Improve Accessibility and Visibility of Selected University Websites

Currently, there are millions of websites, but not all of them are accessible and visible in search engines, and in the different devices and technologies used. The purpose of this research is to 1) suggest an accessibility evaluation model according to the Web Content Accessibility Guidelines 2.1 standards; 2) correlate Webometrics and SCImago rankings to improve visibility, and 3) determine whether an accessible website can improve visibility. As a case study, the authors applied to 30 web pages from Latin American universities. The results indicate that although an educational institution is in the first rankings of the Webometrics and SCImago classification, they do not necessarily satisfy web accessibility requirements. This study can be a guide for the definition of institutional efforts to improve accessibility and visibility in the design of more inclusive and visible websites. © 2020, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.