Cruz Cárdenas, Jorge
Thumbnail Image
Preferred name
Cruz Cárdenas, Jorge
Main Affiliation
Quito
Email
jorgecruz@uti.edu.ec
ORCID
Scopus Author ID
56000985700

Research Output

Filters

37
Reset filters

Settings
Now showing 1 - 10 of 37
No Thumbnail Available
Publication

Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries

2019 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Guadalupe-Lanas, Jorge , Velín-Fárez M.

This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology. © 2019 Elsevier Inc.

View
No Thumbnail Available
Publication

Impact of Technology on Eating Disorders

2023 , Ramos Galarza, Carlos , López-Cárdenas M.J. , Cruz Cárdenas, Jorge

Eating disorders are a wide range of abnormal behaviors related to food and the vision of the body, and they are diseases that can cause permanent damage to the human being until death. It has been seen that there is a close relationship in the impact of social networks and the use of various technologies that have led new generations to shape their perspective of the body and their food in a different and complicated way. Technology becomes the link that people use to relate to the world and allows them to create and transform themselves around body stereotypes that lead them to modify the quantity and quality of their food. On the other hand, technology also provides the human being with an addictive and possibly sedentary part, which makes the person stop being active, having as a consequence anomalies in their diet such as weight gain. This article aims to consider the role of technology in eating disorders. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

View
No Thumbnail Available
Publication

Clothing Disposal System by Gifting: Characteristics, Processes, and Interactions

2017 , Cruz Cárdenas, Jorge , González R. , Gascó J.

The study of clothing disposal systems, involving the flow of clothing from one household to another, is of great interest because of the positive social and environmental consequences. Based on 35 in-depth interviews with adult men and women in Ecuador, a Latin American country, the authors sought to expand knowledge regarding one of these systems: clothing disposal by gifting to family, friends, and acquaintances. The respondents’ narratives indicated that the clothing disposal system by gifting is noncentric; based on social exchange, it strengthens the links between givers and recipients while allowing for clothes to circulate for a longer time. The data also indicated an intersection between age and gender, offering insight into how the process of clothing disposal by gifting develops within households. In some disposal events reported by participants, the clothing disposal system by gifting demonstrated autonomy, but in other events, it interacted with the clothing marketing system. © 2016, © The Author(s) 2016.

View
No Thumbnail Available
Publication

Factorial Structure of the EOCL-1 Scale to Assess Executive Functions

2021 , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge , Bolaños-Pasquel M. , Acosta-Rodas P.

The process of assessing executive functions through behavioral observation scales is still under theoretical and empirical construction. This article reports on the analysis of the factorial structure of the EOCL-1 scale that assesses executive functions, as proposed by the theory developed by Luria, which has not been previously considered in this type of evaluation. In this scale, the executive functions taken into account are error correction, internal behavioral and cognition regulatory language, limbic system conscious regulation, decision making, future consideration of consequences of actions, goal-directed behavior, inhibitory control of automatic responses, creation of new behavioral repertoires, and cognitive–behavioral activity verification. A variety of validity and reliability analyses were carried out, with the following results: (a) an adequate internal consistency level of executive functions between α = 0.70 and α = 0.83, (b) significant convergent validity with a scale that assesses frontal deficits between r = −0.07 and r = 0.28, and (c) the scale’s construct validity that proposes a model with an executive central factor comparative fit index (CFI) = 0.93, root mean square error of approximation (RMSEA) = 0.04 (LO.04 and HI.04), standardized root mean square residual (SRMR) = 0.04, and x2(312) = 789.29, p = 0.001. The findings are discussed based on previous literature reports and in terms of the benefits of using a scale to assess the proposed executive functions. © Copyright © 2021 Ramos-Galarza, Cruz-Cárdenas, Bolaños-Pasquel and Acosta-Rodas.

View
No Thumbnail Available
Publication

Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors

2019 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Velín-Fárez M.

Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing. © 2018 Elsevier Inc.

View
No Thumbnail Available
Publication

Organizational Culture and Sustainability in the Context of Higher Education Institutions: A Bibliometric Study

2023 , Cruz Cárdenas, Jorge , Parra-Domínguez J.

Sustainability is of great importance for current and future societies, and higher education institutions (HEIs) play a leading role in sustainability efforts. Because organizational culture is a determining force in the success or failure of such efforts, this study examines the relationship between HEIs’ organizational cultures and their sustainability efforts. The research took a bibliometric approach and selected 594 relevant documents from the Scopus database. The descriptive analysis reveals a rapid growth in the rate of document publication that accelerates from the year 2015. At the level of both research and financial institutions that fund related research, most are linked to developed and emerging countries. An analysis of the co-occurrence of terms yielded four thematic clusters: (1) teaching and sustainability, (2) organizational and cultural change, (3) impacts of sustainability efforts, and (4) sustainability planning. From a dynamic perspective, the research emphasis has shifted from plans and projects to actors in university communities and their skills and knowledge. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

2021 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Ramos Galarza, Carlos , Palacio-Fierro A.

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.

View
No Thumbnail Available
Publication

Temporal Focus as a Mediator between Cultural Values and Subjective Happiness: Evidence from Ecuador and Russia [Временной фокус как медиатор взаимосвязи между культурными ценностями и субъективным счастьем: на материале Эквадора и России]

2022 , Zabelina E.V. , Cruz Cárdenas, Jorge , Guadalupe-Lanas J. , Deyneka O.S.

Though numerous scholars have studied subjective time, its predictors and effects, the general model considering demographic variables, cultural values and level of wellbeing is not presented. This study seeks to bridge this gap by contributing a comparative study of two very different countries: Ecuador (N=745, aged 19—76, 48.7% male), a Latin American developing country, and Russia (N=428, aged 18— 72, 40.2% male), an emerging Eurasian nation. We assumed that temporal focus plays the role of a mediator in the relationship between cultural values and subjective happiness in both countries. To predict the temporal focus (Temporal Focus Scale by Shipp, Edwards, and Lambert, 2009) in both countries, based on the previous literature the study tests the importance of three groups of variables: demographic factors (gender, age, education, income), subjective happiness (Subjective Happiness Scale by Lyubomirsky and Lepper, 1999), and cultural values (Cultural Values Scale by Yoo, Donthu and Lenartowics, 2011). The first stage of analysis involved confirmatory factor analyses and invariance tests for the scales used. Subsequently, multiple regression models made it possible to establish that sociodemographic variables, introduced as covariates, had little influence on the prediction of people's temporal orientation. However, the cultural and psychological variables (long-term orientation, uncertainty avoidance and subjec - tive happiness) introduced as predictors played an important role in the prediction of temporal (current, past and future) focus. Additionally, there are some cultural and psychological predictors of temporal focus specific for each country. Ultimately, structural equation models demonstrated that temporal focus plays the role of the mediator in the relationship between cultural values and subjective happiness in both Ecuador and Russia. © 2022. Cultural-Historical Psychology. All Rights Reserved.

View
No Thumbnail Available
Publication

Clothing disposition by gifting: Benefits for consumers and new consumption

2016 , Cruz Cárdenas, Jorge , del Val Núñez M.T.

In recent years, consumer behavior in the disposition of clothing has attracted increasing academic interest due to various economic, theoretical and environmental implications. This research seeks to contribute to the existing knowledge on this topic, from a scarcely-studied environment. Ecuador is a developing country in Latin America with high cultural collectivism, where gifting represents the primary clothing disposition method outside the household. This study focuses on the relationship between the values or benefits that consumers obtain from this disposition method and the new clothing purchases they make. This research uses a qualitative methodology in two stages with 35 in-depth interviews, which allows first to state and then support the hypothesis: When consumers gift clothing with core values associated with selfish motivations, such as the functional value in closets and various psychological values, the connection between disposition and new purchases becomes more likely. Although not linked to new purchases, the relational value appears as a transversal value in the disposition events under study. © 2016 Elsevier Inc.

View
No Thumbnail Available
Publication

From Face-to-Face Learning to Virtual Learning: Students’ Perspective

2023 , Cóndor-Herrera, Omar , Bolaños-Pasquel, Mónica , Ramos Galarza, Carlos , Cruz Cárdenas, Jorge

This article reports the results found in an investigation which analyzed the perception that students have regarding the virtual learning process developed during the COVID-19 pandemic. The study involved 38 students from a Latin American institution whose age ranged from 13 to 15 years of age, who carried out their academic activities virtually for a school year, once the school period ended, a survey was applied to collect information on the experience in virtual classes, once the results have been analyzed, it is evident that the vast majority of students issued responses in favor of virtual teaching and that virtual classes served to develop their skills in managing technological resources, on the other hand a number of participants They did not indicate the learning experience as positive or negative. This may be related to the fact that a group of participants did not have good quality internet. In the same way, the results reflect that the students consider that not having adequate equipment and good quality internet quality are a limitation in the learning process virtual lift. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View