Business Development Through Entrepreneurship Maturity Measurement
Journal
Lecture Notes in Networks and Systems
Proceedings of 19th Iberian Conference on Information Systems and Technologies (CISTI 2024)
ISSN
2367-3370
2367-3389
Date Issued
2026
Type
Resource Types::text::conference output::conference proceedings::conference paper
Abstract
Business development is a crucial process for the growth and maturation of ventures; in this context, the design of the software called Nexus 4D emerges as an innovative solution to assess and enhance their development in the market, providing a comprehensive approach from ten facets of the Science of Administration. It enables entrepreneurs to measure the maturity level of their business activities, identify areas for improvement, and pinpoint market opportunities. This tool facilitates strategic decision-making and assists ventures in adapting to market changes, strengthening their competitive position, and ensuring long-term sustainability. It becomes a fundamental ally in driving business development and maturation within a dynamic and competitive business environment. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.