Centro de Investigación en Empresa, Sociedad y Tecnología
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El Centro de Investigación en Empresa, Sociedad y Tecnología -ESTec tiene como misión la investigación del comportamiento de organizaciones, empresas e individuos en relación con la selección y uso de tecnologías y el desarrollo de innovaciones. Adicionalmente, el ESTec se interesa por investigar el comportamiento humano y organizacional en el marco de los esfuerzos de sostenibilidad que llevan adelante nuestras sociedades. El ESTec mediante sus esfuerzos de investigación busca generar conocimiento útil para la sociedad y para sus integrantes a fin de que puedan aprovechar los avances de la tecnología y contribuir a un desarrollo sostenible.

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Fermatean fuzzy score function and distance measure based group decision making framework for household waste recycling plant location selection

2024 , Arunodaya Raj Mishra , Pratibha Rani , Parvaneh Saeidi , Muhammet Deveci , Adel Fahad Alrasheedi

The household waste (HW) disposal and recycling have become a significant challenge due to increasing quantities of generated household wastes and increased levels of urbanization. Selecting locations/sites for building new HW recycling plant comprises numerous sustainability dimensions, thus, this work aims to develop new decision-making model for evaluating and prioritizing the HW recycling plant locations. This paper is categorized into three phases. First, we propose new improved score function to compare the Fermatean fuzzy numbers. Moreover, an example is presented to validate the effectiveness of proposed score function over the extant ones. Second, we introduce new distance measure to estimate the discrimination degree between Fermatean fuzzy sets (FFSs) and further discuss its advantages over the prior developed Fermatean fuzzy distance measures. Third, we introduce an integrated methodology by combining the method with the removal effects of criteria (MEREC), the stepwise weight assessment ratio analysis (SWARA) and the measurement alternatives and the ranking according to compromise solution (MARCOS) approaches with Fermatean fuzzy (FF) information, and named as the “FF-MEREC-SWARA-MARCOS” framework. In this method, the FF-distance measure is used to find the weights of involved decision-making experts. Moreover, an integrated criteria weighting method is presented with the combination of MEREC and SWARA models under the context of FFSs, while the combined FF-MEREC-SWARA-MARCOS model is applied to evaluate and prioritize the locations for HW recycling plant development, which illustrates its feasibility of the developed framework. Comparative study and sensitivity assessment are conducted to validate the obtained outcomes. This work provides a hybrid decision analysis approach, which marks a significant impact to the HW recycling plant location selection process with uncertain information.

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Clothing disposition by gifting: Benefits for consumers and new consumption

2016 , Cruz Cárdenas, Jorge , del Val Núñez M.T.

In recent years, consumer behavior in the disposition of clothing has attracted increasing academic interest due to various economic, theoretical and environmental implications. This research seeks to contribute to the existing knowledge on this topic, from a scarcely-studied environment. Ecuador is a developing country in Latin America with high cultural collectivism, where gifting represents the primary clothing disposition method outside the household. This study focuses on the relationship between the values or benefits that consumers obtain from this disposition method and the new clothing purchases they make. This research uses a qualitative methodology in two stages with 35 in-depth interviews, which allows first to state and then support the hypothesis: When consumers gift clothing with core values associated with selfish motivations, such as the functional value in closets and various psychological values, the connection between disposition and new purchases becomes more likely. Although not linked to new purchases, the relational value appears as a transversal value in the disposition events under study. © 2016 Elsevier Inc.

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Consumer Behavior in Electronic Word of Mouth: A Bibliometric Approach

2025 , Cruz Cárdenas, Jorge , Saeidi, Parvaneh , Ekaterina Zabelina , Olga Deyneka , Ramos Galarza, Carlos , Andrés Palacio-Fierro

Electronic word of mouth (eWOM) is a consumer behavior that involves the dissemination of communications about brands, products, and companies with clear positive or negative valence. eWOM is attracting great attention from academics and practitioners, which is reflected in the growing number of publications on the subject. Thus, the present study aims to contribute to the organization and description of this knowledge through the use of bibliometric techniques. This study analyzes a documentary corpus of 2,331 eWOM documents existing in the Scopus database. The descriptive analysis of this body of documents confirms a rapid growth in the pace of publication. The data further highlight eWOM as a multidisciplinary academic field with a center of gravity in business, management, and accounting. However, the analysis shows a great predominance of institutions and researchers from developed and emerging countries. The analysis of the co-occurrence of terms leads to the identification of three thematic clusters: (1) search and use of eWOM by the consumer, (2) the consumer’s experience and satisfaction in the consumption of services, and (3) the consumer behavior in the generation of eWOM. The analysis of the overlay visualization of terms allows us to verify an evolution in research interest from the orientation to lay the theoretical foundations of eWOM to the current interest in delving into search behavior and the use of eWOM in decision making. Finally, the present study formulates the theoretical and practical implications of these findings.

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Clothing Disposal System by Gifting: Characteristics, Processes, and Interactions

2017 , Cruz Cárdenas, Jorge , González R. , Gascó J.

The study of clothing disposal systems, involving the flow of clothing from one household to another, is of great interest because of the positive social and environmental consequences. Based on 35 in-depth interviews with adult men and women in Ecuador, a Latin American country, the authors sought to expand knowledge regarding one of these systems: clothing disposal by gifting to family, friends, and acquaintances. The respondents’ narratives indicated that the clothing disposal system by gifting is noncentric; based on social exchange, it strengthens the links between givers and recipients while allowing for clothes to circulate for a longer time. The data also indicated an intersection between age and gender, offering insight into how the process of clothing disposal by gifting develops within households. In some disposal events reported by participants, the clothing disposal system by gifting demonstrated autonomy, but in other events, it interacted with the clothing marketing system. © 2016, © The Author(s) 2016.

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Effect of Internal & External Financing on Labor Productivity – (2009–2014) Panel Data Study of Ecuadorian Companies

2025 , Simbaña Taipe, Luis , Rodas, Gonzalo , Mena, Bryan , Morales Molina, Tania , Salazar Baño, Alfredo

This research analyzes the effect of internal and external financing on the labor productivity of Ecuadorian companies from 2009 to 2014. For this purpose, the database of the National Institute of Statistics and Censuses (INEC) is used. In addition, ordinary least squares (MCO) regression for panel data is applied as an estimation strategy. The study focuses on explanatory variables with financial characteristics (external and internal funding) and variables with commercial characteristics (number of employees, source of foreign capital, innovation of new services, and purchasing of machinery and equipment). The results demonstrate that external financing, number of employees, source of foreign capital and purchase of machinery and equipment, all have a positive impact on labor productivity. Internal financing, on the other hand, has no effect on the dependent variable. Meanwhile, the introduction of a new service reduces labor productivity. The Ecuadorian economy presents several barriers that prevent the development of national companies. These obstacles could be a lack of social and scientific awareness, an absence of innovative initiative and technological development, and deficient management of internal and external financing. Therefore, identifying the factors that affect the labor productivity of Ecuadorian companies is a relevant issue for the country's business economic development. Due to this information, the companies could develop capabilities and strategies to stay in the market and improve their competitiveness.

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Consumer Behavior in the Disposal of Products: Forty Years of Research

2018 , Cruz Cárdenas, Jorge , Arévalo-Chávez P.

Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis.

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Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

2019 , Cruz Cárdenas, Jorge , Guadalupe, J , Zabelina E. , Palacio Fierro, Andrés , Velín-Fárez M. , Staniewski M.W.

Purpose: The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach: The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings: Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications: Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value: The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist. © 2019, Emerald Publishing Limited.

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Retraction Note: A New Extended VIKOR Approach Using q-Rung Orthopair Fuzzy Sets for Sustainable Enterprise Risk Management Assessment in Manufacturing Small and Medium-Sized Enterprises

2025 , Sun Cheng , Sun Jianfu , Melfi Alrasheedi , Saeidi, Parvaneh , Arunodaya Raj Mishra , Pratibha Rani

The Editor-in-Chief and the publisher have retracted this article. The article was submitted to be part of a guest-edited issue. An investigation by the publisher found a number of articles, including this one, with a number of concerns, including but not limited to compromised editorial handling and peer review process, inappropriate or irrelevant references or not being in scope of the journal or guest-edited issue. Based on the investigation’s findings the Editor-in-Chief therefore no longer has confidence in the results and conclusions of this article. The authors disagree with this retraction.

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From Face-to-Face Learning to Virtual Learning: Students’ Perspective

2023 , Cóndor-Herrera, Omar , Bolaños-Pasquel, Mónica , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge

This article reports the results found in an investigation which analyzed the perception that students have regarding the virtual learning process developed during the COVID-19 pandemic. The study involved 38 students from a Latin American institution whose age ranged from 13 to 15 years of age, who carried out their academic activities virtually for a school year, once the school period ended, a survey was applied to collect information on the experience in virtual classes, once the results have been analyzed, it is evident that the vast majority of students issued responses in favor of virtual teaching and that virtual classes served to develop their skills in managing technological resources, on the other hand a number of participants They did not indicate the learning experience as positive or negative. This may be related to the fact that a group of participants did not have good quality internet. In the same way, the results reflect that the students consider that not having adequate equipment and good quality internet quality are a limitation in the learning process virtual lift. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Organizational Culture and Digital Transformation: A Bibliometric Approach

2022 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

Organizational culture is a key to the success of business digital-transformation initiatives. The current study presents a bibliometric approach to the current knowledge of culture and digital transformation. For this purpose, 407 relevant documents were analyzed. The descriptive analysis indicated a panorama of great growth in the literature. An analysis of word co-occurrence in titles and abstracts was used to identify four areas of research interest: (1) training and learning among personnel, (2) cultural values that underpin the digital transformation, (3) environmental influences, and (4) technologies that enable digital transformation. Finally, little international collaboration between author networks was found. © 2022 IEEE.

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