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Consumer Behavior in the Disposal of Products: Forty Years of Research
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Consumer Behavior in the Disposal of Products: Forty Years of Research
Journal
Journal of Promotion Management
Date Issued
2018
Author(s)
Cruz Cárdenas, Jorge
Centro de Investigación en Empresa, Sociedad y Tecnología
Arévalo-Chávez P.
Type
Article
DOI
10.1080/10496491.2018.1405514
URL
https://cris.indoamerica.edu.ec/handle/123456789/9046
Abstract
Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis.
Subjects
Coevolution; Defense ...
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2
Acquisition Date
Dec 17, 2024
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