Núñez Torres, Gabriel

Preferred name
Núñez Torres, Gabriel
Main Affiliation
Ambato
Email
gnunez@uti.edu.ec
ORCID
0000-0001-8235-730X
Scopus Author ID
57223104845

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    Item type:Publication,
    Decision-Intelligent Educational Management and Sustainable Brand Performance: Insights from Ecuador
    (Springer Nature Switzerland, 2026-08-02)
    Morales Molina, Tania  
    ;
    Núñez-Naranjo, Aracelly Fernanda  
    ;
    Núñez Torres, Gabriel  
    ;
    Chaviano Quesada, Alejandro  
    This study analyzes how the joint use of information systems and economic analytics strengthens sustainable brand performance in Ecuadorian higher education institutions. The objective is to characterize levels of digital maturity and economic analytics and to relate them to perceived outcomes of sustainable marketing and ICT investment. An explanatory sequential mixed-methods design was implemented, combining a stratified survey of students, faculty, and staff with semi-structured interviews and document analysis. Results show heterogeneous digital maturity: 22% of institutions operate at a basic level (limited to email and office tools), 48% at an intermediate level (LMS, videoconferencing, CRM), and 30% at an advanced level (big data, predictive analytics, ERP). Economically, 42% rely on traditional financial indicators, 33% assess academic program profitability, and 25% apply predictive analytics, indicating a partial integration of information technology with managerial decision-making. Perceived outcomes of sustainable marketing include improved reputation (72%), community relations (67%), resource efficiency (59%), and student attraction (64%). ICT budgets rose from 12% to 18% between 2020 and 2024, prioritizing basic platforms over advanced technologies. Based on these findings, a practical, data-driven framework is proposed that connects academic, financial, and ESG indicators to guide managerial choices. The study concludes that the effectiveness of sustainable brand strategies depends on the alignment between digital maturity, evaluation culture, and institutional scale. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2027.
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    Item type:Publication,
    Characterization of enrollment in higher education in Ecuador
    (2022)
    Ruiz T.R.
    ;
    Núñez Torres, Gabriel  
    Education is to a human right and a fundamental element for the development of societies; access to higher education has become one of the priority problems of the rulers of a country, with a view to the constant search for legislative reforms, creation of equity, increase in the percentages of university enrollment and the elimination of exclusionary gaps. This research analyzes the characteristics of enrollment in higher education in Ecuador, characteristics such as: Type of financing, location and geographical coverage, fields or areas of knowledge demanded, gender participation, analysis with a focus on careers related to the field of knowledge of engineering, industry, information technology and construction. The methodology applied is a theoretical-practical study, with a quantitative research approach. The results obtained indicate that 60% of the national enrollment corresponds to public universities and polytechnic schools and are located in the provinces geographically more extensive and with greater economic resources. Finally, it is determined that 50% of the enrollment in the field of study of engineering, industry, telecommunications and construction is grouped in three provinces of Ecuador: Guayas, Pichincha and Manabí and in 8 universities and polytechnic schools, where the majority presence of men persists. © 2022 IEEE.
      30
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    Item type:Publication,
    The Academy and the Link with Society: The Case of Business Administration, Indoamérica. Ecuador
    (2024)
    Núñez Torres, Gabriel  
    ;
    Morales Molina, Tania  
    ;
    López-Samaniego, Christopher  
    The projection of the University towards Society acquires its significant relevance in the search for a higher education with social responsibility, pertinent and with relevance in the formative system of the substantive functions between teaching, research and liaison. The objective of this research is to highlight the main problems of the associations in zone 3 of Ecuador, given its importance in the learning process that allows the insertion of knowledge with social experience. The methodology will incorporate an exploratory descriptive type of research with the participation of sixth semester students of the academic period A23 of the Business Administration career, Universidad Indoamérica Ecuador, through a NEXUS 4D diagnosis, which seeks to collect the necessary information in order to control, improve and detect the shortcomings within the associations. The results obtained showed that the linkage programs and projects have weaknesses in their structuring, since we found problems in the process, the associations do not collaborate with the information, which has led to difficulties in time, in the evolution and development of the work. The document concludes by indicating the fulfillment of the laws and policies of linkage with the community in the Indoamerica University and the performance of the students of the Indoamerica University.
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