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Psychological Factors that Influence Decision Making at the Time of Purchase

2024 , Ramos Galarza, Carlos , Micaela Silva , Cruz Cárdenas, Jorge , Bolaños-Pasquel, Mónica

In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, product purchase anxiety, the psychology behind colors, and personality traits that influence the buying process. The methodology followed was the review of classic research and theories that allowed us to analyze the psychological factors involved in the buying process. The article ends by discussing the need to understand the factors discussed in this research in order to better understand consumer behavior.

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Evaluation of Augmented Reality Applications for the Teaching-Learning Process

2024 , Cóndor-Herrera, Omar , Ramos Galarza, Carlos , Bolaños-Pasquel, Mónica , Clemencia Marcayata-Fajardo

Different studies show that A.R. has been implemented in several areas of education with positive and encouraging results, for example, in the teaching of anatomy [1] in the literature [23] for reading comprehension, immersive learning [1], preschool education, creation of educational video games to name a few examples. Therefore, the present research project aimed to evaluate 3 augmented reality applications used in the learning of human body systems, the applications evaluated were: Virtualiti Tee, Merge Object Viewer and Humanoid 4d. The evaluation of the platforms focused on determining which one offered the best augmented reality animations, the quality of information on the subject, the design of each application, the best application from the students’ perspective, among other aspects evaluated. The population consisted of 81 people made up of 36 men and 45 women whose age varies between 13 and 16 years of age (Mage=14,074), the exogenous variables were controlled: gender, socioeconomic level, age and academic level, so these characteristics were homogeneous in all participants. The intervention project was worked on in 8 sessions with a duration of 40 min each, in the last session the data collection instrument was applied which consisted of a survey, once the instrument was applied, we proceeded with the analysis and processing of the data from which the following results are derived, according to 42% of the students, the best application to study the systems of the body 43% of students consider that the application that has the best animations with augmented reality is Virtualiti Tee and 53% indicated that the application that provides the most complete information on the subject is HUMANOID 4D.

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Technological Resources for the Treatment of ADHD: A Systematic Review

2024 , Ramos Galarza, Carlos , Micaela Silva , Bolaños-Pasquel, Mónica

Attention deficit hyperactivity disorder is a psychological pathology that affects children, young people and adults with impulsivity, distractibility, excessive motor activity and difficulties in impulse control. Previous research affirms that about 5% of the population presents this disorder and that its problems generate a negative influence in the family, social, personal, work, and educational environments. The treatment of ADHD is characterized by the application of classic methods of pencil and paper; however, for the current generation it is not a process that is the most attractive. In this context, technological proposals emerge that allow making ADHD treatment a more attractive process for children and young people of today's generation. In this article, a systematic review is made of the various technological proposals created for the treatment of this syndrome. With this work, the clinician specialized in ADHD can count on current tools to incorporate them in his daily work

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The role of inhibitory control in the ability to solve problems of university students

2020 , Ramos Galarza, Carlos , Acosta-Rodas P. , Ortiz-Granja D. , Lepe-Martínez N. , Valle M.D. , Ramos V. , Bolaños-Pasquel, Mónica

The aim of the present study was to analyze the role of inhibitory control in the ability to solve problems of university students. The sample consisted of 90 young people with typical development (Mage= 20.58, SD= 1.27), 39 females (43.33%) and 51 males (56.7%). The Stroop and the Anillas' Test tasks were applied as instruments. As results, it was found a directly proportional and predictive relationship between inhibitory control and problem-solving of university students (correlation between: r= .34 and .47, p= <.01; prediction: r2= .14, F(1,88)= 13.88, p= <.01). It concludes by reflecting on the contribution of conscious control to solve problems faced by the university student on a day-to-day basis in an efficient way and invites future research in order to train inhibitory control. © 2020 Fundacion para la difusion neurologica en Ecuador - FUNDINE. All rights reserved.

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Rehabilitation of Children Affected by Attention Deficit Disorder

2021 , Ramos Galarza, Carlos , Acosta-Rodas P. , Jadán Guerrero, Janio , Bolaños-Pasquel, Mónica , Saez-Delgado F.

This paper presents the conceptual development of a technological application for the treatment of children with attention deficit disorder (ADD). This technological application will consist on serious-gaming to stimulate the different levels of attention. The first level is focused in attention and stimulates it by identifying stimuli through tactile interaction with the user. The second level is selective attention, for which, the child must select a stimulus leaving the irrelevant stimuli aside. The third level will work on sustained attention, where the child must fulfill a game with a longer duration. The next level will contain an activity to stimulate alternating attention, where the child must solve two tasks by alternating the focus of attention. Finally, for the divided attention, it must be resolved two tasks at the same time. With this application it is expected to improve the child’s motivation in the treatment and provide an intervention tool for the clinician. © 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Virtual Tours of Museums to Promote Tourism

2024 , Cóndor-Herrera, Omar , Ramos Galarza, Carlos , Bolaños-Pasquel, Mónica

Museums represent a collection of ancient and modern knowledge which must be protected, disseminated, and transmitted in the best viable way. Digital development and technology in recent years have made it possible to transform the way of interacting with museums through virtual tours (Palmieri et al in Springer Series in Design and Innovation, pp 71–82, 2023 [1]), which gained strength in times of pandemic, the products generated for virtual tours range from physical reproductions/faithful virtual images of historical artifacts to digital libraries that can be used by experts and others, in addition to 360º technology which allows a 360° viewing angle to be covered in two axes. That is, we can see everything around the point where it was made the photo or video. In this article, the virtual tours offered by some museums are analyzed, as well as the use of these tours as a tourism marketing strategy, giving the user the opportunity to interact with the place they plan to visit in a new way (Cóndor-Herrera and Ramos-Galarza in Marketing and smart technologies. Smart innovation, systems and technologies, pp 443–449, 2022 [2]). © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Impact of Technological Development on Human Cognitive Functioning

2024 , Ramos Galarza, Carlos , Patricia García-Cruz , Cruz Cárdenas, Jorge , Bolaños-Pasquel, Mónica

Human beings have several cognitive functions (memory, attention, language, perception, executive functions and others) that allow them to perform all their daily activities. In the context of the stimulation of human cognitive functions, classic activities based on tangible resources such as pencil and paper have been developed. In this context, there is an opportunity for technological development to make proposals to create games that stimulate human mental abilities. In this context, this article reports a quantitative systematic review of research about games to cognitive stimulation. Among the main results obtained, games that stimulate skills such as perception, attention, memory, executive functions, psychomotor skills and information processing speed were identified. The following are some of the results processed in this systematic review.

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Serious Games Created for Cognitive Rehabilitation: A Systematic Review

2024 , Ramos Galarza, Carlos , Patricia García-Cruz , Bolaños-Pasquel, Mónica

Cognitive rehabilitation is a process by which people who have suffered some type of brain impairment recover their mental abilities. This type of treatment has classically been carried out with concrete materials of pencil and paper, however, currently the use of technology has provided a significant contribution to improve the motivation and interest of patients involved in this process. In this research, a systematic review of the main studies that have generated some type of technology for the cognitive stimulation and rehabilitation process was carried out. In the collection of studies, 24 published articles were found that allowed understanding aspects such as sample size, age, gender, countries, continents, type of interventions and the main technological developments that have been developed in recent years in favor of cognitive stimulation and rehabilitation. The results are discussed in relation to the importance of conducting this type of studies in favor of the treatment processes and the need to improve the quality of the treatment process

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E-learning and M-learning Benefits in the Learning Process

2021 , Cóndor-Herrera, Omar , Bolaños-Pasquel, Mónica , Ramos Galarza, Carlos

This paper elaborates around the perception that students have regarding the learning process based on technological means: e-learning and m-learning combined. The experiment’s sample consisted of 16 students between 9 and 12 years old (37.2% female and 62.5% male). The results showed that most students are in favor of using technology to improve their motivation to learn, which significantly improves their willingness to complete learning activities. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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The role of executive functions in academic performance and behaviour of university students

2020 , Ramos Galarza, Carlos , Acosta-Rodas P. , Bolaños-Pasquel, Mónica , Lepe-Martínez N.

Purpose: The purpose of this paper is fourfold: first, to analyse the relationship between executive functions and academic performance; second, to identify the level of prediction executive functions have on academic performance; third, to determine the correlation between executive functions and academic performance; and fourth, to compare executive functions based on the level of academic performance. Design/methodology/approach: The sample composed of 175 university students aged between 18 and 36 years (M=21.49, SD=3.22). The EFECO scale, the average student grade and a scale based on the diagnostic criteria for ADHD were used as measurement instruments. Findings: Difficulties in executive functions: Difficulties in working memory (r=−0.30, p=<0.01) and difficulties in conscious supervision of behaviour (r=−0.29, p⩽0.01) have an inversely proportional relationship to academic performance (the greater the deficit of executive functions, the lower the academic performance). The regression analysis showed that executive functions explain 31 per cent of the variance of academic performance (χ2(25)=43.81, p <0.001). The study found that there is a relationship between all the executive functions and students’ behaviour in a medium to large magnitude. Research limitations/implications: A limitation of this study was the size of the sample as it is not representative of the country. Nevertheless, the correlation among the variables studied here has the necessary magnitude for the proposed correlations to be found. Nonetheless, it is necessary that we perform a study with a larger number of participants in order to achieve adequate extrapolation of the results. Practical implications: Data found in this study suggest that low academic performance of university students is related to a lower functionality of their executive functions. Originality/value: The originality of the research lies in relating specific concepts of neuropsychology to explain the academic performance of university students. The research findings allow us to project new studies to improve the executive functions for the benefit of the university student. © 2019, Emerald Publishing Limited.