Ramos Galarza, Carlos
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Preferred name
Ramos Galarza, Carlos
Main Affiliation
Quito
Email
carlosramos@uti.edu.ec
ORCID
Scopus Author ID
57219164869

Research Output
Now showing 1 - 3 of 3
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Publication

360° Technology Applied to Touristic Marketing

2022 , Cóndor-Herrera, Omar , Ramos Galarza, Carlos

360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Publication

Demand Analysis for the Creation of a Technology Application to Improve Decision Making

2022 , Silva-Barragán M. , Ramos Galarza, Carlos

This chapter proposes a mobile application aimed at improving the decision-making process through conscious stimulation of the prefrontal cortex using a smartphone application. It is expected to be useful for adolescents and young adults, considering the brain maturation and important decisions taken at this stage, which can have positive or negative consequences. The research design followed consists of a longitudinal descriptive study. The positive perception and social reception of the prototype should be considered as results. Finally, the demand analysis and its results are presented. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Neuromarketing: Current Applications in Favor of Consumerism

2022 , López M.J. , Ramos Galarza, Carlos

Neuromarketing is an innovative branch of neuroscience that seeks to provide for the consumer’s wishes through the understanding of its brain structure, which will allow to comprehend and develop products or publicity that can be more attractive, new and attached to what has been created. Neuromarketing is integrated in this new digital age in an extraordinary way due to it having more opportunities to be applied. This science can be observed in each ad, which makes the individual feel the need to spend money on a product. Big companies have benefited from this almost-magic formula that allows the emotion and reasoning behind each purchase. Thanks to neuromarketing, each product could be attractive enough in the neuro-sensory aspect for it to be consumed, science being the only needed thing. This investigation provides the knowledge on the reason why it is one of the most researched sciences by the producer nowadays. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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