Cruz Cárdenas, Jorge
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Cruz Cárdenas, Jorge
Main Affiliation
Quito
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jorgecruz@uti.edu.ec
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Scopus Author ID
56000985700

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Organizational Culture and Sustainability in the Context of Higher Education Institutions: A Bibliometric Study

2023 , Cruz Cárdenas, Jorge , Parra-Domínguez J.

Sustainability is of great importance for current and future societies, and higher education institutions (HEIs) play a leading role in sustainability efforts. Because organizational culture is a determining force in the success or failure of such efforts, this study examines the relationship between HEIs’ organizational cultures and their sustainability efforts. The research took a bibliometric approach and selected 594 relevant documents from the Scopus database. The descriptive analysis reveals a rapid growth in the rate of document publication that accelerates from the year 2015. At the level of both research and financial institutions that fund related research, most are linked to developed and emerging countries. An analysis of the co-occurrence of terms yielded four thematic clusters: (1) teaching and sustainability, (2) organizational and cultural change, (3) impacts of sustainability efforts, and (4) sustainability planning. From a dynamic perspective, the research emphasis has shifted from plans and projects to actors in university communities and their skills and knowledge. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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University Students’ Rejection to Learning Statistics: Research from a Latin American Standpoint

2023 , Ramos Galarza, Carlos , Ramos V. , Cruz Cárdenas, Jorge , Bolaños-Pasquel, Mónica

Introduction: Negative beliefs, fear, avoidance behaviors, and superficial attitudes surrounding the learning of statistics create significant problems for university students in Latin America. Objective: To analyze the impact of fearful behavior, superficial work, and avoidance displayed by university students when it comes to statistics. Method: In this article, we give details about a quantitative research project carried out by two independent studies. The first (N = 310) focused on the development of a scale to assess negative beliefs, fears, and avoidance behaviors towards statistics, in which goodness of fit was determined in a 3-factor model. In the second study (N = 250), it was hypothesized that undergraduates perform superficially due to negative beliefs and avoidance behaviors when learning statistics. Findings: The proposed model explained 42% of the variance. In addition, in the analysis of the proposed mediation model, an adequate adjustment was found. In the discussion of this research project, the need to intervene in the negative beliefs, fears, and avoidance behaviors displayed by university students towards statistics is highlighted. Novelty: This research project explains why college students dislike or avoid learning statistics in depth. The findings will allow for a modification in the way statistics is taught so that Latin American professionals achieve better performance in this field. © 2023 by the authors. Licensee ESJ, Italy.

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Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

2021 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Consumer value creation through clothing reuse: A mixed methods approach to determining influential factors

2019 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Velín-Fárez M.

Clothing reuse is a consumer disposal behavior that has been underexplored, although it has important consequences for the society. From the perspective of customer-dominant logic, reusing clothing is a consumer value creation behavior. To measure this tendency, we conducted a mixed method study in Ecuador, a developing Latin American country. We used 20 in-depth interviews followed by a survey of 425 adults to identify the factors associated with the tendency to reuse clothing. The study also identified gender differences regarding this behavior. Several factors in consumers' lives were revealed that explained the tendency to reuse clothing, including income, occupation, altruism, and physical environment. The study also showed that various population groups (e.g., lower income groups, younger individuals, students, and women) had a greater tendency to reuse clothing. © 2018 Elsevier Inc.

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Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries

2019 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Guadalupe-Lanas, Jorge , Velín-Fárez M.

This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology. © 2019 Elsevier Inc.

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Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

2019 , Cruz Cárdenas, Jorge , Guadalupe, J , Zabelina E. , Palacio Fierro, Andrés , Velín-Fárez M. , Staniewski M.W.

Purpose: The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach: The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings: Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications: Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value: The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist. © 2019, Emerald Publishing Limited.

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Consumer expenditures on clothing and footwear: a mixed methods study

2018 , Cruz Cárdenas, Jorge , Arévalo-Chávez P. , Guadalupe J.

Purpose: The purpose of this paper is to establish the predictors of consumers’ annual monetary expenditures on clothing and footwear in Quito, the capital of Ecuador, a developing Latin American country. Design/methodology/approach: The research followed an exploratory, sequential, mixed methods design. The first phase consisted of in-depth interviews with adult individuals. The second phase involved surveying a similar segment of the population. Findings: The present study supports the importance of demographic and psychological factors as predictors. The study also identifies two new groups of predictors: consumers’ reception of used clothing and physical space at home and its management. Practical implications: In addition to demographic variables, consumer panels that measure expenditures on clothing and footwear should include psychological measures of participants, particularly clothing involvement. Clothing manufacturers and retailers in developing countries should consider the impact of receiving used clothes by consumers. Because clothing buying and disposal behaviors are positively associated, companies should become more involved in their customers’ disposal behavior. Originality/value: The contribution of the present study is twofold. First, it contributes to the understanding of clothing and footwear expenditures by considering the individual consumer as a unit of analysis. Furthermore, it provides insights into this behavior from a little-studied context. © 2018, Emerald Publishing Limited.

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Knowledge Cities: ICT and Urban Components

2021 , Cueva-Ortiz S. , Cruz Cárdenas, Jorge

Based on a shift in the production matrix from goods and services to knowledge and innovation, countries on at least three continents have invested in the construction of knowledge cities. However, to what extent are knowledge cities (KCs) linked to the information and communications technology (ICT) on which they are based? Are KCs a technological consequence, or a political ideology oriented towards the reinforcement of an economic system? To answer these questions, three global examples and the 22@Barcelona case study were examined using qualitative methods. The findings revealed how political agreements and the modification of urban plans impacted the cities. We observed existing relationships among ICT, KCs, and the business structure that was implemented, although the latter was not part of the KCs. This study presents a theoretical input for KCs and highlights the need for new urban and architectural spaces that respond to the innovative milieu of nascent societies. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Impact of Technology on Eating Disorders

2023 , Ramos Galarza, Carlos , López-Cárdenas M.J. , Cruz Cárdenas, Jorge

Eating disorders are a wide range of abnormal behaviors related to food and the vision of the body, and they are diseases that can cause permanent damage to the human being until death. It has been seen that there is a close relationship in the impact of social networks and the use of various technologies that have led new generations to shape their perspective of the body and their food in a different and complicated way. Technology becomes the link that people use to relate to the world and allows them to create and transform themselves around body stereotypes that lead them to modify the quantity and quality of their food. On the other hand, technology also provides the human being with an addictive and possibly sedentary part, which makes the person stop being active, having as a consequence anomalies in their diet such as weight gain. This article aims to consider the role of technology in eating disorders. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services

2021 , Cruz Cárdenas, Jorge , Guadalupe-Lanas, Jorge , Ramos Galarza, Carlos , Palacio-Fierro A.

This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.

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