Vayas Ortega, Germania
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Preferred name
Vayas Ortega, Germania
Main Affiliation
Ambato
Email
germaniavayas@uti.edu.ec
ORCID
Scopus Author ID
57194585958

Research Output
Now showing 1 - 10 of 16
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Analysis of the Automation of the Commercial and Distribution Process in the Footwear Sector of Ambato

2025 , Brandon Trujillo , Vayas Ortega, Germania , Suárez Pérez, Juan Carlos , Marco Antonio Ríos

Digital transformation integrates advanced technologies to optimize efficiency and enable automation without human intervention, thereby facilitating decision-making. Organizations rely on operational processes that structure and streamline internal activities, enhancing both productivity and performance. Currently, innovation and automation contribute to reducing errors, optimizing resource use, and ensuring quality in the delivery of products and services. This study analyzes the application of technologies, automation, and commercial and distribution processes, all of which are essential for managing sales operations and ensuring efficient product delivery. To assess the level of automation within organizations, an initial instrument comprising 40 questions was applied. However, it yielded a Cronbach's Alpha of 0.764, leading to its rejection due to insufficient reliability. Following a literature review, relevant technologies and tools used in organizational, commercial, and distribution processes were identified. Based on this analysis, a new instrument was developed, consisting of 32 questions and 172 items. This revised instrument underwent expert validation and achieved a reliability coefficient of 0.862, indicating high internal consistency. The instrument's applicability was tested through a pilot study involving 35 footwear companies located in Ambato, Ecuador. The results reveal that, although the use of technology demonstrates a positive correlation with customer growth (0.242), the influence remains modest. Moreover, the automation of commercial and distribution processes does not exhibit a statistically significant relationship with customer growth. These findings suggest that digitalization efforts alone are not sufficient to drive business expansion. Instead, they must be complemented by more effective marketing and commercialization strategies to fully capitalize on the potential of digital tools and automation. © 2025 IEEE.

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Artificial Intelligence in Marketing: A Bibliometric Study

2024 , Suárez Pérez, Juan Carlos , Vayas Ortega, Germania

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Artificial Intelligence in Marketing: A Bibliometric Study

2024 , Suárez Pérez, Juan Carlos , Vayas Ortega, Germania

Nowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.

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Organizational Commitment in Savings and Credit Cooperatives

2024 , Shaina Johanna Sisa , Espinoza Guano, Mónica , Vayas Ortega, Germania , Ximena Morales-Urrutia

With globalization and technological advancements, companies face changes that require a culture of continuous learning and adaptation. The changes effectively managing can determine an organization's success in a dynamic environment. Organizational Commitment (OC) is crucial as it measures employees' identification, belonging, and loyalty. In Ecuador, savings and credit unions and non-profit financial institutions decreased from 817 active entities in 2015 to 408 in 2023, functioning as an important source of employment. It is essential to determine the OC level and analyze its variables. Therefore, a bibliometric review was conducted to identify the scientific production on the subject, followed by a systematic review to substantiate and identify methods for measuring OC. The Meyer and Allen scale test was applied to 169 employees of a cooperative union. The data was processed using SPSS to perform a descriptive and correlational analysis with a non-experimental, cross-sectional design. The sample was evenly split between men and women, revealing connections between study dimensions and areas for improvement..

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Burnout Levels in Telecommunications Service Companies

2025 , Vaneza Emérita Bayas Iza , Vayas Ortega, Germania , Ximena Morales-Urrutia

Organizations must implement various strategic measures to safeguard employee well-being, such as ensuring equitable workloads, providing adequate support and resources, fostering empathy, enabling effective communication, maintaining work-life balance, promoting professional development, cultivating a healthy organizational culture, and managing occupational stress. These measures are pivotal in mitigating burnout, a phenomenon increasingly recognized as a critical occupational health issue. Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, poses significant risks to both individual employees and organizational performance. This study investigates burnout levels in telecommunications service companies, using the Maslach Burnout Inventory to assess 105 employees across multiple branches of a telecommunications company in Ecuador. Data were processed and analyzed using SPSS software for descriptive characterization and correlational analysis of variables and dimensions. Findings indicate that depersonalization is the primary dimension affecting burnout in this sector, as employees often internalize customer-related issues, resulting in negative consequences for both the workforce and the organization.

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A long-range, low-cost technique to measure water level variations over limnimeters on hydraulic weir using machine vision and IoT

2022 , Chiliquinga-Chiliquinga A. , Garcés-Llerena R. , Bautista-Naranjo V. , Vayas Ortega, Germania , Castillo-Velazquez J.-I. , Clotet R. , Huerta M. , Rivas-Lalaleo D.

It is neither practical nor economical to make continuous and direct measurements of the water flow in a stream, so indirect methods must be used to measure the water level and, based on a calibration curve, relate it to the corresponding flow rate. A hydraulic weir with a limnimeter fulfills this purpose, but its disadvantage is that it does not allow the automated registration of the water level and therefore new and more efficient technologies must be used to perform this measurement automatically and thus have a lower waste and optimization of the resource. This experiment develops an algorithm based on computer vision and the inclusion of the concepts of the Internet of Things, in order to measure and record the values of the water level in a hydraulic dam, also includes energy storage system, power supply, remote computer, devices with wireless communication and IoT platform that allow a measurement error of less than ± 2% to be obtained with respect to a visual measurement made by the operator. © 2022 IEEE.

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Factors for the Creation of Technological Startups in Latin America

2024 , Vayas Ortega, Germania , Morales-Urrutia X. , Naranjo-Santamaría J.

The changes produced in recent years have made innovation and technology play an important role in the growth of technological start-ups. Likewise, public policies have been developed that contribute to the development and strengthening of this business sector. The aim of the study is to analyze the incidence of institutional factors, education and innovation, in the generation of technological startups. The data analyzed comes from the Global Entrepreneurship Monitor, the Pearson Correlation statistical technique was applied. The results suggest that there is a direct relationship between the factors analyzed. In conclusion, the growth of this type of companies is still incipient in Latin American countries, however, there is significant growth of these in the region. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

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Organizational Commitment in Savings and Credit Cooperatives

2024 , Shaina Johanna Sisa , Espinoza Guano, Mónica , Vayas Ortega, Germania , Ximena Morales-Urrutia

With globalization and technological advancements, companies face changes that require a culture of continuous learning and adaptation. The changes effectively managing can determine an organization's success in a dynamic environment. Organizational Commitment (OC) is crucial as it measures employees' identification, belonging, and loyalty. In Ecuador, savings and credit unions and non-profit financial institutions decreased from 817 active entities in 2015 to 408 in 2023, functioning as an important source of employment. It is essential to determine the OC level and analyze its variables. Therefore, a bibliometric review was conducted to identify the scientific production on the subject, followed by a systematic review to substantiate and identify methods for measuring OC. The Meyer and Allen scale test was applied to 169 employees of a cooperative union. The data was processed using SPSS to perform a descriptive and correlational analysis with a non-experimental, cross-sectional design. The sample was evenly split between men and women, revealing connections between study dimensions and areas for improvement..

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Analysis of the Business Dimension in the Construction Sector in Ecuador: An Economic Approach

2024 , Vayas Ortega, Germania , Dayaneth Arroba-Naranjo , Ximena Morales-Urrutia , Diego Lara-Haro

The objective of this research work is to study the business size of the construction sector in Ecuador through the application of a panel data econometric model. It seeks to identify the factors that influence the growth of this sector. The study population is construction companies active in Ecuador, according to the ISIC F classification, in the period 2018–2021. A methodology is used that includes a descriptive analysis to establish the behavior of the sector variables, as well as a correlational analysis to measure the significance of these variables in relation to growth. In addition, a panel data model that applies the assumption of fixed effects is used to verify Gibrat’s Law, which establishes that all companies have the same probability of growing regardless of their size. In conclusion, a significant relationship was found between sales and business size and growth in the construction sector in Ecuador. However, Gibrat’s Law is rejected in this case study

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Technological Elements Affecting SMEs: A Bibliometric and Theoretical Review

2025 , Vayas Ortega, Germania , Espinoza Guano, Mónica , Rios Ponce, Marco , Suárez Pérez, Juan Carlos

In this study, a combined review of the technological elements that affect small and medium-sized enterprises (SMEs) is conducted as a first step towards new automation proposals through a theoretical and bibliometric analysis. The bibliometric review identifies research trends, leading countries such as the United Kingdom and China, and influential authors who stand out in the adoption of technologies in SMEs. The data shows an exponential growth in publications over the last two decades, highlighting the topic’s relevance in academic research. The theoretical review delves into the implementation of technological tools such as knowledge management, information and communication technologies, and the digitalization of business models to enhance operational efficiency and competitiveness. The study highlights how automation, artificial intelligence, and supply chain management have improved company performance by optimizing resources and reducing costs. However, barriers such as limited access to financing and a lack of technological skills persist. It is determined that SMEs must adopt a culture of innovation and leverage international collaboration to integrate emerging technologies, improve sustainability, and compete effectively in an ever-changing global market

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