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Electronic Word of Mouth and Sustainability: A Bibliometric Approach
(Springer Nature Switzerland, 2026)
Cruz Cárdenas, Jorge
;
Ramos-Galarza, Carlos
;
Palacio-Fierro, Andrés
;
Guadalupe-Lanas, Jorge
Electronic word of mouth (eWOM) is a type of human-computer interaction that comprises simple, two-way communication, disseminating information about companies, brands, and products through digital spaces. Given the significant interest in eWOM, various extant studies have sought to structure this field of study through a bibliometric approach. As the literature on eWOM has continued to grow, bibliometric studies on eWOM have begun to be specialized. Following this line of work, the present bibliometric study seeks to unravel eWOM’s structure as it applies to sustainability, a topic of great current importance. Using the Scopus database, 1,968 documents were identified. Descriptive and productivity analyses characterize the field of eWOM and sustainability as a rapidly growing and multidisciplinary field, in which China and the United States stand out in the literature. Science mapping analyses have identified four clusters of terms associated with research lines: 1) human behavior in eWOM, 2) social aspects of eWOM and sustainability, 3) eWOM’s impact on sustainability and tourism, and 4) eWOM’s technological aspects and measurement. The overlay visualization of term analysis reveals an evolution in research interest, progressing from technological aspects, through economic and behavioral aspects, to the current emphasis on sustainability and tourism. Finally, this study discusses these results’ implications for theory and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
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Does the political regime favor economic growth?: Experience from a primary-exporting price-taking economy
(2018)
Guadalupe-Lanas, Jorge
;
Cruz-Cárdenas J.
;
Arévalo-Chávez P.
;
Palacio-Fierro A.
Purpose: This study aims to analyze the influence of political regime on economic growth. Design/methodology/approach: The methodology was based on an inter-period comparison of the evolution of macroeconomic fundamentals in three different political regimes in Ecuador, a South American country. Findings: The results showed that what determines the evolution of macroeconomic fundamentals is not the political regime that oversees it, but the size of a positive exogenous shock on the price of raw materials, which, by providing higher incomes, considerably increases the level of investment and net exports. However, the political regime does affect the distribution of income in sectors such as health and education. Originality/value: As far as the authors know, this may be the first paper to explore the importance of a positive exogenous shock on a political regime for the case of primary-exporting Latin American economies, which are price takers subject to exogenous shocks. © 2018, Emerald Publishing Limited.
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Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors
(2019)
Cruz Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
;
Velín-Fárez M.
Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing. © 2018 Elsevier Inc.
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Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries
(2019)
Cruz Cárdenas, Jorge
;
Zabelina E.
;
Deyneka O.
;
Guadalupe-Lanas, Jorge
;
Velín-Fárez M.
This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology. © 2019 Elsevier Inc.
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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
(2021)
Cruz Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
;
Ramos Galarza, Carlos
;
Palacio-Fierro A.
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.
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Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
(2021)
Cruz Cárdenas, Jorge
;
Zabelina E.
;
Deyneka O.
;
Guadalupe-Lanas, Jorge
Innovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The current study is a cross-cultural study based on a survey that was carried out in Ecuador (a South American developing country) and Russia (a Eurasian emerging country). The results obtained for the two countries consistently establish that the temporal focus in the future is a characteristic associated with innovative consumers. The current study also presents the theoretical and practical implications of these findings. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Scopus© Citations 1 14
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Analysis of the Employment Rate of People with Disabilities in Ecuador
(2021)
Arias Flores, Hugo Patricio
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Guadalupe-Lanas, Jorge
;
Jadán Guerrero, Janio
In Latin America and the Caribbean, approximately 12% of the population has some type of disability, 80% of them are unemployed and the 20% who have a job do not have the same conditions as the rest of the employees. To address this, public policies have been proposed and implemented with a focus on the labor insertion of people with disabilities. In this context, people living with a disability find it more difficult to find a job. They are less likely to be employed compared to people without disabilities. This article analyzes the employment of people with disabilities in Ecuador. Since Ecuador is considered a developing country, employment plays a fundamental role in the economic development of the population, particularly of people with disabilities. We want to identify the occupation rate in the formal market in Ecuador, establishing the percentage of participation by type of disability. In addition, an analysis will be carried out according to the affiliated institution in which it is active. The research is descriptive, and the data recorded in official sources were analyzed. We conclude that the employment rate of people with disabilities is only 15.3%, and that people with intellectual disabilities have the lowest employability rate, at 7.5%. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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