Repository logo
  • English
  • Español
  • Log In
    Have you forgotten your password?
Universidad Tecnológica Indoamérica
Repository logo
  • Communities & Collections
  • Research Outputs
  • Projects
  • Researchers
  • Statistics
  • Investigación Indoamérica
  • English
  • Español
  • Log In
    Have you forgotten your password?
  1. Home
  2. CRIS
  3. Publications
  4. Development of a Model for the Construction of Corporate Manuals with QR Codes
 
Options

Development of a Model for the Construction of Corporate Manuals with QR Codes

Journal
Smart Innovation, Systems and Technologies
Date Issued
2024
Author(s)
Borja Galeas, Carlos
Facultad de Ciencias Económicas, Administrativas y Negocios
Arias Flores, Hugo Patricio
Centro de investigación en Mecatrónica y Sistemas Interactivos
Piedra M.
Type
Conference Paper
DOI
10.1007/978-981-99-0333-7_50
URL
https://cris.indoamerica.edu.ec/handle/123456789/8194
Abstract
The creation of a brand manual that includes QR triggers makes it possible to unify and update the traditional editorial design with new technologies. The present study exposes a construction model of these corporate identity manuals and all the processes that must be carried out to obtain positive results in their application. The unit of analysis of this research was developed with three brand manuals from companies in the city of Quito, to which augmented reality QR triggers were included, which allowed access to complementary audiovisual material that helps the suppliers of these companies to use and apply the mark appropriately. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
Subjects
  • Active methodologies;...

Views
2
Acquisition Date
May 27, 2025
View Details
google-scholar
Downloads
Logo Universidad Tecnológica Indoamérica Hosting and Support by Logo Scimago

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science

  • Cookie settings
  • Privacy policy
  • End User Agreement
  • Send Feedback