Suárez Pérez, Juan Carlos
Preferred name
Suárez Pérez, Juan Carlos
Main Affiliation
Ambato
Email
juansuarez@uti.edu.ec
ORCID
0009-0000-5968-7669
Scopus Author ID
58654373100
8 results
Now showing 1 - 8 of 8
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Item type:Publication, Artificial Intelligence in Marketing: A Bibliometric StudyNowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.32 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Evolution of Occupational Accident Rates by Geographic Zone in Ecuador, Period 2015-2021(2023); ; Andrea R.-E.The article explains as background that the management of Occupational Safety and Health is a challenge for organizations seeking to be more competitive by being recognized for their socially responsible approach, the professional damages derived from the materialization of occupational accidents entail a series of problems at a personal, family and social level that generate a negative impact on the environment. In this sense, the objective is to investigate the evolution of occupational accident rates by geographical zones of Ecuador, using the database of the Ecuadorian Institute of Social Security and identifying the associated variables during the period from 2015 to 2021. Through a comparative and correlational statistical analysis of the qualified accidents according to the study variables, it was possible to determine that the geographical areas of Ecuador with the highest occupational accident rate are zones 5 and 2 (73%), where there are also the highest number of qualified accidents from manufacturing industries (23.72%), occurring in the workplace (63%). The sex that presents the greatest number of qualified accidents is male and the parts of the body that suffer the greatest injury are the upper limbs (35%). Finally, it is concluded that in order to improve occupational safety in organizations, it is necessary a commitment between the state, employers and workers, key actors for the generation of a culture of prevention based on various strategies. © 2023 IEEE.29 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Technological Elements Affecting SMEs: A Bibliometric and Theoretical ReviewIn this study, a combined review of the technological elements that affect small and medium-sized enterprises (SMEs) is conducted as a first step towards new automation proposals through a theoretical and bibliometric analysis. The bibliometric review identifies research trends, leading countries such as the United Kingdom and China, and influential authors who stand out in the adoption of technologies in SMEs. The data shows an exponential growth in publications over the last two decades, highlighting the topic’s relevance in academic research. The theoretical review delves into the implementation of technological tools such as knowledge management, information and communication technologies, and the digitalization of business models to enhance operational efficiency and competitiveness. The study highlights how automation, artificial intelligence, and supply chain management have improved company performance by optimizing resources and reducing costs. However, barriers such as limited access to financing and a lack of technological skills persist. It is determined that SMEs must adopt a culture of innovation and leverage international collaboration to integrate emerging technologies, improve sustainability, and compete effectively in an ever-changing global market16 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 28 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A Study on Modeling and Simulation of Automobile Painting Process Based on Flexsim(2020)Scopus© Citations 1 39 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital Marketing in the Tourism Sector of the City of AmbatoThe research analyzes the digital marketing strategies applied by the tourism sector of the city of Ambato, as it is evident that, in the context of the pandemic and technological advances, companies were forced to digitize their businesses to be more competitive. By identifying the marketing strategies that are used in the sector, alternatives for improvement can be proposed, and counteract the effects of the pandemic. The methodology is of quantitative approach with a descriptive scope, non-experimental design which allows, through data collection and statistical analysis, to establish behavioral patterns and test theories. In this sense, the sector and the most used marketing strategies are identified and characterized. The results obtained conclude that Ambateño tourism companies do not have marketing departments that plan successful campaigns. In addition, it is observed that, for the most part, companies focus their efforts solely on social networks, especially Facebook, and do not take advantage of others that allow them to show more explicitly the attractions of a tourist destination and generate greater engagement. Therefore, it is proposed that tourism companies should digitize their businesses and rely on strategies that allow them to interact in real time with tourists without any restrictions. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.52 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Omnichannel Marketing in Ambato’s SMEs(2023)Globalization and the pandemic showed the shortcomings that exist in the management of small and medium-sized enterprises (SMEs) in Ambato, especially in marketing issues, because they do not allocate the necessary resources to design and implement strategies that allow them to satisfy the demands of consumers who, thanks to the Internet, access large information bases, and that also provides the option to buy products and services from a wide range of companies, whose mission is to differentiate themselves from competitors through the offer of unique experiences. In this sense, the objective is to determine the importance of the integration of communication and distribution channels in improving the customer experience. The methodology used is mixed, because it allows to describe and explain phenomena based on qualitative and quantitative data, which allow to understand reality in a comprehensive way. The results obtained underpin the value of omnichannel and digitalization of businesses, and the creation of company profiles to determine how they can take advantage of this type of strategy and improve consumer satisfaction levels. Finally, it was possible to know that at present, there is a hyper-connectivity of consumers, and therefore, marketing trends focus on strategies in which traditional and digital communication and distribution channels coexist and thus improve the company-customer relationship. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.46 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Automation of the Commercial and Distribution Process in the Footwear Sector of Ambato(2025); ; Marco Antonio RíosDigital transformation integrates advanced technologies to optimize efficiency and enable automation without human intervention, thereby facilitating decision-making. Organizations rely on operational processes that structure and streamline internal activities, enhancing both productivity and performance. Currently, innovation and automation contribute to reducing errors, optimizing resource use, and ensuring quality in the delivery of products and services. This study analyzes the application of technologies, automation, and commercial and distribution processes, all of which are essential for managing sales operations and ensuring efficient product delivery. To assess the level of automation within organizations, an initial instrument comprising 40 questions was applied. However, it yielded a Cronbach's Alpha of 0.764, leading to its rejection due to insufficient reliability. Following a literature review, relevant technologies and tools used in organizational, commercial, and distribution processes were identified. Based on this analysis, a new instrument was developed, consisting of 32 questions and 172 items. This revised instrument underwent expert validation and achieved a reliability coefficient of 0.862, indicating high internal consistency. The instrument's applicability was tested through a pilot study involving 35 footwear companies located in Ambato, Ecuador. The results reveal that, although the use of technology demonstrates a positive correlation with customer growth (0.242), the influence remains modest. Moreover, the automation of commercial and distribution processes does not exhibit a statistically significant relationship with customer growth. These findings suggest that digitalization efforts alone are not sufficient to drive business expansion. Instead, they must be complemented by more effective marketing and commercialization strategies to fully capitalize on the potential of digital tools and automation. © 2025 IEEE.12