified accidents is male and the parts of the body that suffer the greatest injury are the upper limbs (35%). Finally, it is concluded that in order to improve occupational safety in organizations, it is necessary a commitment between the state, employers and workers, key actors for the generation of a culture of prevention based on various strategies. © 2023 IEEE.
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The Fractional Brownian Model, Applied in the Credit Placement of the Popular and Solidarity Financial Sector
(2023)
Sánchez Montero, Ivanna Karina
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Tipán, Diego
Previous studies have extensively explored the application of Fractional Brownian Motion in the financial systems of countries. The objective of this study was to evaluate the effectiveness of using Fractional Brownian Motion in credit placement within the popular and solidarity financial sector, specifically in the Savings and Credit Cooperatives of segment 1.A comprehensive analysis was conducted on historical credit placement data from this sector over time, and the Fractional Brownian Motion model was implemented to simulate placement patterns. Several parameters, such as the Hurst exponent, were estimated. The results showed that the application of Fractional Brownian Motion in credit placement within the popular and solidarity financial sector improved the accuracy of credit risk assessment. It revealed long-term dependence patterns and captured the inherent dynamics of the sector. The model demonstrated higher predictive power and better portfolio risk management capabilities compared to conventional methods. The findings suggest that Fractional Brownian Motion is a valuable tool for credit placement analysis, as well as for improving credit risk assessment and portfolio management dynamics. Implementing this model can lead to more accurate credit decisions, fostering the country's economic development. © 2023 IEEE.
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Psychosocial Risk in the Operative Personnel of Public Companies: Galapagos Case
(2023)
Domenica M.-C.A.
;
Carlos S.-P.J.
;
Mónica E.-G.
Psychosocial Risks (PR) affect the overall health of workers in many companies, so it is important to measure it in order to prevent them. Therefore, the research aims to identify the level of PR according to its dimensions in the operating personnel of the public company of the Galapagos Islands, for which the PR measurement tool of the Ministry of Labor of Ecuador, which is composed of eight dimensions, was applied. The data were processed and analyzed descriptively and correlated using SPSS and Excel software, from which it was obtained that the dimensions work addiction, workload and pace, leadership, discriminatory harassment, perceived health, sexual harassment, work organization, and work and emotional stability have a low level and the dimensions such as support and support, development of competencies, margin of action and control, and double presence (work-family) presented medium risk, while work and sexual harassment, and working conditions had a high risk. It is concluded that it is necessary to improve the work environment, and special attention should be paid to the dimensions with significant problems and risks for the wellbeing and health of workers. © 2023 IEEE.
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Decisive Factors of Business Dynamism in Latin America: An Approach from the New Institutional Economy Perspective
(2021)
Morales-Urrutia X.
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Salazar Mera, Juan Eduardo
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Silva Ordóñez, Catalina
In recent years, the business sector has experienced significant dynamism worldwide, a fact that has sparked interest from different fields: academically, politically and socially, and a series of questions have been raised about the different factors that drive business growth. In this context, the New Institutional Economy has been taken as a reference in order to explain the behavior of this phenomenon based on the analysis of both formal and informal institutions of companies. The objective of this research is to analyze the factors that influence business dynamism. In order to fulfill the objective, the applied methodology was based on the application of statistical techniques of multivariate analysis, specifically, hierarchical cluster analysis. The main results show that the factors affect each of the contexts that are analyzed at different scale. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Job Skills and Abilities of the Accounting Professional
(2024)
Palacio Fierro, Andrés
;
Tatiana Valle Alvarez
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Ximena Morales-Urrutia
A professional accountant is essential to the success of any business. Their role is to keep a rigorous and accurate financial record of the company's business operations, which allows managers to make informed and strategic decisions for the growth and profitability of the organization. The purpose of this research is to analyze the students’ perception of the main skills and knowledge that a professional accountant should have. The data analyzed come from seventh and eighth semester students of the Technical University of Ambato in the academic period April-September 2023. The main results show that both skills and knowledge are of fundamental importance for the professional and personal development of accountants within organizations.
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Factors for the Creation of Technological Startups in Latin America
(2024)
Vayas Ortega, Germania
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Morales-Urrutia X.
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Naranjo-Santamaría J.
The changes produced in recent years have made innovation and technology play an important role in the growth of technological start-ups. Likewise, public policies have been developed that contribute to the development and strengthening of this business sector. The aim of the study is to analyze the incidence of institutional factors, education and innovation, in the generation of technological startups. The data analyzed comes from the Global Entrepreneurship Monitor, the Pearson Correlation statistical technique was applied. The results suggest that there is a direct relationship between the factors analyzed. In conclusion, the growth of this type of companies is still incipient in Latin American countries, however, there is significant growth of these in the region. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
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Strategies in Medical and Wellness Tourism for Economic Development in Ecuador and Cuba Post COVID
(2023)
Molina T.M.
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Morales C.F.
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Mujíca A.G.G.
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Vásquez G.B.B.
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Quesada A.C.
Health and wellness tourism is one of the sectors that has gained more importance after the Post COVID-19 pandemic, since it has contributed significantly to the economic development of countries, in addition to providing health benefits such as alternative and therapeutic treatments, thalassotherapy, thermalism, spa and wellness centers, which provide multiple benefits to the quality of life of individuals. The objective of the research is framed in identifying the strategies in the sector, from an exhaustive analysis in the countries of Ecuador and Cuba for economic development. The methodology used is based on the bibliographic review of scientific articles, consultant's reports on regional dynamics and gaps of medical and wellness tourism in these countries, with a descriptive and quantitative–qualitative approach. The results show a visible creativity of these two countries that make possible their contribution to economic development with initiatives in medical and wellness tourism. The conclusions ratify the creation of innovative strategies in health services to generate value propositions in this sector. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
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Technology Startups: The Case of South American Countries
(2021)
Morales-Urrutia X.
;
Morales-Urrutia D.
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Ávila-Herrera S.
The business environment has undergone major changes and is becoming increasingly competitive, a fact that has generated the emergence of new companies or startups as an alternative to the implementation of innovative, sustainable and profitable businesses over time, through the generation of alliances of different strategic actors existing in the environment. The data analyzed came from the Global Entrepreneurship Monitor for the period 2008-2014, the variables analyzed are: financing, education, policies, spending on R&D and innovation, technology parks and business incubators, the objective was to analyze the relationship of startups with environmental factors. The main results show that there is a close relationship with the factors analyzed, especially with financing, education and innovation. In conclusion, despite the fact that South American countries are lagging behind in economic and technological terms, there are certain signs of the generation of companies such as those analyzed in this study. © 2021, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.
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Health as a Determining Factor in Economic Progress and Living Conditions in Ecuador
(2024)
Morales Molina, Tania
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Chabely Figueredo-Morales
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Ximena Morales-Urrutia
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Geri Belén Bucheli-Vásquez
The contributions of health in economic progress contribute to the improvement of people’s living conditions and is a determinant in sustained growth to provide advances and improvements in living standards. The objective of the research is to demonstrate how economic capital truly intervenes in the social behavior and living conditions of people, especially in those areas where the population is more vulnerable. A descriptive observational study was conducted from January to July 2023 in the parish of Quisapincha (rural sector), province of Tungurahua, Ecuador. The population consisted of 11,581 people and the sample consisted of 116 people chosen by non-probabilistic convenience sampling. A structured questionnaire was applied personally to collect the data. The results denoted that the economic capital and environment of a country represent a future prognosis in the economic coverage to ensure education, health, food, personal privileges that improve the lifestyles of individuals and their families. The results of this research can be useful to evidence the project of local public policies that collaborate to the prevention of diseases as a determining factor in the economic progress and living conditions of individuals in Ecuador
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