Morales Molina, Tania
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Preferred name
Morales Molina, Tania
Main Affiliation
Ambato
Email
taniamorales@uti.edu.ec
ORCID
Scopus Author ID
57223105489

Research Output
Now showing 1 - 10 of 26
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The Academy and the Link with Society: The Case of Business Administration, Indoamérica. Ecuador

2024 , Núñez Torres, Gabriel , Morales Molina, Tania , López-Samaniego, Christopher

The projection of the University towards Society acquires its significant relevance in the search for a higher education with social responsibility, pertinent and with relevance in the formative system of the substantive functions between teaching, research and liaison. The objective of this research is to highlight the main problems of the associations in zone 3 of Ecuador, given its importance in the learning process that allows the insertion of knowledge with social experience. The methodology will incorporate an exploratory descriptive type of research with the participation of sixth semester students of the academic period A23 of the Business Administration career, Universidad Indoamérica Ecuador, through a NEXUS 4D diagnosis, which seeks to collect the necessary information in order to control, improve and detect the shortcomings within the associations. The results obtained showed that the linkage programs and projects have weaknesses in their structuring, since we found problems in the process, the associations do not collaborate with the information, which has led to difficulties in time, in the evolution and development of the work. The document concludes by indicating the fulfillment of the laws and policies of linkage with the community in the Indoamerica University and the performance of the students of the Indoamerica University.

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Digital Inclusion in Ecuadorian Education Through Innovative Resources for Teaching Entrepreneurship

2025 , Núñez-Naranjo, Aracelly Fernanda , Morales Molina, Tania , Silva Ordóñez, Catalina , Chaviano Quezada, Alejandro

This study investigates the implementation of innovative resources for digital inclusion in entrepreneurship education in Ecuador. Using a mixed-methods approach (quantitative and qualitative), it examines the impact of these tools on secondary school students and teachers. The findings show that digital resources not only enhance technological skills but also increase student engagement in learning activities. This highlights the crucial role of integrating digital technologies into the educational system to promote more inclusive and effective learning experiences. The study concludes with recommendations for expanding the use of these tools to other areas of the curriculum.

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Unemployment and Vulnerability in Ecuador

2024 , Morales Molina, Tania , Ximena Morales-Urrutia , Anderson Argothy , Génesis Assef

In Ecuador, both the vulnerable sectors and the informal and underemployed workers face challenges in terms of employment and working conditions. Informality implies a lack of protection and benefits, while underemployment affects the quality of life. Inclusive policies are required to address these issues and promote equitable development. The objective of this study is to explain the incidence of vulnerable sectors in informality and underemployment in Ecuador for the foundation of public policies. The data analyzed comes from the National Survey of Employment, Unemployment and Underemployment (ENEMDU) - Accumulated. The results indicate that vulnerable sectors have a great impact on informality and underemployment regardless of factors such as gender, education and area.

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Ecuador’s Zone 3 and the Social and Economic Factors that Impede Its Growth

2024 , Morales Molina, Tania , Ximena Morales-Urrutia , Geri Belén Bucheli-Vásquez , Alejandro Chaviano-Quesada

The popular and solidarity economy has become a promising alternative in the economic and social context of Ecuador. This model seeks to overcome the limitations of the traditional profit-centered approach and foster a more inclusive and sustainable development, through ventures focused on equity, community participation and solidarity, as well as employment generation and poverty reduction through the active participation of entrepreneurs and the local community (Maldonado et al. 2017).

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Intellectual Capital and Financial Performance: The Case of the Tungurahua Concessionaires

2025 , Morales Molina, Tania , Ximena Morales-Urrutia , Marcelo Mantilla Falcón , Estefanía Cayo-Hurtado

The objective of the research is to analyze the intellectual capital and financial performance of concessionaires in the city of Ambato in the period 2018–2022. In order to analyze intellectual capital, the Intellectual Added Value Coefficient (VAICTM) was used, while to measure financial performance, the profitability indicators ROA and ROE were used. The methodology used was quantitative in nature, the sample was 11 dealerships belonging to ISIC G4510.01 corresponding to the sale of vehicles. According to the results obtained, it is shown that the Ciudad del Auto CIAUTO Cía dealerships. Ltda., and Ambacar Cía. Ltda., have the best indices in each of the components of intellectual capital. However, when analyzing these values using the Pearson Correlation, it was concluded that the VAICTM has no relationship with the financial performance in the 5 years studied, since salaries and wages are low in relation to the income received by the concessionaires.

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Effect of Internal & External Financing on Labor Productivity – (2009–2014) Panel Data Study of Ecuadorian Companies

2025 , Simbaña Taipe, Luis , Rodas, Gonzalo , Mena, Bryan , Morales Molina, Tania , Salazar Baño, Alfredo

This research analyzes the effect of internal and external financing on the labor productivity of Ecuadorian companies from 2009 to 2014. For this purpose, the database of the National Institute of Statistics and Censuses (INEC) is used. In addition, ordinary least squares (MCO) regression for panel data is applied as an estimation strategy. The study focuses on explanatory variables with financial characteristics (external and internal funding) and variables with commercial characteristics (number of employees, source of foreign capital, innovation of new services, and purchasing of machinery and equipment). The results demonstrate that external financing, number of employees, source of foreign capital and purchase of machinery and equipment, all have a positive impact on labor productivity. Internal financing, on the other hand, has no effect on the dependent variable. Meanwhile, the introduction of a new service reduces labor productivity. The Ecuadorian economy presents several barriers that prevent the development of national companies. These obstacles could be a lack of social and scientific awareness, an absence of innovative initiative and technological development, and deficient management of internal and external financing. Therefore, identifying the factors that affect the labor productivity of Ecuadorian companies is a relevant issue for the country's business economic development. Due to this information, the companies could develop capabilities and strategies to stay in the market and improve their competitiveness.

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Safety During the Fruit and Flowers Festival and Its Impact on Local Entrepreneurs

2021 , Morales Molina, Tania , Núñez Torres G. , Bucheli Vasquez G. , Machado López L.

This research focuses on the need for touristic safety by domestic and foreign visitors in the city of Ambato, during the Fruit and Flowers Festival. The objective of the research is to determine the level of physical insecurity perceived by tourists visiting the city of Ambato during the festival. The methodology used was developed on a descriptive and exploratory level, as well as a bibliographic search; in addition, interviews were conducted with 40 domestic tourists and 30 foreigners, who visited the province during the festivities in the 2020 carnival. The method of observation was also applied. The results obtained were of concern to the province, as tourists are not satisfied with security and the different actions that were applied in relation to it. The conclusion reached is that tourism security policies must be implemented; in the same way, security needs to be intensified by implementing surveillance strategies in smaller spaces, as well as enforcing public order and monitoring the presence of misbehaving individuals. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Health as a Determining Factor in Economic Progress and Living Conditions in Ecuador

2024 , Morales Molina, Tania , Chabely Figueredo-Morales , Ximena Morales-Urrutia , Geri Belén Bucheli-Vásquez

The contributions of health in economic progress contribute to the improvement of people’s living conditions and is a determinant in sustained growth to provide advances and improvements in living standards. The objective of the research is to demonstrate how economic capital truly intervenes in the social behavior and living conditions of people, especially in those areas where the population is more vulnerable. A descriptive observational study was conducted from January to July 2023 in the parish of Quisapincha (rural sector), province of Tungurahua, Ecuador. The population consisted of 11,581 people and the sample consisted of 116 people chosen by non-probabilistic convenience sampling. A structured questionnaire was applied personally to collect the data. The results denoted that the economic capital and environment of a country represent a future prognosis in the economic coverage to ensure education, health, food, personal privileges that improve the lifestyles of individuals and their families. The results of this research can be useful to evidence the project of local public policies that collaborate to the prevention of diseases as a determining factor in the economic progress and living conditions of individuals in Ecuador

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Efficiency of Permanent Crops: Bananas, Cocoa, Coffee in Ecuador. An Analysis During the COVID 19 Pandemic

2024 , Morales Molina, Tania , Martínez Mesías J.P. , Aldas Salazar D. , Morales-Urrutia X.

Ecuador is in a privileged climatological zone. It admits that in its territories permanent crops of high demand are generated both locally and internationally, as is the case of bananas, coffee, and cocoa. For this reason, it is important to control the resources involved in its production and verify the level of efficiency in order to maintain competitive standards worldwide. Thus, in the present study the technical efficiency of the aforementioned crops is calculated and analyzed in a period of great importance such as 2020–2021, since it significantly marked the world economies due to the COVID 19 pandemic. To calculate the efficiency, the Data Envelopment Analysis (DEA) was used, that works with inputs and outputs, which were identified in the database of the Continuous Surface and Agricultural Production Surveys (ESPAC) report, generated by the Directorate of Economic Statistics and the Agricultural Statistics Unit of the National Institute of Statistics and Censuses (INEC). Determining production as the output variable and the main input variables: planted area, workers, fertilizers, and insecticides. The main results indicate that banana has not undergone significant changes in its production efficiency, while cocoa and coffee maintained lower levels of efficiency in 2020 compared to 2021 in most of the provinces of Ecuador where it is grown. Evidencing that the management of resources during the pandemic were limited and, in many cases, scarce. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Cultural and Ethnographic Routes as a Tourist Resource for Rural Development: A Theoretical Review

2024 , Morales Molina, Tania , Morales-Urrutia X. , Lascano N.

Cultural routes have become an important income-generating resource for the different countries they pass through. At present, this type of route is promoting a series of activities related to the tourism field and that have drawn special attention from its visitors, this has made the governments of the day develop policies aimed at promoting and implementing actions that allow stimulate the development and economic growth of the rural areas in which they are located. The purpose of this research is to carry out a review of the current and evolutionary status of the contributions made for the enhancement of historical and heritage value of these routes. In the present research, a literature review of the main cultural tourism routes and their contributions to the development of the areas through which they run was carried out. In general, the cultural routes have become an important contribution to the growth and economic development of rural areas; and, above all, they have generated jobs and improved the quality of life of the population. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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