Centro de Investigación en Empresa, Sociedad y Tecnología
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El Centro de Investigación en Empresa, Sociedad y Tecnología -ESTec tiene como misión la investigación del comportamiento de organizaciones, empresas e individuos en relación con la selección y uso de tecnologías y el desarrollo de innovaciones. Adicionalmente, el ESTec se interesa por investigar el comportamiento humano y organizacional en el marco de los esfuerzos de sostenibilidad que llevan adelante nuestras sociedades. El ESTec mediante sus esfuerzos de investigación busca generar conocimiento útil para la sociedad y para sus integrantes a fin de que puedan aprovechar los avances de la tecnología y contribuir a un desarrollo sostenible.

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Organizational Culture and Digital Transformation: A Bibliometric Approach

2022 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

Organizational culture is a key to the success of business digital-transformation initiatives. The current study presents a bibliometric approach to the current knowledge of culture and digital transformation. For this purpose, 407 relevant documents were analyzed. The descriptive analysis indicated a panorama of great growth in the literature. An analysis of word co-occurrence in titles and abstracts was used to identify four areas of research interest: (1) training and learning among personnel, (2) cultural values that underpin the digital transformation, (3) environmental influences, and (4) technologies that enable digital transformation. Finally, little international collaboration between author networks was found. © 2022 IEEE.

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Empirical evidence for intransitivity in consumer preferences

2020 , Guadalupe, J , Cruz Cárdenas, Jorge , Artola-Jarrín V. , Palacio Fierro, Andrés

Consumer preferences patterns; Edible and nonedible goods; Transitivity assumption; Preference reversal phenomenon; Strong and weak transitivity, Behavioral economics; Money; Macroeconomics; Econometrics; Experimental economics. © 2020The present paper addresses one of the most important assumptions in consumer preference patterns: transitivity. This assumption states that, logically, selections between goods are rational because of the transitivity statement, which posits that people always prefer goods in the following order: A is preferred to B, and B is preferred to C, so A is preferred to C. With the aim of proving this principle's validity, we conducted an experiment with 70 subjects and probed their preferences in relation to edible and nonedible goods. We used a survey methodology, which allowed us to analyze three distinct situations: 1) individuals faced with goods choices without restrictions; 2) individuals facing budget restrictions and price changes; and 3) individuals faced with decreased disposable income. The results mostly showed that there was no evidence of transitivity in consumer preferences. On average, transitivity appeared in only 8% of the sample, and in cases where transitivity was proved, it was revealed to be strong. The preferences were transitive primarily in relation to edible rather than nonedible goods. © 2020

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Factorial Structure of the EOCL-1 Scale to Assess Executive Functions

2021 , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge , Bolaños-Pasquel M. , Acosta-Rodas P.

The process of assessing executive functions through behavioral observation scales is still under theoretical and empirical construction. This article reports on the analysis of the factorial structure of the EOCL-1 scale that assesses executive functions, as proposed by the theory developed by Luria, which has not been previously considered in this type of evaluation. In this scale, the executive functions taken into account are error correction, internal behavioral and cognition regulatory language, limbic system conscious regulation, decision making, future consideration of consequences of actions, goal-directed behavior, inhibitory control of automatic responses, creation of new behavioral repertoires, and cognitive–behavioral activity verification. A variety of validity and reliability analyses were carried out, with the following results: (a) an adequate internal consistency level of executive functions between α = 0.70 and α = 0.83, (b) significant convergent validity with a scale that assesses frontal deficits between r = −0.07 and r = 0.28, and (c) the scale’s construct validity that proposes a model with an executive central factor comparative fit index (CFI) = 0.93, root mean square error of approximation (RMSEA) = 0.04 (LO.04 and HI.04), standardized root mean square residual (SRMR) = 0.04, and x2(312) = 789.29, p = 0.001. The findings are discussed based on previous literature reports and in terms of the benefits of using a scale to assess the proposed executive functions. © Copyright © 2021 Ramos-Galarza, Cruz-Cárdenas, Bolaños-Pasquel and Acosta-Rodas.

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Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study

2021 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Guadalupe-Lanas, Jorge

Innovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The current study is a cross-cultural study based on a survey that was carried out in Ecuador (a South American developing country) and Russia (a Eurasian emerging country). The results obtained for the two countries consistently establish that the temporal focus in the future is a characteristic associated with innovative consumers. The current study also presents the theoretical and practical implications of these findings. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Psychological time of green entrepreneurs: a mixed methods study of SMEs

2023 , Zabelina E. , Cruz Cárdenas, Jorge , Deyneka O. , Maksimenko A. , Guadalupe-Lanas J. , Ramos-Galarza C.

Purpose: Green entrepreneurship is a topic of transcendental importance for today's societies. Studies on why entrepreneurs engage in green business have primarily focused on external influences, paying little attention to internal factors such as cognitive mechanisms. This study aims to fill this gap by focusing on the characteristics of the perceived (psychological) time of entrepreneurs who choose green businesses. Design/methodology/approach: Using a sequential exploratory mixed methods design, this study conducts a series of 20 in-depth interviews with green entrepreneurs in Russia, an emerging economy, and then formulates the hypotheses. The hypotheses are tested in the quantitative phase by surveying 389 green and non-green entrepreneurs. Findings: The data obtained in the survey phase support several hypotheses. Specifically, green entrepreneurs think more critically about their past than their non-green colleagues. Similarly, green entrepreneurs have a longer time perspective and are more focused on possible future events. Finally, green entrepreneurs are farsighted and perceive the future more negatively than non-green entrepreneurs. Research limitations/implications: The data obtained in the survey phase support several hypotheses. Compared with non-green entrepreneurs, green entrepreneurs think more critically about their past, have a longer time perspective and are more focused on possible future events. In addition, green entrepreneurs are farsighted and perceive the future more negatively than their non-green counterparts. Originality/value: This study contributes to the least examined area in the relevant literature by identifying internal factors that explain green entrepreneurship. Furthermore, to the best of the authors’ knowledge, it is one of the first to provide an in-depth understanding of the characteristics of the perceived (psychological) time of green entrepreneurs. © 2023, Emerald Publishing Limited.

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Evaluation of circular supply chains barriers in the era of Industry 4.0 transition using an extended decision-making approach

2022 , Shang, C. , Saeidi, Parvaneh , Goh, C.F.

Purpose: The poor leadership style is a key obstacle to the effective implementation of Industry 4.0 technologies. To successfully apply the Industry 4.0 technologies, which can enhance the sustainability of firms, senior management needs to be inspiring and transformational. On the other hand, numerous factors can hinder the Industry 4.0 transition and “Circular Supply Chain (CSC)” transformation. Therefore, the main purpose of this study is to evaluate the related barriers of CSCs in the era of Industry 4.0 transition. Design/methodology/approach: The current study developed an innovative decision-making approach with the help of the “Combined Compromise Solution (CoCoSo)” method and “Criteria Importance Through Intercriteria Correlation (CRITIC)” method on the “q-Rung Orthopair Fuzzy Sets (q-ROFSs).” CRITIC in this combined method was used to predict the importance or weighting degrees of the CSCs barriers in the age of Industry 4.0 transition. Findings: The results of this study found that the absence of knowledge about the Industry 4.0 technologies and circular approaches was the first barrier followed by the problems associated with data security in relationship management in circular flows, the deficiency of knowledge regarding the data management among stakeholders and the lack of awareness about the potential benefits of autonomous systems in labor-oriented “End-of-Life (EOL)” activities for CSCs in the era of Industry 4.0 transition. Research limitations/implications: A limitation may be that despite the generalizability of the proposed framework, the results may differ when it is implemented in different sectors. By emphasizing the obstacles to sustainable operations of supply chains (SCs) in the context of circular economy (CE) and Industry 4.0, researchers working in the same domain may be encouraged to find ways to remove such obstacles in different settings. As suggested in this study, the priority of various barriers helps researchers suggest effective strategies for the sustainable development of companies within the current dynamic business atmosphere. Practical implications: The findings of this paper can aid industry practitioners in fixing their attention on the digitization or automation of their systems in the context of sustainability or resource circularity. Note that within the current context of CE, one of the crucial issues is how to conserve the existing resources; the answer to this question can save the environment. Originality/value: The current paper proposed a new multi-criteria decision-making method using q-ROFSs to analyze, rank and evaluate the CSC barriers in the age of Industry 4.0 transition. To this end, a new decision-making approach with the help of CRITIC and CoCoSo methods on q-ROFSs called q-ROF-CRITIC-CoCoSo was introduced to evaluate the CSCs barriers in the era of Industry 4.0 transition. © 2021, Emerald Publishing Limited.

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Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

2019 , Cruz Cárdenas, Jorge , Guadalupe, J , Zabelina E. , Palacio Fierro, Andrés , Velín-Fárez M. , Staniewski M.W.

Purpose: The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach: The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings: Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications: Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value: The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist. © 2019, Emerald Publishing Limited.

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Evaluation of Online Learning Platforms in Latin America

2022 , Ramos Galarza, Carlos , Cóndor-Herrera, Omar , Cruz Cárdenas, Jorge

Introduction: The use of online learning platforms has made a huge contribution to the online learning process. A key tool in this world is videoconferencing, which allows the efficient advancement of knowledge of a specific subject during synchronized timing. Objective: With this proposed context, the objective of this investigation is to determine which online video-conference platform has more benefits to be applied in Latin America. Method: A study was carried out with a quantitative method, transversal temporality, and a correlational and comparative process. There was a sample of 272 participants between 12 and 55 years old. Results and conclusion: It was found that the platform with the most benefits according to the analysis of gender, age, and profession is ZOOM. These results allow us to analyze the usefulness of this platform and its benefits in the learning process in Latin America. © 2022 by the authors. Licensee ESJ, Italy.

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Temporal Focus as a Mediator between Cultural Values and Subjective Happiness: Evidence from Ecuador and Russia [Временной фокус как медиатор взаимосвязи между культурными ценностями и субъективным счастьем: на материале Эквадора и России]

2022 , Zabelina E.V. , Cruz Cárdenas, Jorge , Guadalupe-Lanas J. , Deyneka O.S.

Though numerous scholars have studied subjective time, its predictors and effects, the general model considering demographic variables, cultural values and level of wellbeing is not presented. This study seeks to bridge this gap by contributing a comparative study of two very different countries: Ecuador (N=745, aged 19—76, 48.7% male), a Latin American developing country, and Russia (N=428, aged 18— 72, 40.2% male), an emerging Eurasian nation. We assumed that temporal focus plays the role of a mediator in the relationship between cultural values and subjective happiness in both countries. To predict the temporal focus (Temporal Focus Scale by Shipp, Edwards, and Lambert, 2009) in both countries, based on the previous literature the study tests the importance of three groups of variables: demographic factors (gender, age, education, income), subjective happiness (Subjective Happiness Scale by Lyubomirsky and Lepper, 1999), and cultural values (Cultural Values Scale by Yoo, Donthu and Lenartowics, 2011). The first stage of analysis involved confirmatory factor analyses and invariance tests for the scales used. Subsequently, multiple regression models made it possible to establish that sociodemographic variables, introduced as covariates, had little influence on the prediction of people's temporal orientation. However, the cultural and psychological variables (long-term orientation, uncertainty avoidance and subjec - tive happiness) introduced as predictors played an important role in the prediction of temporal (current, past and future) focus. Additionally, there are some cultural and psychological predictors of temporal focus specific for each country. Ultimately, structural equation models demonstrated that temporal focus plays the role of the mediator in the relationship between cultural values and subjective happiness in both Ecuador and Russia. © 2022. Cultural-Historical Psychology. All Rights Reserved.

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Technical challenges of blockchain technology for sustainable manufacturing paradigm in Industry 4.0 era using a fuzzy decision support system

2023 , Su D. , Zhang L. , Peng H. , Saeidi, Parvaneh , Tirkolaee E.B.

Since 2008, many academics have increasingly paid attention to blockchain technology from different perspectives. In general, researchers desire to achieve global blockchain systems within a sustainable manufacturing domain; however, a number of technical challenges have come to exist in the recent decade, for instance, consensus algorithms and computing paradigms that can meet the privacy protection requirements of manufacturing systems. Therefore, an integrated decision-making framework called Pythagorean fuzzy-entropy-rank sum-Combined Compromise Solution (PF-entropy-RS-CoCoSo) is developed in this study, including two main phases. In the first phase, the PF-entropy-RS method is applied to obtain the subjective and objective weights of criteria to evaluate the technical challenges of transforming blockchain technology for a sustainable manufacturing paradigm in the Industry 4.0 era. The PF-CoCoSo model is then utilized in the second phase to assess the preferences of organizations over different technical challenges of the blockchain technology transformation for the sustainable manufacturing paradigm in the Industry 4.0 era. An empirical case study is taken to assess the main technical challenges of blockchain technology transformation for the sustainable manufacturing paradigm. Furthermore, a comparison analysis and a sensitivity investigation are made to demonstrate the superiority of the developed framework. © 2023 Elsevier Inc.

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