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  4. 360° Technology Applied to Touristic Marketing
 
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360° Technology Applied to Touristic Marketing

Journal
Smart Innovation, Systems and Technologies
Date Issued
2022
Author(s)
Cóndor-Herrera, Omar
Ramos Galarza, Carlos
Centro de investigación en Mecatrónica y Sistemas Interactivos
Type
Book Chapter
DOI
10.1007/978-981-16-9268-0_37
URL
https://cris.indoamerica.edu.ec/handle/123456789/8615
Abstract
360° technology for images or videos allows the covering of a 360° vision angle in two axles (X and Y), and it can be seen on a screen in an interactive way. This means that we can see everything that is around the point where the picture or video was taken, up, down, in front, behind and the sides, which allows us to reproduce the stereoscopic human vision. In this article, the usage of this technology is proposed as a tool to enhance the touristic marketing area, giving the users an innovative expérience. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
Subjects
  • Decision making; Exec...

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2
Acquisition Date
May 8, 2025
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