Unidad de Posgrados
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Item type:Publication, Media Power and Politics: Analysis of the Episode the Waldo Moment of Black Mirror from the Theories of Lazarsfeld(2025)This study analyzes the episode The Waldo Moment of Black Mirror using Paul Lazarsfeld and Robert K. Merton’s theories on the role of the media. The objective is to understand how the media confer status on media figures and transform them into political leaders, through the conditions of monopolization, channeling and complementation. The analysis is based on a theoretical approach that relates the ideas of Lazarsfeld and Merton to the narrative of the episode. It examines how the lack of counterpropaganda, the reinforcement of existing attitudes and direct contact with the public allow Waldo, a fictional character, to gain political relevance. The results show that the media can legitimize entertainment figures as political actors, using media exposure to channel social discontent. Waldo’s case reveals the power of the media to activate predispositions in voters and turn media personalities into political symbols.38 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Challenges and Opportunities of Artificial Intelligence in the Media: A Theoretical Approach(2025); This study explores the challenges and opportunities presented by artificial intelligence (AI) in the media, specifically in newspapers, radio and television. AI is transforming these industries by automating processes such as news generation, transcription, and content personalization. The aim of this article is to identify, explore and analyze the main advances of AI in the media industry. In the end, the challenges and the effects on audiences are raised. The methodology employed includes a descriptive and analytical approach, based on the analysis of annual reports and case studies of media that have implemented AI. Among the results obtained, the growth in the use of AI to generate automated and personalized content, as well as the integration of virtual presenters, stands out. However, concerns also emerge about the spread of misinformation and the ethical handling of personal data. In conclusion, AI offers significant operational advantages for the media, but it is crucial to balance its implementation with strong ethical management to ensure information quality and protect the rights of audiences.21 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, 14 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Production of Video Clips by Indigenous Artists(2026); Fernando EndaraThe video clip has been adapted to the digital environment and has gained popularity on platforms such as YouTube. This study analyzes the technocumbia video clips of indigenous artists in Ecuador, using a mixed methodology to observe their production and cultural representation. The findings show that these video clips, in addition to entertaining, serve as commercial vehicles that incorporate indigenous cultural symbols, such as Andean landscapes, traditional dress, and the use of the Kwichua language. The research concludes that these video clips combine tradition and modernity, contributing to cultural self-representation and intercultural communication on the internet12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Science Fiction in Science Education: A Systemic ReviewThis study reviews the use of science fiction as a pedagogical tool in science education, highlighting its role as a motivational, inspirational and instructive resource. Science fiction can facilitate the teaching of complex scientific concepts, encourage critical thinking, and enhance creativity in students. Through a systemic review of the literature in databases such as Scopus, Web of Science, ERIC, EBSCO, SciELO and Google Scholar. The findings are grouped into four categories: films, interdisciplinary approaches, narratives and audiovisual resources. The results show that science fiction increases students’ motivation, scientific understanding, and critical thinking, offering a holistic and contextualized learning experience24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Digital Transformation of the Television Industry(2025)The study analyzes the digital transformation of the television industry, driven by digitalization and the emergence of streaming platforms. Its objective is to evaluate how this evolution has affected television production, distribution and consumption, using Albarrán’s model of the five external forces in the media industry. Through a qualitative approach and analysis of industry data, it is concluded that these five forces have profoundly transformed the television industry. Globalization has allowed the expansion of streaming platforms, regulation is still key to managing rights and concessions, and technology has revolutionized the production and distribution of content. In addition, audiences have become more active and personalized, presenting new challenges and opportunities for the industry in an ever-evolving environment.12 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Atmospheric, Water and Acoustic Pollution from Hydrocarbon Activities in the American Continent: A Literature Review(2022)36 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Podcast as an Educational Tool: The Case of Motivo de ConsultaThe podcast has become an innovative educational tool that allows the dissemination of knowledge in an accessible and flexible way. In this context, the present study aims to analyze how the podcast Motivo de Consulta contributes to psychology education by transmitting knowledge about mental health in academic and professional contexts. The research follows an exploratory and empirical approach with a qualitative design, developed in several phases: first, a survey was applied to 100 people to identify their learning needs; Subsequently, these results were contrasted with a review of scientific literature to select the topics of the podcast; then, ten episodes were designed, produced and broadcast on Spotify with interviews with psychology experts; Finally, a content analysis was carried out to evaluate the alignment of the podcast with contemporary pedagogical principles. The results showed that the podcast not only addresses the concerns of the public, but also facilitates the appropriation of knowledge through a dynamic and interactive format. It is concluded that Motivo de Consulta is an effective educational strategy that complements traditional teaching methods and promotes autonomous and meaningful learning in psychology training.11