Artificial Intelligence in Marketing: A Bibliometric Study

Journal

Lecture Notes in Networks and Systems

Management, Tourism and Smart Technologies

ISSN

2367-3370

2367-3389

Date Issued

2024

Author(s)

Suárez Pérez, Juan Carlos

Facultad de Ciencias Económicas, Administrativas y Negocios

Vayas Ortega, Germania

Facultad de Ciencias Económicas, Administrativas y Negocios

Type

book-chapter

DOI

10.1007/978-3-031-74828-8_49

URL

https://cris.indoamerica.edu.ec/handle/123456789/9564