Vayas Ortega, Germania
Preferred name
Vayas Ortega, Germania
Main Affiliation
Ambato
Email
germaniavayas@uti.edu.ec
ORCID
0000-0002-1260-3154
Scopus Author ID
57194585958
16 results
Now showing 1 - 10 of 16
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Item type:Publication, Artificial Intelligence in Marketing: A Bibliometric StudyNowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.32 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Effect of the Real Wage on the Basic Family Basket in Ecuador(2024); 53 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Technological Elements Affecting SMEs: A Bibliometric and Theoretical ReviewIn this study, a combined review of the technological elements that affect small and medium-sized enterprises (SMEs) is conducted as a first step towards new automation proposals through a theoretical and bibliometric analysis. The bibliometric review identifies research trends, leading countries such as the United Kingdom and China, and influential authors who stand out in the adoption of technologies in SMEs. The data shows an exponential growth in publications over the last two decades, highlighting the topic’s relevance in academic research. The theoretical review delves into the implementation of technological tools such as knowledge management, information and communication technologies, and the digitalization of business models to enhance operational efficiency and competitiveness. The study highlights how automation, artificial intelligence, and supply chain management have improved company performance by optimizing resources and reducing costs. However, barriers such as limited access to financing and a lack of technological skills persist. It is determined that SMEs must adopt a culture of innovation and leverage international collaboration to integrate emerging technologies, improve sustainability, and compete effectively in an ever-changing global market16 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Differential Performance of Satellite Navigation in Urban and Rural Andes of Ecuador(2024); 6 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Bibliometric study for CO2 measurement using IoT: Looking for the Latin American contributions(2022); Clotet-Martinez R.In recent years, the number of deaths due to environmental pollution has increased. The main air pollutants are carbon monoxide, carbon dioxide, and sulfur dioxide. These are produced by the consumption of fossil fuels in vehicles, industrial activity, and agricultural practices, among others. Various technologies have been used to detect carbon dioxide (CO2), including the Internet of Things (IoT). However, no studies have been carried out to visualize the impact of IoT on CO2 monitoring and which countries are focused on minimizing emissions. This work shows a bibliometric study for CO2 environmental sensing using IoT. SCOPUS was the selected database, and PRISMA was the methodology used. The first search returned 13.207 documents written between 2013 and 2022, after filtering selected keywords, selecting only English articles, and abstract review we selected finally 79 documents for the measurement of CO2 using IoT. The results of analyzing them, show that the Asian countries produces more than the western countries, where India and Indonesia are leading. Also is interesting to note that the USA and Latin America produced the same quantity of documents, where the four countries contributing to Latin America are Brazil, Mexico, Peru, and Ecuador. The main area of knowledge covered by the documents was Engineering with 25 percent followed by computer sciences, and 40 percent of documents were published by IEEE. Finally, the Latin American contributions to this field are outlined, verifying in detail the architectures for the proposed solutions with emphasis in sensors. © 2022 IEEE.24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Organizational Commitment in Savings and Credit Cooperatives(2024); ; Ximena Morales-UrrutiaWith globalization and technological advancements, companies face changes that require a culture of continuous learning and adaptation. The changes effectively managing can determine an organization's success in a dynamic environment. Organizational Commitment (OC) is crucial as it measures employees' identification, belonging, and loyalty. In Ecuador, savings and credit unions and non-profit financial institutions decreased from 817 active entities in 2015 to 408 in 2023, functioning as an important source of employment. It is essential to determine the OC level and analyze its variables. Therefore, a bibliometric review was conducted to identify the scientific production on the subject, followed by a systematic review to substantiate and identify methods for measuring OC. The Meyer and Allen scale test was applied to 169 employees of a cooperative union. The data was processed using SPSS to perform a descriptive and correlational analysis with a non-experimental, cross-sectional design. The sample was evenly split between men and women, revealing connections between study dimensions and areas for improvement..13 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Human Capital and Per Capita Income in Ecuador(2024); 30 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Automation of the Commercial and Distribution Process in the Footwear Sector of Ambato(2025); ; Marco Antonio RíosDigital transformation integrates advanced technologies to optimize efficiency and enable automation without human intervention, thereby facilitating decision-making. Organizations rely on operational processes that structure and streamline internal activities, enhancing both productivity and performance. Currently, innovation and automation contribute to reducing errors, optimizing resource use, and ensuring quality in the delivery of products and services. This study analyzes the application of technologies, automation, and commercial and distribution processes, all of which are essential for managing sales operations and ensuring efficient product delivery. To assess the level of automation within organizations, an initial instrument comprising 40 questions was applied. However, it yielded a Cronbach's Alpha of 0.764, leading to its rejection due to insufficient reliability. Following a literature review, relevant technologies and tools used in organizational, commercial, and distribution processes were identified. Based on this analysis, a new instrument was developed, consisting of 32 questions and 172 items. This revised instrument underwent expert validation and achieved a reliability coefficient of 0.862, indicating high internal consistency. The instrument's applicability was tested through a pilot study involving 35 footwear companies located in Ambato, Ecuador. The results reveal that, although the use of technology demonstrates a positive correlation with customer growth (0.242), the influence remains modest. Moreover, the automation of commercial and distribution processes does not exhibit a statistically significant relationship with customer growth. These findings suggest that digitalization efforts alone are not sufficient to drive business expansion. Instead, they must be complemented by more effective marketing and commercialization strategies to fully capitalize on the potential of digital tools and automation. © 2025 IEEE.12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Boosting Accuracy and Reducing Time in Laser Shooting Practices: Video Processing Solutions for Impact Evaluation(2024); 19 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 28