Cruz Cárdenas, Jorge
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Cruz Cárdenas, Jorge
Main Affiliation
Quito
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jorgecruz@uti.edu.ec
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Scopus Author ID
56000985700

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Drivers for the Intention to Buy Wearables in a Latin American Country

2025 , Cruz Cárdenas, Jorge , Andrés Palacio-Fierro , Ramos Galarza, Carlos , Guacyra Nascimento-Queiroz

The daily conduct of millions of people worldwide demonstrates the profound impact of technology on contemporary civilization. Wearables are a prominent example of this transformation. Due to their significance, companies in this sector are considering nearly tripling their sales of these devices by 2028. However, understanding the factors that influence user adoption has become crucial. Most studies have been conducted in developed countries, so this research aims to explore these factors in a developing country to determine if there are differences compared to developed nations. The study uses a personal survey with a sample of 360 individuals and employs a multiple approach for the prediction model. Results show that an innovative attitude and hedonic motivation are key drivers in predicting the intention to buy wearable technology devices. The main conclusion of this study is that certain factors do not contribute to explaining the intention to purchase wearables in developing countries, as they do in higher-income nations. This finding suggests a need to adjust marketing strategies to better target Latin American markets

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Interactive Model of Executive Functions to Understand Error Correction

2022 , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge , Ramos V.

This article reports an investigation aimed at analyzing an interactive model of executive functions, which seeks to explain the process followed by human beings to correct their mistakes. The method followed was an analysis based on structural equations, considering the maximum likelihood process around a model that considered six executive functions. We worked with a randomized sample of 771 subjects (mean age = 39.86, SD = 15.47; 50.5%, women, 50.50%). The findings suggest that error correction is a complex executive function as it is the product of the internal language capacity that regulates behavior and cognition, adequate regulation of the limbic system, adequate decision-making, and control of automatic impulses, determining how to act and verify the thoughts and behavior of the subject. The contribution of the proposed theoretical model lies in understanding the process by which human beings manage to correct errors. In addition, how this explanatory model could help neuropsychological intervention processes to work on this cognitive ability in individuals with difficulties in correcting errors. © 2022 by the authors. Licensee ESJ, Italy.

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A Bibliometric Approach to Existing Literature on Teleworking

2024 , Cruz Cárdenas, Jorge , Ramos Galarza, Carlos , Ekaterina Zabelina , Olga Deyneka , Andrés Palacio-Fierro

Teleworking or telecommuting implies that employees perform their duties mainly from home or outside the facilities of the organizations to which they belong. The growth of academic and scientific interest in teleworking has accelerated markedly since the Covid-19 pandemic. The present study contributes to the academic research area of teleworking by organizing and structuring existing knowledge using a bibliometric approach. This study has selected Scopus as a database, and the applied search strategy has generated 8,692 documents. The descriptive analyses (using performance measures) conducted on this body of literature have confirmed the rapid increase in academic and scientific publications. The results indicate that the research on teleworking can be characterized as a multidisciplinary field, where the institutions and universities of developed countries play a leading role. Science mapping establishes the following four areas of research: 1) technological aspects that support teleworking, 2) advantages and disadvantages of teleworking, 3) human aspects of teleworking, and 4) Covid-19, teleworking, and home. The analysis of overlay visualization of terms helps identify the historical evolution of the topics of interest. This evolution starts from issues focused on technology and then addresses the issue of the human being as the center of interest. In recent years, the interest has focused on the Covid-19 pandemic. Finally, the present work discusses these research results and provides guidelines for future studies.

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The use of disliked gifts from a consumer behavior perspective

2015 , Cruz Cárdenas, Jorge , González R. , del Val Núñez M.T.

To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice. © 2015 Elsevier Inc.

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Empirical evidence for intransitivity in consumer preferences

2020 , Guadalupe, J , Cruz Cárdenas, Jorge , Artola-Jarrín V. , Palacio Fierro, Andrés

Consumer preferences patterns; Edible and nonedible goods; Transitivity assumption; Preference reversal phenomenon; Strong and weak transitivity, Behavioral economics; Money; Macroeconomics; Econometrics; Experimental economics. © 2020The present paper addresses one of the most important assumptions in consumer preference patterns: transitivity. This assumption states that, logically, selections between goods are rational because of the transitivity statement, which posits that people always prefer goods in the following order: A is preferred to B, and B is preferred to C, so A is preferred to C. With the aim of proving this principle's validity, we conducted an experiment with 70 subjects and probed their preferences in relation to edible and nonedible goods. We used a survey methodology, which allowed us to analyze three distinct situations: 1) individuals faced with goods choices without restrictions; 2) individuals facing budget restrictions and price changes; and 3) individuals faced with decreased disposable income. The results mostly showed that there was no evidence of transitivity in consumer preferences. On average, transitivity appeared in only 8% of the sample, and in cases where transitivity was proved, it was revealed to be strong. The preferences were transitive primarily in relation to edible rather than nonedible goods. © 2020

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Factorial Structure of the EOCL-1 Scale to Assess Executive Functions

2021 , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge , Bolaños-Pasquel M. , Acosta-Rodas P.

The process of assessing executive functions through behavioral observation scales is still under theoretical and empirical construction. This article reports on the analysis of the factorial structure of the EOCL-1 scale that assesses executive functions, as proposed by the theory developed by Luria, which has not been previously considered in this type of evaluation. In this scale, the executive functions taken into account are error correction, internal behavioral and cognition regulatory language, limbic system conscious regulation, decision making, future consideration of consequences of actions, goal-directed behavior, inhibitory control of automatic responses, creation of new behavioral repertoires, and cognitive–behavioral activity verification. A variety of validity and reliability analyses were carried out, with the following results: (a) an adequate internal consistency level of executive functions between α = 0.70 and α = 0.83, (b) significant convergent validity with a scale that assesses frontal deficits between r = −0.07 and r = 0.28, and (c) the scale’s construct validity that proposes a model with an executive central factor comparative fit index (CFI) = 0.93, root mean square error of approximation (RMSEA) = 0.04 (LO.04 and HI.04), standardized root mean square residual (SRMR) = 0.04, and x2(312) = 789.29, p = 0.001. The findings are discussed based on previous literature reports and in terms of the benefits of using a scale to assess the proposed executive functions. © Copyright © 2021 Ramos-Galarza, Cruz-Cárdenas, Bolaños-Pasquel and Acosta-Rodas.

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Impact of Technology on Eating Disorders

2023 , Ramos Galarza, Carlos , López-Cárdenas M.J. , Cruz Cárdenas, Jorge

Eating disorders are a wide range of abnormal behaviors related to food and the vision of the body, and they are diseases that can cause permanent damage to the human being until death. It has been seen that there is a close relationship in the impact of social networks and the use of various technologies that have led new generations to shape their perspective of the body and their food in a different and complicated way. Technology becomes the link that people use to relate to the world and allows them to create and transform themselves around body stereotypes that lead them to modify the quantity and quality of their food. On the other hand, technology also provides the human being with an addictive and possibly sedentary part, which makes the person stop being active, having as a consequence anomalies in their diet such as weight gain. This article aims to consider the role of technology in eating disorders. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Cognitive and emotional predictors of self-regulated learning: a structural model based on executive functions, learning strategies, and sense of coherence

2025 , Ramos Galarza, Carlos , Jennifer Obregón , Nancy Lepe-Martínez , Milenko Del Valle , Brenda Guerrero-Tates , Cruz Cárdenas, Jorge

Self-Regulated Learning (SRL) is a complex process that enables university students to consciously manage their learning and achieve strong academic performance throughout their academic career. This process is influenced by various factors, particularly within the cognitive and emotional domains. Specifically, SRL is shaped by variables such as Executive Functions, Sense of Coherence, and Learning Management Strategies. In this study, we hypothesized that Conscious Monitoring of Responsibilities, Supervisory Attentional System, Deliberate Emotion Regulation, Manageability, Meaningfulness, and Conscious Motivational Strategies contribute significantly to the variance observed in SRL. Two explanatory models were proposed to represent the dynamic relationships among these variables. The study involved a sample of 1316 university students from two Latin American countries: Chile (n = 631, Mage=20.18, SD=2.06) and Ecuador (n = 685, Mage=20.71, SD=1.99). Three scales were used to assess the variables included in the models, each demonstrating acceptable to strong internal consistency (α=0.70 to 0.85). The results revealed moderate to strong correlations among the variables (r = 0.27 to 0.64). The explained variance of SRL was 24% for the emotional and 30% for the cognitive dimensions. Both proposed models demonstrated adequate fit indices (CFI=0.96, RMSEA=0.05, SRMR=0.04), supporting the structural validity of the models. These findings suggest that SRL is the result of a complex interaction between cognitive and emotional factors. The models proposed in this study offer a valuable foundation for the development of targeted interventions aimed at enhancing SRL in university students and, consequently, improving their academic performance

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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

2021 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Ramos Galarza, Carlos , Palacio-Fierro A.

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.

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Consumer expenditures on clothing and footwear: a mixed methods study

2018 , Cruz Cárdenas, Jorge , Arévalo-Chávez P. , Guadalupe J.

Purpose: The purpose of this paper is to establish the predictors of consumers’ annual monetary expenditures on clothing and footwear in Quito, the capital of Ecuador, a developing Latin American country. Design/methodology/approach: The research followed an exploratory, sequential, mixed methods design. The first phase consisted of in-depth interviews with adult individuals. The second phase involved surveying a similar segment of the population. Findings: The present study supports the importance of demographic and psychological factors as predictors. The study also identifies two new groups of predictors: consumers’ reception of used clothing and physical space at home and its management. Practical implications: In addition to demographic variables, consumer panels that measure expenditures on clothing and footwear should include psychological measures of participants, particularly clothing involvement. Clothing manufacturers and retailers in developing countries should consider the impact of receiving used clothes by consumers. Because clothing buying and disposal behaviors are positively associated, companies should become more involved in their customers’ disposal behavior. Originality/value: The contribution of the present study is twofold. First, it contributes to the understanding of clothing and footwear expenditures by considering the individual consumer as a unit of analysis. Furthermore, it provides insights into this behavior from a little-studied context. © 2018, Emerald Publishing Limited.

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