Facultad de Ciencias Económicas, Administrativas y Negocios

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Universidad Indoamérica

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Development of Websites as an Academic Integrative Project to Strengthen Businesses in the Popular and Solidarity Economy
(2026)
Borja Galeas, Carlos
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Arias Flores, Hugo Patricio
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Sánchez Montero, Ivanna Karina
This article explores the development of websites as an academic integrative project aimed at strengthening businesses within the popular and solidarity economy (EPS) in the province of Pichincha, Ecuador. Fifth-semester students from the Digital Marketing program at Universidad Indoamérica, as part of their integrative project, worked on creating customized websites for 12 local businesses that already had marketable products, including labels, packaging, and other presentation tools. Using the WordPress platform, the students developed websites tailored to the specific needs of each business, with the goal of improving their digital presence, facilitating access to broader markets, and increasing the competitiveness of their products and services. In addition to the technical development, graphic design elements such as professional product photography and promotional videos were integrated, along with digital marketing strategies that included search engine optimization and social media integration. The results indicate that the creation of these customized websites significantly increased the online visibility of the businesses and enhanced consumer perception of professionalism and trust. This study highlights the importance of applied academic projects as tools for community engagement and local economic development in vulnerable sectors. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
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Decisive Factors of Business Dynamism in Latin America: An Approach from the New Institutional Economy Perspective
(2021)
Morales-Urrutia X.
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Salazar Mera, Juan Eduardo
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Silva Ordóñez, Catalina
In recent years, the business sector has experienced significant dynamism worldwide, a fact that has sparked interest from different fields: academically, politically and socially, and a series of questions have been raised about the different factors that drive business growth. In this context, the New Institutional Economy has been taken as a reference in order to explain the behavior of this phenomenon based on the analysis of both formal and informal institutions of companies. The objective of this research is to analyze the factors that influence business dynamism. In order to fulfill the objective, the applied methodology was based on the application of statistical techniques of multivariate analysis, specifically, hierarchical cluster analysis. The main results show that the factors affect each of the contexts that are analyzed at different scale. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Job Skills and Abilities of the Accounting Professional
(2024)
Palacio Fierro, Andrés
;
Tatiana Valle Alvarez
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Ximena Morales-Urrutia
A professional accountant is essential to the success of any business. Their role is to keep a rigorous and accurate financial record of the company's business operations, which allows managers to make informed and strategic decisions for the growth and profitability of the organization. The purpose of this research is to analyze the students’ perception of the main skills and knowledge that a professional accountant should have. The data analyzed come from seventh and eighth semester students of the Technical University of Ambato in the academic period April-September 2023. The main results show that both skills and knowledge are of fundamental importance for the professional and personal development of accountants within organizations.
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Factors for the Creation of Technological Startups in Latin America
(2024)
Vayas Ortega, Germania
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Morales-Urrutia X.
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Naranjo-Santamaría J.
The changes produced in recent years have made innovation and technology play an important role in the growth of technological start-ups. Likewise, public policies have been developed that contribute to the development and strengthening of this business sector. The aim of the study is to analyze the incidence of institutional factors, education and innovation, in the generation of technological startups. The data analyzed comes from the Global Entrepreneurship Monitor, the Pearson Correlation statistical technique was applied. The results suggest that there is a direct relationship between the factors analyzed. In conclusion, the growth of this type of companies is still incipient in Latin American countries, however, there is significant growth of these in the region. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
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Technology Startups: The Case of South American Countries
(2021)
Morales-Urrutia X.
;
Morales-Urrutia D.
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Ávila-Herrera S.
The business environment has undergone major changes and is becoming increasingly competitive, a fact that has generated the emergence of new companies or startups as an alternative to the implementation of innovative, sustainable and profitable businesses over time, through the generation of alliances of different strategic actors existing in the environment. The data analyzed came from the Global Entrepreneurship Monitor for the period 2008-2014, the variables analyzed are: financing, education, policies, spending on R&D and innovation, technology parks and business incubators, the objective was to analyze the relationship of startups with environmental factors. The main results show that there is a close relationship with the factors analyzed, especially with financing, education and innovation. In conclusion, despite the fact that South American countries are lagging behind in economic and technological terms, there are certain signs of the generation of companies such as those analyzed in this study. © 2021, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.
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Health as a Determining Factor in Economic Progress and Living Conditions in Ecuador
(2024)
Morales Molina, Tania
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Chabely Figueredo-Morales
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Ximena Morales-Urrutia
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Geri Belén Bucheli-Vásquez
The contributions of health in economic progress contribute to the improvement of people’s living conditions and is a determinant in sustained growth to provide advances and improvements in living standards. The objective of the research is to demonstrate how economic capital truly intervenes in the social behavior and living conditions of people, especially in those areas where the population is more vulnerable. A descriptive observational study was conducted from January to July 2023 in the parish of Quisapincha (rural sector), province of Tungurahua, Ecuador. The population consisted of 11,581 people and the sample consisted of 116 people chosen by non-probabilistic convenience sampling. A structured questionnaire was applied personally to collect the data. The results denoted that the economic capital and environment of a country represent a future prognosis in the economic coverage to ensure education, health, food, personal privileges that improve the lifestyles of individuals and their families. The results of this research can be useful to evidence the project of local public policies that collaborate to the prevention of diseases as a determining factor in the economic progress and living conditions of individuals in Ecuador
8
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Analysis of the Business Dimension in the Construction Sector in Ecuador: An Economic Approach
(2024)
Vayas Ortega, Germania
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Dayaneth Arroba-Naranjo
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Ximena Morales-Urrutia
;
Diego Lara-Haro
The objective of this research work is to study the business size of the construction sector in Ecuador through the application of a panel data econometric model. It seeks to identify the factors that influence the growth of this sector. The study population is construction companies active in Ecuador, according to the ISIC F classification, in the period 2018–2021. A methodology is used that includes a descriptive analysis to establish the behavior of the sector variables, as well as a correlational analysis to measure the significance of these variables in relation to growth. In addition, a panel data model that applies the assumption of fixed effects is used to verify Gibrat’s Law, which establishes that all companies have the same probability of growing regardless of their size. In conclusion, a significant relationship was found between sales and business size and growth in the construction sector in Ecuador. However, Gibrat’s Law is rejected in this case study
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Sustainability models in Zone 3 manufacturing SMEs
(2025)
Morales Ramos, Karla
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Pamela de Los Ángeles Sánchez Rosero
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Christian Alberto López Valencia
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Freddy Marco Armijos Arcos
In this research, the objective was to determine the optimal financial sustainability model for manufacturing SMEs in zone 3 for the years 2017 - 2020. For the development of the study, 107 medium and small companies that met the requirements of complete information obtained from the Superintendence of Companies, Securities, and Insurance were taken into account. Observation sheets were used to classify the information in the financial statements and allow understanding of their financial situation by applying the solvency prediction models, Z-Altman, Springate, Fulmer, and CA-Score. In the analysis of the financial indicators of manufacturing, SMEs evidenced a strong correlation with their financial sustainability, especially in the year 2019. A comparative analysis of the effectiveness of the four models of financial sustainability is made, for the selection of the most optimal model. In addition, a SWOT analysis was performed in order to identify the strengths and weaknesses of each of them, so, it is revealed that the most optimal and reliable model is Springate, due to its multidimensional approach, adaptability for manufacturing SMEs, simplicity and ability to provide a clear and truthful score. However, it is always advisable to consider the specific context of other models to each company.
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The immigration law as a right: History of normative asymmetry
(2019)
Oliván F.
;
Luque A.
The purpose of this text is to analyze the importance of rights of aliens, taking as a guiding thread a historical journey. From an etymological starting point, necessary to know the nexus and origin of the present risks, we analyze the current interconnections and their relations, namely the globalization of migratory processes. The origins, causes and effects of a global citizenship, which is articulated based on a normative asymmetry, are analyzed in a substantive way. Inevitably, this reality leads towards the construction of a new social architecture, remotely controlled by supranational organisms at the service of particular interests. © 2019 Revista Espacios.
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Effect of the Real Wage on the Basic Family Basket in Ecuador
(2024)
Vayas Ortega, Germania
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Morales-Urrutia X.
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Haro D.L.
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Chancay D.
The effect of real wages on the basic family basket in Ecuador is a crucial issue in understanding households’ economic well-being. The real wage, which considers inflation and purchasing power, directly affects the ability of families to purchase essential goods and services. Analysis of this relationship provides insight into families’ challenges in meeting their basic needs and the potential implications for poverty and inequality in Ecuador. The study's objective is to analyze the purchasing power of the Ecuadorian population through data on real wages and basket costs from 2000 to 2021. The data analyzed comes from the Central Bank and INEC databases. The results indicate a sustained increase in the basic basket throughout the 2000–2021 period, which shows an increase in the prices of goods and services throughout the country. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
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