Cruz Cárdenas, Jorge

Preferred name

Main Affiliation

Centro de Investigación en Empresa, Sociedad y Tecnología

Quito

jorgecruz@uti.edu.ec

ORCID

0000-0002-4575-6229

Scopus Author ID

56000985700

Now showing 1 - 10 of 54

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Electronic Word of Mouth and Sustainability: A Bibliometric Approach
(Springer Nature Switzerland, 2026)
Cruz Cárdenas, Jorge
;
Ramos-Galarza, Carlos
;
Palacio-Fierro, Andrés
;
Guadalupe-Lanas, Jorge
Electronic word of mouth (eWOM) is a type of human-computer interaction that comprises simple, two-way communication, disseminating information about companies, brands, and products through digital spaces. Given the significant interest in eWOM, various extant studies have sought to structure this field of study through a bibliometric approach. As the literature on eWOM has continued to grow, bibliometric studies on eWOM have begun to be specialized. Following this line of work, the present bibliometric study seeks to unravel eWOM’s structure as it applies to sustainability, a topic of great current importance. Using the Scopus database, 1,968 documents were identified. Descriptive and productivity analyses characterize the field of eWOM and sustainability as a rapidly growing and multidisciplinary field, in which China and the United States stand out in the literature. Science mapping analyses have identified four clusters of terms associated with research lines: 1) human behavior in eWOM, 2) social aspects of eWOM and sustainability, 3) eWOM’s impact on sustainability and tourism, and 4) eWOM’s technological aspects and measurement. The overlay visualization of term analysis reveals an evolution in research interest, progressing from technological aspects, through economic and behavioral aspects, to the current emphasis on sustainability and tourism. Finally, this study discusses these results’ implications for theory and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
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Cognitive and emotional predictors of self-regulated learning: a structural model based on executive functions, learning strategies, and sense of coherence
(2025)
Ramos Galarza, Carlos
;
Jennifer Obregón
;
Nancy Lepe-Martínez
;
Milenko Del Valle
;
Brenda Guerrero-Tates
Self-Regulated Learning (SRL) is a complex process that enables university students to consciously manage their learning and achieve strong academic performance throughout their academic career. This process is influenced by various factors, particularly within the cognitive and emotional domains. Specifically, SRL is shaped by variables such as Executive Functions, Sense of Coherence, and Learning Management Strategies. In this study, we hypothesized that Conscious Monitoring of Responsibilities, Supervisory Attentional System, Deliberate Emotion Regulation, Manageability, Meaningfulness, and Conscious Motivational Strategies contribute significantly to the variance observed in SRL. Two explanatory models were proposed to represent the dynamic relationships among these variables. The study involved a sample of 1316 university students from two Latin American countries: Chile (n = 631, Mage=20.18, SD=2.06) and Ecuador (n = 685, Mage=20.71, SD=1.99). Three scales were used to assess the variables included in the models, each demonstrating acceptable to strong internal consistency (α=0.70 to 0.85). The results revealed moderate to strong correlations among the variables (r = 0.27 to 0.64). The explained variance of SRL was 24% for the emotional and 30% for the cognitive dimensions. Both proposed models demonstrated adequate fit indices (CFI=0.96, RMSEA=0.05, SRMR=0.04), supporting the structural validity of the models. These findings suggest that SRL is the result of a complex interaction between cognitive and emotional factors. The models proposed in this study offer a valuable foundation for the development of targeted interventions aimed at enhancing SRL in university students and, consequently, improving their academic performance
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Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors
(2019)
Cruz Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
;
Velín-Fárez M.
Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing. © 2018 Elsevier Inc.
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Bibliometric Analysis of Existing Knowledge on Digital Transformation in Higher Education
(2022)
Cruz Cárdenas, Jorge
;
Ramos Galarza, Carlos
;
Guadalupe-Lanas J.
;
Palacio-Fierro A.
;
Galarraga Carvajal, Mercedes
Higher Education Institutions (HEIs) have been feeling great pressure to advance in digital transformation. This pressure has been intensified with the outbreak of the COVID-19 pandemic at the end of 2019. Because the digital transformation of HEIs has been attracting a growing number of publications, the present study sought to carry out a bibliometric analysis of such titles. For this purpose, 643 relevant documents were identified from the Scopus database in January 2022. The descriptive results show an accelerated growth of the relevant literature, with conference papers being the main form of publication, followed by articles, conference reviews, and book chapters. The areas with which the majority of documents were associated were computer science, followed by social science, engineering, and business and management. An analysis of the co-occurrence of terms based on the titles and abstracts enabled the identification of three thematic areas of interest: 1) digital transformation in teaching, particularly under the pressure exerted by COVID-19; 2) environmental influences on the digital transformation of HEIs; and 3) enabling technologies for digital transformation. A longitudinal analysis also based on titles and abstracts allows us to see how the primary focus shifted from the economic issue (in 2019) to the COVID issue (in 2021). This study concludes by discussing the theoretical and practical implications of the findings, demonstrating as a particularly interesting area for future research the study of the digital transformation of HEIs in a future post-COVID scenario. © 2022, The Author(s).
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Knowledge Cities: ICT and Urban Components
(2021)
Cueva-Ortiz S.
;
Cruz Cárdenas, Jorge
Based on a shift in the production matrix from goods and services to knowledge and innovation, countries on at least three continents have invested in the construction of knowledge cities. However, to what extent are knowledge cities (KCs) linked to the information and communications technology (ICT) on which they are based? Are KCs a technological consequence, or a political ideology oriented towards the reinforcement of an economic system? To answer these questions, three global examples and the 22@Barcelona case study were examined using qualitative methods. The findings revealed how political agreements and the modification of urban plans impacted the cities. We observed existing relationships among ICT, KCs, and the business structure that was implemented, although the latter was not part of the KCs. This study presents a theoretical input for KCs and highlights the need for new urban and architectural spaces that respond to the innovative milieu of nascent societies. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
(2019)
Cruz Cárdenas, Jorge
;
Zabelina E.
;
Deyneka O.
;
Guadalupe-Lanas, Jorge
;
Velín-Fárez M.
This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology. © 2019 Elsevier Inc.
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Clothing Disposal System by Gifting: Characteristics, Processes, and Interactions
(2017)
Cruz Cárdenas, Jorge
;
González R.
;
Gascó J.
The study of clothing disposal systems, involving the flow of clothing from one household to another, is of great interest because of the positive social and environmental consequences. Based on 35 in-depth interviews with adult men and women in Ecuador, a Latin American country, the authors sought to expand knowledge regarding one of these systems: clothing disposal by gifting to family, friends, and acquaintances. The respondents’ narratives indicated that the clothing disposal system by gifting is noncentric; based on social exchange, it strengthens the links between givers and recipients while allowing for clothes to circulate for a longer time. The data also indicated an intersection between age and gender, offering insight into how the process of clothing disposal by gifting develops within households. In some disposal events reported by participants, the clothing disposal system by gifting demonstrated autonomy, but in other events, it interacted with the clothing marketing system. © 2016, © The Author(s) 2016.
Scopus© Citations 18 32
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The use of disliked gifts from a consumer behavior perspective
(2015)
Cruz Cárdenas, Jorge
;
González R.
;
del Val Núñez M.T.
To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice. © 2015 Elsevier Inc.
22
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Smartphones and Higher Education: Mapping the Field
(2023)
Cruz Cárdenas, Jorge
;
Zabelina E.
;
Deyneka O.
;
Palacio-Fierro A.
;
Guadalupe-Lanas J.
Smartphones are devices widely used by the global population and are the main means by which people connect to the Internet. Smartphones are also being increasingly used in higher education, which has resulted in the generation of a large amount of academic and scientific literature. To present an ordered picture of this significant body of knowledge, the present study seeks to carry out a bibliometric analysis of the academic and scientific literature on smartphones and higher education. For this purpose, the present study uses the Scopus database from which 2,453 articles were selected. A descriptive analysis of this body of documents allows us to observe a rapid growth rate in the number of documents published annually. Additionally, it is possible to establish that the most research on the topic has been carried out in developed and emerging countries. An analysis of the co-occurrence of terms makes it possible to define three research areas: 1) technology and the applications of smartphones in higher education, 2) administrative and pedagogical considerations in the use of smartphones in higher education, and 3) negative effects of smartphone use on students. An analysis of the evolution of research priorities shows a shift of interest from a focus on smartphone technology and its applications to a focus on the negative impacts of the use of these devices and their prevention. The present study ends by presenting the most relevant conclusions and the implications of the findings for future studies. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
19
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Drivers for the Intention to Buy Wearables in a Latin American Country
(2025)
Cruz Cárdenas, Jorge
;
Andrés Palacio-Fierro
;
Ramos Galarza, Carlos
;
Guacyra Nascimento-Queiroz
The daily conduct of millions of people worldwide demonstrates the profound impact of technology on contemporary civilization. Wearables are a prominent example of this transformation. Due to their significance, companies in this sector are considering nearly tripling their sales of these devices by 2028. However, understanding the factors that influence user adoption has become crucial. Most studies have been conducted in developed countries, so this research aims to explore these factors in a developing country to determine if there are differences compared to developed nations. The study uses a personal survey with a sample of 360 individuals and employs a multiple approach for the prediction model. Results show that an innovative attitude and hedonic motivation are key drivers in predicting the intention to buy wearable technology devices. The main conclusion of this study is that certain factors do not contribute to explaining the intention to purchase wearables in developing countries, as they do in higher-income nations. This finding suggests a need to adjust marketing strategies to better target Latin American markets
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Cruz Cárdenas, Jorge

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