Vayas Ortega, Germania
Preferred name
Vayas Ortega, Germania
Main Affiliation
Ambato
Email
germaniavayas@uti.edu.ec
ORCID
0000-0002-1260-3154
Scopus Author ID
57194585958
17 results
Now showing 1 - 10 of 17
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Structure-Based Innovation Index (SBII) and Firm Performance in Ecuadorian Manufacturing SMEs: Evidence from Capital Efficiency and Sales per EmployeeManufacturing SMEs in Ecuador operate under macroeconomic volatility and limited financing; improvements in processes and management are key mechanisms for sustaining productivity and competitiveness. In contexts where conventional innovation indicators are unavailable, financial ratios constitute replicable signals that close a measurement gap in emerging economies. This study constructs the Structure-Based Innovation Index (SBII) as the mean of within-sample percentile ranks of capital efficiency (EBIT/Assets) and sales per employee, using financial statements from the SCVS, sectoral indicators from ENESEM, and size classification from REEM. The sample includes 58 formal manufacturing SMEs in Ecuador in 2023, stratified by province and size. Performance is measured through labor productivity and operating profitability (EBIT/Sales). Tercile comparisons reveal clear performance differentiation: the high-SBII group exhibits substantially higher median sales per employee (USD 129,552 vs. USD 40,176 in the low group) and higher operating profitability. Signals are more strongly reflected in productivity than in margins, indicating that operational gains materialize earlier. A robustness check using SBIIalt confirms that gradients are not index artifacts. High-performing SMEs are distinguished by institutionalized operational discipline: asset utilization, throughput stability, and cost control. The SBII is a replicable proxy for structure-based innovation in data-constrained environments. The findings align with SDGs 8, 9, and 12. © 2026 by the authors. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Artificial Intelligence in Marketing: A Bibliometric StudyNowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.32 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Business Dimension in the Construction Sector in Ecuador: An Economic Approach(2024); 30 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 28 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Burnout Levels in Telecommunications Service Companies(2025); Ximena Morales-UrrutiaOrganizations must implement various strategic measures to safeguard employee well-being, such as ensuring equitable workloads, providing adequate support and resources, fostering empathy, enabling effective communication, maintaining work-life balance, promoting professional development, cultivating a healthy organizational culture, and managing occupational stress. These measures are pivotal in mitigating burnout, a phenomenon increasingly recognized as a critical occupational health issue. Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, poses significant risks to both individual employees and organizational performance. This study investigates burnout levels in telecommunications service companies, using the Maslach Burnout Inventory to assess 105 employees across multiple branches of a telecommunications company in Ecuador. Data were processed and analyzed using SPSS software for descriptive characterization and correlational analysis of variables and dimensions. Findings indicate that depersonalization is the primary dimension affecting burnout in this sector, as employees often internalize customer-related issues, resulting in negative consequences for both the workforce and the organization.25 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A long-range, low-cost technique to measure water level variations over limnimeters on hydraulic weir using machine vision and IoT(2022); Castillo-Velazquez J.-I.It is neither practical nor economical to make continuous and direct measurements of the water flow in a stream, so indirect methods must be used to measure the water level and, based on a calibration curve, relate it to the corresponding flow rate. A hydraulic weir with a limnimeter fulfills this purpose, but its disadvantage is that it does not allow the automated registration of the water level and therefore new and more efficient technologies must be used to perform this measurement automatically and thus have a lower waste and optimization of the resource. This experiment develops an algorithm based on computer vision and the inclusion of the concepts of the Internet of Things, in order to measure and record the values of the water level in a hydraulic dam, also includes energy storage system, power supply, remote computer, devices with wireless communication and IoT platform that allow a measurement error of less than ± 2% to be obtained with respect to a visual measurement made by the operator. © 2022 IEEE.64 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital Marketing in the Tourism Sector of the City of AmbatoThe research analyzes the digital marketing strategies applied by the tourism sector of the city of Ambato, as it is evident that, in the context of the pandemic and technological advances, companies were forced to digitize their businesses to be more competitive. By identifying the marketing strategies that are used in the sector, alternatives for improvement can be proposed, and counteract the effects of the pandemic. The methodology is of quantitative approach with a descriptive scope, non-experimental design which allows, through data collection and statistical analysis, to establish behavioral patterns and test theories. In this sense, the sector and the most used marketing strategies are identified and characterized. The results obtained conclude that Ambateño tourism companies do not have marketing departments that plan successful campaigns. In addition, it is observed that, for the most part, companies focus their efforts solely on social networks, especially Facebook, and do not take advantage of others that allow them to show more explicitly the attractions of a tourist destination and generate greater engagement. Therefore, it is proposed that tourism companies should digitize their businesses and rely on strategies that allow them to interact in real time with tourists without any restrictions. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.52 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Automation of the Commercial and Distribution Process in the Footwear Sector of Ambato(2025); ; Marco Antonio RíosDigital transformation integrates advanced technologies to optimize efficiency and enable automation without human intervention, thereby facilitating decision-making. Organizations rely on operational processes that structure and streamline internal activities, enhancing both productivity and performance. Currently, innovation and automation contribute to reducing errors, optimizing resource use, and ensuring quality in the delivery of products and services. This study analyzes the application of technologies, automation, and commercial and distribution processes, all of which are essential for managing sales operations and ensuring efficient product delivery. To assess the level of automation within organizations, an initial instrument comprising 40 questions was applied. However, it yielded a Cronbach's Alpha of 0.764, leading to its rejection due to insufficient reliability. Following a literature review, relevant technologies and tools used in organizational, commercial, and distribution processes were identified. Based on this analysis, a new instrument was developed, consisting of 32 questions and 172 items. This revised instrument underwent expert validation and achieved a reliability coefficient of 0.862, indicating high internal consistency. The instrument's applicability was tested through a pilot study involving 35 footwear companies located in Ambato, Ecuador. The results reveal that, although the use of technology demonstrates a positive correlation with customer growth (0.242), the influence remains modest. Moreover, the automation of commercial and distribution processes does not exhibit a statistically significant relationship with customer growth. These findings suggest that digitalization efforts alone are not sufficient to drive business expansion. Instead, they must be complemented by more effective marketing and commercialization strategies to fully capitalize on the potential of digital tools and automation. © 2025 IEEE.12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Human Capital and Per Capita Income in Ecuador(2024); 30 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Organizational Commitment in Savings and Credit Cooperatives(2024); ; Ximena Morales-UrrutiaWith globalization and technological advancements, companies face changes that require a culture of continuous learning and adaptation. The changes effectively managing can determine an organization's success in a dynamic environment. Organizational Commitment (OC) is crucial as it measures employees' identification, belonging, and loyalty. In Ecuador, savings and credit unions and non-profit financial institutions decreased from 817 active entities in 2015 to 408 in 2023, functioning as an important source of employment. It is essential to determine the OC level and analyze its variables. Therefore, a bibliometric review was conducted to identify the scientific production on the subject, followed by a systematic review to substantiate and identify methods for measuring OC. The Meyer and Allen scale test was applied to 169 employees of a cooperative union. The data was processed using SPSS to perform a descriptive and correlational analysis with a non-experimental, cross-sectional design. The sample was evenly split between men and women, revealing connections between study dimensions and areas for improvement..13