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Item type:Publication, Electronic Word of Mouth and Sustainability: A Bibliometric Approach(Springer Nature Switzerland, 2026); ; ; Guadalupe-Lanas, JorgeElectronic word of mouth (eWOM) is a type of human-computer interaction that comprises simple, two-way communication, disseminating information about companies, brands, and products through digital spaces. Given the significant interest in eWOM, various extant studies have sought to structure this field of study through a bibliometric approach. As the literature on eWOM has continued to grow, bibliometric studies on eWOM have begun to be specialized. Following this line of work, the present bibliometric study seeks to unravel eWOM’s structure as it applies to sustainability, a topic of great current importance. Using the Scopus database, 1,968 documents were identified. Descriptive and productivity analyses characterize the field of eWOM and sustainability as a rapidly growing and multidisciplinary field, in which China and the United States stand out in the literature. Science mapping analyses have identified four clusters of terms associated with research lines: 1) human behavior in eWOM, 2) social aspects of eWOM and sustainability, 3) eWOM’s impact on sustainability and tourism, and 4) eWOM’s technological aspects and measurement. The overlay visualization of term analysis reveals an evolution in research interest, progressing from technological aspects, through economic and behavioral aspects, to the current emphasis on sustainability and tourism. Finally, this study discusses these results’ implications for theory and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Designing the UI/UX of a Gamified Platform to Raise Awareness About Water Conservation Using the User-Centered Design Method(Springer Nature Switzerland, 2026); ; ; - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Social Innovation and Legal Strategies to Boost Entrepreneurship Among Women in Vulnerable SituationsThe main objective of this study was to analyze how legal knowledge and social innovation influence the growth and sustainability of these women-led ventures, considering individual and structural factors that affect their performance. A mixed method approach with a descriptive and exploratory design was employed, based on surveys conducted with 120 female entrepreneurs and 15 semi-structured interviews with experts in law and social innovation. The primary evaluation criterion was the level of entrepreneurial growth, measured through income and community outreach, in relation to legal knowledge and social innovation. Statistical analysis (SPSS) and qualitative thematic analysis (NVivo) were used. A positive correlation was found between legal knowledge and growth (r = 0.56, p < 0.001), and an even stronger one with social innovation (r = 0.62, p < 0.001). Entrepreneurs who applied legal strategies and innovative practices reported higher levels of business sustainability. The interviews reinforced these findings, highlighting the need for legal advice and collaborative networks as key enablers. Furthermore, the study revealed that limited access to financial resources, lack of adequate training, and structural gender inequalities further deepen the challenges faced by these women. The study demonstrates that the synergy between legal strategies and social innovation significantly drives the development of vulnerable women’s enterprises. It is recommended to strengthen public policies aimed at providing free legal support, simplifying administrative procedures, and promoting collaborative practices. Future research should consider a longitudinal approach to evaluate sustainable long-term impacts, as well as explore the role of digitalization and access to technology in the expansion of these ventures. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.10 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Integrating Virtual Educational Environments and Social Networks in Learning Entrepreneurship and Social Innovation: A Personal ExperienceIn a global context where social challenges are intensifying, technological innovation in social entrepreneurship is an essential tool to catalyze positive change. This study set out to assess how the integration of advanced technologies can enhance the impact and sustainability of social projects. In this research meticulously designed to ensure replicability, we adopted a qualitative approach, delving into personal experiences and their interaction with consolidated theories of social entrepreneurship and innovation. We used content analysis and case studies, along with workshops and semi-structured interviews to explore the applicability of these theories in practice. The sample included 150 social entrepreneurs and 50 academics, selected to reflect recent and relevant experiences. The main methods of assessment covered the effectiveness of the theories in solving concrete problems and their ability to foster collaboration and sustainability of the projects. The main assessment criterion was the applicability of these theories in real contexts, mainly evaluating how they influence the effectiveness, collaboration and sustainability of the projects. The results indicate that the integration of technologies improves the perception of social impact by 40% and the sustainability of projects by 50%, with a 30% increase in community collaboration and a 45% increase in the efficiency of interventions. The research confirms that technological innovation not only strengthens the social and economic impact of ventures, but also promotes deeper and more effective collaboration among stakeholders. This underscores the need to integrate modern technological solutions to effectively address social challenges, suggesting a more integrated and community-supported approach to future social entrepreneurship research and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Integration of Digital Repositories and Social Networks in Behavioral Informatics for Social Enterprise Education(2025); ; José Erazo-QuelalThis study investigates the importance of social entrepreneurship as a tool for solving social problems through innovative and sustainable approaches, through the application of qualitative methods, including observations, interviews and workshop surveys, opinions were gathered from students, facilitators and external collaborators to identify key areas in the teaching of social entrepreneurship. The results show that the integration of technology is fundamental, with a notable increase in the use of digital platforms that facilitate the creation of support networks and accessibility to educational resources. Additionally, the study highlights the need to implement sustainable practices in the training of entrepreneurs, focusing on the importance of developing an ethical and responsible approach to the management of social enterprises. The analysis reveals that an interdisciplinary approach, integrating knowledge from economics, sociology and technology, is essential to formulate innovative proposals that effectively respond to social needs, and emphasizes the importance of experiential learning, with 75% of the programmed analyzed incorporating practical projects and community workshops to develop entrepreneurial skills and a deep understanding of social challenges. This approach allows students to apply theory in real-world contexts, enhancing their preparation for future professional challenges. The research concludes that, to maximize the social impact of entrepreneurship, it is crucial to foster curricular adaptation towards emerging technologies, sustainable practices and interdisciplinary collaboration.20 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Promoting Water Culture Through Augmented Reality and Gamified Experiences(2025); ; ; Marcos Chacón-CastroThis article examines the design and development process of interactive and immersive learning environments focused on conservation, management and responsible use of water. Using the Game Thinking methodology, interdisciplinary groups were formed, consisting of students from three different Master’s programs, along with designers, programmers, experts from the Quito Metropolitan Public Water and Sanitation Company (EPMAPS), and members of Foundation for the Support of Sustainable Development in Ecuador (FADSE). A total of 135 participants contributed diverse perspectives in education, user experience, technology, and sustainability. The objective was to develop proposals that would connect with children, young people, and adults to raise awareness about responsible water use, the consequences of waste, the contamination of water sources and simulate the consequences of water decisions in urban and rural environments. The study demonstrated that master’s students can play a significant role in addressing real urban challenges and that, when properly guided, their ideas can lead to innovative solutions aligned with emerging technologies. The developed solutions were evaluated by the students themselves alongside their peers, revealing that interactive tools not only promote active participation but also strengthen the emotional connection with the new water culture. Furthermore, the project emphasized accessibility, scalability, and cultural relevance, ensuring inclusive and sustainable educational solutions. In the future, the study will aim to assess the impact of these initiatives on public awareness and behavior.24 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Empowering Food Heritage and Culinary Tourism Through the Development of a Mobile Application(2025)21 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A review of consumer-to-consumer digital information and knowledge sharing(2025); ; 59 2