Cruz Cárdenas, Jorge
Thumbnail Image
Preferred name
Cruz Cárdenas, Jorge
Main Affiliation
Quito
Email
jorgecruz@uti.edu.ec
ORCID
Scopus Author ID
56000985700

Research Output

Filters

48
Reset filters

Settings
Now showing 1 - 10 of 48
No Thumbnail Available
Publication

Knowledge Cities: ICT and Urban Components

2021 , Cueva-Ortiz S. , Cruz Cárdenas, Jorge

Based on a shift in the production matrix from goods and services to knowledge and innovation, countries on at least three continents have invested in the construction of knowledge cities. However, to what extent are knowledge cities (KCs) linked to the information and communications technology (ICT) on which they are based? Are KCs a technological consequence, or a political ideology oriented towards the reinforcement of an economic system? To answer these questions, three global examples and the 22@Barcelona case study were examined using qualitative methods. The findings revealed how political agreements and the modification of urban plans impacted the cities. We observed existing relationships among ICT, KCs, and the business structure that was implemented, although the latter was not part of the KCs. This study presents a theoretical input for KCs and highlights the need for new urban and architectural spaces that respond to the innovative milieu of nascent societies. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Factorial Structure of the EOCL-1 Scale to Assess Executive Functions

2021 , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge , Bolaños-Pasquel M. , Acosta-Rodas P.

The process of assessing executive functions through behavioral observation scales is still under theoretical and empirical construction. This article reports on the analysis of the factorial structure of the EOCL-1 scale that assesses executive functions, as proposed by the theory developed by Luria, which has not been previously considered in this type of evaluation. In this scale, the executive functions taken into account are error correction, internal behavioral and cognition regulatory language, limbic system conscious regulation, decision making, future consideration of consequences of actions, goal-directed behavior, inhibitory control of automatic responses, creation of new behavioral repertoires, and cognitive–behavioral activity verification. A variety of validity and reliability analyses were carried out, with the following results: (a) an adequate internal consistency level of executive functions between α = 0.70 and α = 0.83, (b) significant convergent validity with a scale that assesses frontal deficits between r = −0.07 and r = 0.28, and (c) the scale’s construct validity that proposes a model with an executive central factor comparative fit index (CFI) = 0.93, root mean square error of approximation (RMSEA) = 0.04 (LO.04 and HI.04), standardized root mean square residual (SRMR) = 0.04, and x2(312) = 789.29, p = 0.001. The findings are discussed based on previous literature reports and in terms of the benefits of using a scale to assess the proposed executive functions. © Copyright © 2021 Ramos-Galarza, Cruz-Cárdenas, Bolaños-Pasquel and Acosta-Rodas.

View
No Thumbnail Available
Publication

The use of disliked gifts from a consumer behavior perspective

2015 , Cruz Cárdenas, Jorge , González R. , del Val Núñez M.T.

To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice. © 2015 Elsevier Inc.

View
No Thumbnail Available
Publication

Empirical evidence for intransitivity in consumer preferences

2020 , Guadalupe, J , Cruz Cárdenas, Jorge , Artola-Jarrín V. , Palacio Fierro, Andrés

Consumer preferences patterns; Edible and nonedible goods; Transitivity assumption; Preference reversal phenomenon; Strong and weak transitivity, Behavioral economics; Money; Macroeconomics; Econometrics; Experimental economics. © 2020The present paper addresses one of the most important assumptions in consumer preference patterns: transitivity. This assumption states that, logically, selections between goods are rational because of the transitivity statement, which posits that people always prefer goods in the following order: A is preferred to B, and B is preferred to C, so A is preferred to C. With the aim of proving this principle's validity, we conducted an experiment with 70 subjects and probed their preferences in relation to edible and nonedible goods. We used a survey methodology, which allowed us to analyze three distinct situations: 1) individuals faced with goods choices without restrictions; 2) individuals facing budget restrictions and price changes; and 3) individuals faced with decreased disposable income. The results mostly showed that there was no evidence of transitivity in consumer preferences. On average, transitivity appeared in only 8% of the sample, and in cases where transitivity was proved, it was revealed to be strong. The preferences were transitive primarily in relation to edible rather than nonedible goods. © 2020

View
No Thumbnail Available
Publication

Organizational Culture and Digital Transformation: A Bibliometric Approach

2022 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

Organizational culture is a key to the success of business digital-transformation initiatives. The current study presents a bibliometric approach to the current knowledge of culture and digital transformation. For this purpose, 407 relevant documents were analyzed. The descriptive analysis indicated a panorama of great growth in the literature. An analysis of word co-occurrence in titles and abstracts was used to identify four areas of research interest: (1) training and learning among personnel, (2) cultural values that underpin the digital transformation, (3) environmental influences, and (4) technologies that enable digital transformation. Finally, little international collaboration between author networks was found. © 2022 IEEE.

View
No Thumbnail Available
Publication

Organizational Culture and Sustainability in the Context of Higher Education Institutions: A Bibliometric Study

2023 , Cruz Cárdenas, Jorge , Parra-Domínguez J.

Sustainability is of great importance for current and future societies, and higher education institutions (HEIs) play a leading role in sustainability efforts. Because organizational culture is a determining force in the success or failure of such efforts, this study examines the relationship between HEIs’ organizational cultures and their sustainability efforts. The research took a bibliometric approach and selected 594 relevant documents from the Scopus database. The descriptive analysis reveals a rapid growth in the rate of document publication that accelerates from the year 2015. At the level of both research and financial institutions that fund related research, most are linked to developed and emerging countries. An analysis of the co-occurrence of terms yielded four thematic clusters: (1) teaching and sustainability, (2) organizational and cultural change, (3) impacts of sustainability efforts, and (4) sustainability planning. From a dynamic perspective, the research emphasis has shifted from plans and projects to actors in university communities and their skills and knowledge. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Consumer Behavior in Electronic Word of Mouth: A Bibliometric Approach

2025 , Cruz Cárdenas, Jorge , Saeidi, Parvaneh , Ekaterina Zabelina , Olga Deyneka , Ramos Galarza, Carlos , Andrés Palacio-Fierro

Electronic word of mouth (eWOM) is a consumer behavior that involves the dissemination of communications about brands, products, and companies with clear positive or negative valence. eWOM is attracting great attention from academics and practitioners, which is reflected in the growing number of publications on the subject. Thus, the present study aims to contribute to the organization and description of this knowledge through the use of bibliometric techniques. This study analyzes a documentary corpus of 2,331 eWOM documents existing in the Scopus database. The descriptive analysis of this body of documents confirms a rapid growth in the pace of publication. The data further highlight eWOM as a multidisciplinary academic field with a center of gravity in business, management, and accounting. However, the analysis shows a great predominance of institutions and researchers from developed and emerging countries. The analysis of the co-occurrence of terms leads to the identification of three thematic clusters: (1) search and use of eWOM by the consumer, (2) the consumer’s experience and satisfaction in the consumption of services, and (3) the consumer behavior in the generation of eWOM. The analysis of the overlay visualization of terms allows us to verify an evolution in research interest from the orientation to lay the theoretical foundations of eWOM to the current interest in delving into search behavior and the use of eWOM in decision making. Finally, the present study formulates the theoretical and practical implications of these findings.

View
No Thumbnail Available
Publication

Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

2021 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Ramos Galarza, Carlos , Palacio-Fierro A.

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.

View
No Thumbnail Available
Publication

Consumer Behavior in the Disposal of Products: Forty Years of Research

2018 , Cruz Cárdenas, Jorge , Arévalo-Chávez P.

Consumer behavior in the disposal of products has consequences for the consumer's well-being and also for businesses, society, and the environment. In recent years, this field of research has experienced remarkable growth; however, efforts to systematize existing knowledge and to propose future areas of research have been scarce. This study presents a review of 62 selected articles using a consumer behavior model to present the results of their findings. Finally, the results provide practical insights on marketing and promotion and communication. © 2017, © 2017 Taylor & Francis.

View
No Thumbnail Available
Publication

Bibliometric Analysis of Existing Knowledge on Digital Transformation in Higher Education

2022 , Cruz Cárdenas, Jorge , Ramos Galarza, Carlos , Guadalupe-Lanas J. , Palacio-Fierro A. , Galarraga Carvajal, Mercedes

Higher Education Institutions (HEIs) have been feeling great pressure to advance in digital transformation. This pressure has been intensified with the outbreak of the COVID-19 pandemic at the end of 2019. Because the digital transformation of HEIs has been attracting a growing number of publications, the present study sought to carry out a bibliometric analysis of such titles. For this purpose, 643 relevant documents were identified from the Scopus database in January 2022. The descriptive results show an accelerated growth of the relevant literature, with conference papers being the main form of publication, followed by articles, conference reviews, and book chapters. The areas with which the majority of documents were associated were computer science, followed by social science, engineering, and business and management. An analysis of the co-occurrence of terms based on the titles and abstracts enabled the identification of three thematic areas of interest: 1) digital transformation in teaching, particularly under the pressure exerted by COVID-19; 2) environmental influences on the digital transformation of HEIs; and 3) enabling technologies for digital transformation. A longitudinal analysis also based on titles and abstracts allows us to see how the primary focus shifted from the economic issue (in 2019) to the COVID issue (in 2021). This study concludes by discussing the theoretical and practical implications of the findings, demonstrating as a particularly interesting area for future research the study of the digital transformation of HEIs in a future post-COVID scenario. © 2022, The Author(s).

View