Vayas Ortega, Germania
Preferred name
Vayas Ortega, Germania
Main Affiliation
Ambato
Email
germaniavayas@uti.edu.ec
ORCID
0000-0002-1260-3154
Scopus Author ID
57194585958
18 results
Now showing 1 - 10 of 18
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Item type:Publication, El Clima Organizacional en Instituciones de Educación Superior: Comunicación, Liderazgo y Gestión Emocional(CEIT S.A., 2026-04-10); ; El clima organizacional en instituciones de educación superior constituye un factor clave para el bienestar laboral y el desempeño institucional, influido por la comunicación interna, el liderazgo y la gestión emocional. No obstante, estas dimensiones han sido estudiadas de forma fragmentada, lo que limita la comprensión de su interacción. El estudio tuvo como objetivo determinar la influencia de estas variables en el clima organizacional. Se adoptó un enfoque cuantitativo con diseño no experimental de corte transversal y alcance descriptivo-correlacional. La investigación incluyó personal académico y administrativo de instituciones de educación superior en Ambato, Ecuador. Se aplicó un cuestionario estructurado validado y los datos se analizaron mediante estadística descriptiva, correlacional y regresión lineal múltiple. Los resultados evidenciaron relaciones positivas y estadísticamente significativas entre las variables analizadas y el clima organizacional. Asimismo, el modelo de regresión mostró que estas variables predijeron de manera conjunta el clima organizacional, destacándose la gestión emocional como la dimensión con mayor valoración. Se concluye que la comunicación interna, el liderazgo transformacional y la gestión emocional son determinantes del clima organizacional en educación superior, favoreciendo el bienestar laboral y la calidad del entorno institucional. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Artificial Intelligence in Marketing: A Bibliometric StudyNowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.32 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Effect of the Real Wage on the Basic Family Basket in Ecuador(2024); 53 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Organizational Commitment in Savings and Credit Cooperatives(2024); ; Ximena Morales-UrrutiaWith globalization and technological advancements, companies face changes that require a culture of continuous learning and adaptation. The changes effectively managing can determine an organization's success in a dynamic environment. Organizational Commitment (OC) is crucial as it measures employees' identification, belonging, and loyalty. In Ecuador, savings and credit unions and non-profit financial institutions decreased from 817 active entities in 2015 to 408 in 2023, functioning as an important source of employment. It is essential to determine the OC level and analyze its variables. Therefore, a bibliometric review was conducted to identify the scientific production on the subject, followed by a systematic review to substantiate and identify methods for measuring OC. The Meyer and Allen scale test was applied to 169 employees of a cooperative union. The data was processed using SPSS to perform a descriptive and correlational analysis with a non-experimental, cross-sectional design. The sample was evenly split between men and women, revealing connections between study dimensions and areas for improvement..24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Burnout Levels in Telecommunications Service Companies(2025); Ximena Morales-UrrutiaOrganizations must implement various strategic measures to safeguard employee well-being, such as ensuring equitable workloads, providing adequate support and resources, fostering empathy, enabling effective communication, maintaining work-life balance, promoting professional development, cultivating a healthy organizational culture, and managing occupational stress. These measures are pivotal in mitigating burnout, a phenomenon increasingly recognized as a critical occupational health issue. Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, poses significant risks to both individual employees and organizational performance. This study investigates burnout levels in telecommunications service companies, using the Maslach Burnout Inventory to assess 105 employees across multiple branches of a telecommunications company in Ecuador. Data were processed and analyzed using SPSS software for descriptive characterization and correlational analysis of variables and dimensions. Findings indicate that depersonalization is the primary dimension affecting burnout in this sector, as employees often internalize customer-related issues, resulting in negative consequences for both the workforce and the organization.25 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Bibliometric study for CO2 measurement using IoT: Looking for the Latin American contributions(2022); Clotet-Martinez R.In recent years, the number of deaths due to environmental pollution has increased. The main air pollutants are carbon monoxide, carbon dioxide, and sulfur dioxide. These are produced by the consumption of fossil fuels in vehicles, industrial activity, and agricultural practices, among others. Various technologies have been used to detect carbon dioxide (CO2), including the Internet of Things (IoT). However, no studies have been carried out to visualize the impact of IoT on CO2 monitoring and which countries are focused on minimizing emissions. This work shows a bibliometric study for CO2 environmental sensing using IoT. SCOPUS was the selected database, and PRISMA was the methodology used. The first search returned 13.207 documents written between 2013 and 2022, after filtering selected keywords, selecting only English articles, and abstract review we selected finally 79 documents for the measurement of CO2 using IoT. The results of analyzing them, show that the Asian countries produces more than the western countries, where India and Indonesia are leading. Also is interesting to note that the USA and Latin America produced the same quantity of documents, where the four countries contributing to Latin America are Brazil, Mexico, Peru, and Ecuador. The main area of knowledge covered by the documents was Engineering with 25 percent followed by computer sciences, and 40 percent of documents were published by IEEE. Finally, the Latin American contributions to this field are outlined, verifying in detail the architectures for the proposed solutions with emphasis in sensors. © 2022 IEEE.24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Analysis of the Automation of the Commercial and Distribution Process in the Footwear Sector of Ambato(2025); ; Marco Antonio RíosDigital transformation integrates advanced technologies to optimize efficiency and enable automation without human intervention, thereby facilitating decision-making. Organizations rely on operational processes that structure and streamline internal activities, enhancing both productivity and performance. Currently, innovation and automation contribute to reducing errors, optimizing resource use, and ensuring quality in the delivery of products and services. This study analyzes the application of technologies, automation, and commercial and distribution processes, all of which are essential for managing sales operations and ensuring efficient product delivery. To assess the level of automation within organizations, an initial instrument comprising 40 questions was applied. However, it yielded a Cronbach's Alpha of 0.764, leading to its rejection due to insufficient reliability. Following a literature review, relevant technologies and tools used in organizational, commercial, and distribution processes were identified. Based on this analysis, a new instrument was developed, consisting of 32 questions and 172 items. This revised instrument underwent expert validation and achieved a reliability coefficient of 0.862, indicating high internal consistency. The instrument's applicability was tested through a pilot study involving 35 footwear companies located in Ambato, Ecuador. The results reveal that, although the use of technology demonstrates a positive correlation with customer growth (0.242), the influence remains modest. Moreover, the automation of commercial and distribution processes does not exhibit a statistically significant relationship with customer growth. These findings suggest that digitalization efforts alone are not sufficient to drive business expansion. Instead, they must be complemented by more effective marketing and commercialization strategies to fully capitalize on the potential of digital tools and automation. © 2025 IEEE.12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Human Capital and Per Capita Income in Ecuador(2024); 30 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Digital Marketing in the Tourism Sector of the City of AmbatoThe research analyzes the digital marketing strategies applied by the tourism sector of the city of Ambato, as it is evident that, in the context of the pandemic and technological advances, companies were forced to digitize their businesses to be more competitive. By identifying the marketing strategies that are used in the sector, alternatives for improvement can be proposed, and counteract the effects of the pandemic. The methodology is of quantitative approach with a descriptive scope, non-experimental design which allows, through data collection and statistical analysis, to establish behavioral patterns and test theories. In this sense, the sector and the most used marketing strategies are identified and characterized. The results obtained conclude that Ambateño tourism companies do not have marketing departments that plan successful campaigns. In addition, it is observed that, for the most part, companies focus their efforts solely on social networks, especially Facebook, and do not take advantage of others that allow them to show more explicitly the attractions of a tourist destination and generate greater engagement. Therefore, it is proposed that tourism companies should digitize their businesses and rely on strategies that allow them to interact in real time with tourists without any restrictions. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.52 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Factors for the Creation of Technological Startups in Latin America(2024); 31