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  4. Participatory Design as an Audiovisual Strategy in Brand Manuals
 
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Participatory Design as an Audiovisual Strategy in Brand Manuals

Journal
Lecture Notes in Networks and Systems
Date Issued
2023
Author(s)
Borja Galeas, Carlos
Facultad de Ciencias Económicas, Administrativas y Negocios
Arias Flores, Hugo Patricio
Centro de investigación en Mecatrónica y Sistemas Interactivos
Type
Conference Paper
DOI
10.1007/978-981-99-3091-3_66
URL
https://cris.indoamerica.edu.ec/handle/123456789/8342
Abstract
The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
Subjects
  • adaptive-range sensor...

Scopus© citations
0
Acquisition Date
Jun 6, 2024
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Views
5
Acquisition Date
Jun 16, 2025
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