Safety During the Fruit and Flowers Festival and Its Impact on Local Entrepreneurs

This research focuses on the need for touristic safety by domestic and foreign visitors in the city of Ambato, during the Fruit and Flowers Festival. The objective of the research is to determine the level of physical insecurity perceived by tourists visiting the city of Ambato during the festival. The methodology used was developed on a descriptive and exploratory level, as well as a bibliographic search; in addition, interviews were conducted with 40 domestic tourists and 30 foreigners, who visited the province during the festivities in the 2020 carnival. The method of observation was also applied. The results obtained were of concern to the province, as tourists are not satisfied with security and the different actions that were applied in relation to it. The conclusion reached is that tourism security policies must be implemented; in the same way, security needs to be intensified by implementing surveillance strategies in smaller spaces, as well as enforcing public order and monitoring the presence of misbehaving individuals. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.