Used of the Educational Web Pages to Promote Cultural and Ancestral Gastronomic in Loja City
Journal
Springer Proceedings in Business and Economics
Demographic Transitions, Health, and Well-Being
ISSN
2198-7246
2198-7254
Date Issued
2025
Author(s)
Cristóbal Suárez-Guerrero
Daniel Patricio Sotomayor-Silva
Patricia Marisol Chango-Cañaveral
Type
book-chapter
Abstract
This research paper aims to analyze the use of educational web pages and use of social networks to promote ancestral and cultural gastronomic in the city of Loja and increase the popularity of these companies within the gastronomic tourism of Ecuador. For this, a proposal was used that includes digital marketing through the creation of a website. A mixed approach methodology was used for the preparation of the proposal, involving the use of qualitative and quantitative techniques. These processes allowed to address aspects such as the characteristics of the enterprises and to determine the perspectives of the clients regarding the use of social networks. Based on the results obtained corroborates that the use of social networks is essential for the promotion of local restaurants, this is because technology is a fundamental part of the social interaction of individuals. In addition, it is recommended to generate awareness about digital advertising and the management of social networks so that entrepreneurs can use cost-effective advertising tools.