Bolaños-Pasquel, Mónica
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Bolaños-Pasquel, Mónica
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Quito
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57195721974

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Virtual Reality as a Learning Mechanism: Experiences in Marketing

2024 , Ramos Galarza, Carlos , Bolaños-Pasquel, Mónica , Cruz-Cárdenas J.

Virtual reality or VR is the simulation of a real or imaginary environment, which can be experienced as an abstraction of the real environment, which in turn allows the user to interact through a technological device within that simulation. Likewise, the user has the ability to modify the surrounding system by means of motion sensors, which will allow him/her to feel, and perceive as he or she is immersed in virtuality. Thanks to VR, sensorial perception is amplified, allowing to enhance our experiences of the real world, so that VR provides us with safe space of learning. Because of it, there has been seen necessary to review the scope of VR in marketing education, addressing that technology advances present excellent tools useful for the training of better professionals, as well as being support into rehabilitation processes, such as in learning difficulties at all marketing educational levels. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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E-learning and M-learning Benefits in the Learning Process

2021 , Cóndor-Herrera, Omar , Bolaños-Pasquel, Mónica , Ramos Galarza, Carlos

This paper elaborates around the perception that students have regarding the learning process based on technological means: e-learning and m-learning combined. The experiment’s sample consisted of 16 students between 9 and 12 years old (37.2% female and 62.5% male). The results showed that most students are in favor of using technology to improve their motivation to learn, which significantly improves their willingness to complete learning activities. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Mobile app for psycho-statistics learning

2020 , Ramos Galarza, Carlos , Acosta-Rodas M. , Bolaños-Pasquel, Mónica , Cruz Cárdenas, Jorge

The requirements to complete the curricula for psychology students has a nodal point which has not yet been solved, it is the acquirement of statistical analyses competences. In this sense, the present work represents the creative development of a mobile application for teaching statistics to Psychology students and professionals. Taking into account this problem and based on the technological use that a mobile cellphone has, our proposal as technological innovation is to create series of mobile applications, for Android and IOS, addressing students and professionals in this science that would like to conduct statistical analyses with high quality competences. In this first mobile application proposed, descriptive statistics will be taught, and it will have various stages with sub-components to interact with the user of the app. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020.

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University Students’ Rejection to Learning Statistics: Research from a Latin American Standpoint

2023 , Ramos Galarza, Carlos , Ramos V. , Cruz Cárdenas, Jorge , Bolaños-Pasquel, Mónica

Introduction: Negative beliefs, fear, avoidance behaviors, and superficial attitudes surrounding the learning of statistics create significant problems for university students in Latin America. Objective: To analyze the impact of fearful behavior, superficial work, and avoidance displayed by university students when it comes to statistics. Method: In this article, we give details about a quantitative research project carried out by two independent studies. The first (N = 310) focused on the development of a scale to assess negative beliefs, fears, and avoidance behaviors towards statistics, in which goodness of fit was determined in a 3-factor model. In the second study (N = 250), it was hypothesized that undergraduates perform superficially due to negative beliefs and avoidance behaviors when learning statistics. Findings: The proposed model explained 42% of the variance. In addition, in the analysis of the proposed mediation model, an adequate adjustment was found. In the discussion of this research project, the need to intervene in the negative beliefs, fears, and avoidance behaviors displayed by university students towards statistics is highlighted. Novelty: This research project explains why college students dislike or avoid learning statistics in depth. The findings will allow for a modification in the way statistics is taught so that Latin American professionals achieve better performance in this field. © 2023 by the authors. Licensee ESJ, Italy.

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Virtual Tours of Museums to Promote Tourism

2024 , Cóndor-Herrera, Omar , Ramos Galarza, Carlos , Bolaños-Pasquel, Mónica

Museums represent a collection of ancient and modern knowledge which must be protected, disseminated, and transmitted in the best viable way. Digital development and technology in recent years have made it possible to transform the way of interacting with museums through virtual tours (Palmieri et al in Springer Series in Design and Innovation, pp 71–82, 2023 [1]), which gained strength in times of pandemic, the products generated for virtual tours range from physical reproductions/faithful virtual images of historical artifacts to digital libraries that can be used by experts and others, in addition to 360º technology which allows a 360° viewing angle to be covered in two axes. That is, we can see everything around the point where it was made the photo or video. In this article, the virtual tours offered by some museums are analyzed, as well as the use of these tours as a tourism marketing strategy, giving the user the opportunity to interact with the place they plan to visit in a new way (Cóndor-Herrera and Ramos-Galarza in Marketing and smart technologies. Smart innovation, systems and technologies, pp 443–449, 2022 [2]). © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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From Face-to-Face Learning to Virtual Learning: Students’ Perspective

2023 , Cóndor-Herrera, Omar , Bolaños-Pasquel, Mónica , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge

This article reports the results found in an investigation which analyzed the perception that students have regarding the virtual learning process developed during the COVID-19 pandemic. The study involved 38 students from a Latin American institution whose age ranged from 13 to 15 years of age, who carried out their academic activities virtually for a school year, once the school period ended, a survey was applied to collect information on the experience in virtual classes, once the results have been analyzed, it is evident that the vast majority of students issued responses in favor of virtual teaching and that virtual classes served to develop their skills in managing technological resources, on the other hand a number of participants They did not indicate the learning experience as positive or negative. This may be related to the fact that a group of participants did not have good quality internet. In the same way, the results reflect that the students consider that not having adequate equipment and good quality internet quality are a limitation in the learning process virtual lift. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Why Do We Buy Things that We Don’t Need: Reflections from Neuropsychology

2024 , Ramos-Galarza C. , Bolaños-Pasquel, Mónica

The process that human mind follows to buy any article involves a series of steps. This work reflects from a neuropsychological point of view, the implication that executive functions have in this process. Inhibitory control, emotional regulation, decision making, planning, cognitive flexibility, error correction, and internal language regulating behavior are the executive functions that are analyzed on the possibility of generating an automatic or conscious behavior to make a purchase, for example, when an article is acquired because there is the need versus when a purchase is made only because of impulsive. As conclusion, evidence of the complex dynamics when buying a thing is left, where it is possible to consider executive functions for future marketing campaigns, thus, increase the sales of a specific product. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Fundamental concepts in the neuropsychological theory [Conceptos fundamentales en la teoría neuropsicológica]

2017 , Ramos Galarza, Carlos , Ramos V. , Jadán Guerrero, Janio , Lepe-Martínez N. , Paredes-Núñez L. , Gómez-García A. , Bolaños-Pasquel, Mónica

This article presents three concepts that are fundamental in the neuropsychological theoretical: (a) historical data in the study of the human brain, (b) neuropsychological evaluation of brain functions and (c) neuropsychological rehabilitation of brain functions. As relevant data in the theoretical development of the study of the human brain is a tour of the trepanation acts performed hundreds of years ago, the contributions of phrenology, the masterful findings of Broca and Wernicke, the heuristic contribution of Luria and the current revolution with the neuro-image. In the neuropsychological evaluation of brain functions, the role of specific, non-specific and delayed observation tests in the interpretation of the neuropsychological state of the human being is analyzed, which allow analyzing neuropsychological functions in the laboratory and in real lifeactivities. Finally, we analyze the process of neuropsychological rehabilitation of brain functions, where mention is made of the processes of restoration, compensation, substitution, activation-stimulation and integration, which are very useful when intervening in a brain that has suffered an acquired damage. It is concluded that the current accelerated pace has determined the advance of neuroscience, where technology and the forceful scientific contribution propose new techniques and theories to understand the processes of evaluation and rehabilitation of brain functioning.

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Rehabilitation of Children Affected by Attention Deficit Disorder

2021 , Ramos Galarza, Carlos , Acosta-Rodas P. , Jadán Guerrero, Janio , Bolaños-Pasquel, Mónica , Saez-Delgado F.

This paper presents the conceptual development of a technological application for the treatment of children with attention deficit disorder (ADD). This technological application will consist on serious-gaming to stimulate the different levels of attention. The first level is focused in attention and stimulates it by identifying stimuli through tactile interaction with the user. The second level is selective attention, for which, the child must select a stimulus leaving the irrelevant stimuli aside. The third level will work on sustained attention, where the child must fulfill a game with a longer duration. The next level will contain an activity to stimulate alternating attention, where the child must solve two tasks by alternating the focus of attention. Finally, for the divided attention, it must be resolved two tasks at the same time. With this application it is expected to improve the child’s motivation in the treatment and provide an intervention tool for the clinician. © 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Creation of a Children’s Application to Prevent Cyberbullying

2023 , Ramos Galarza, Carlos , Jadán Guerrero, Janio , Arias Flores, Hugo Patricio , Acosta-Rodas P. , Bolaños-Pasquel, Mónica

Cyberbullying is the intentional and continuous abuse or aggression through the use of technological devices and the Internet. In cyberbullying, there is a dynamic of violence between an aggressor and a victim. This type of practice is very common nowadays, since human activity on the Internet is very important, for example, through the use of social networks, learning on virtual platforms, interaction in videoconferences, online video games, etc. The great problem of cyberbullying lies in the high damage, and it generates in the mental health of the victim, which in many cases can lead to suicide. With this background, this article presents the conceptual design of an application for children that seeks to prevent cyberbullying in the context of children. This smartphone application aims to help children to become aware of their behavior and impact within the virtual spaces in which they coexist. This work seeks to reduce the problem of cyberbullying in the school context. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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