Cruz Cárdenas, Jorge
Thumbnail Image
Preferred name
Cruz Cárdenas, Jorge
Main Affiliation
Quito
Email
jorgecruz@uti.edu.ec
ORCID
Scopus Author ID
56000985700

Research Output

Filters

9
6 3
Reset filters

Settings
Now showing 1 - 9 of 9
No Thumbnail Available
Publication

Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

2019 , Cruz Cárdenas, Jorge , Guadalupe, J , Zabelina E. , Palacio Fierro, Andrés , Velín-Fárez M. , Staniewski M.W.

Purpose: The purpose of this paper is to understand in-depth how consumers create value in their lives using WhatsApp, the leading mobile instant messaging (MIM) application. Design/methodology/approach: The study adopts the perspective of customer-dominant logic (CDL) and uses a qualitative multimethod design involving 3 focus groups and 25 subsequent in-depth interviews. The research setting was Ecuador, a Latin American country. Findings: Analysis and interpretation of the participants’ stories made it possible to identify and understand the creation of four types of value: maintaining and strengthening relationships; improving role performance; emotional support; and entertainment and fun. In addition, the present study proposes a conceptual model of consumer value creation as it applies to MIM. Practical implications: Understanding the way consumers create value in their lives using MIM is important not only for organizations that offer MIM applications, but also for those companies that develop other applications for mobile phones or for those who wish to use MIM as an electronic word-of-mouth vehicle. Originality/value: The current study is one of the first to address the topic of consumer behavior in the use of technologies from the perspective of CDL; this perspective enables an integrated qualitative vision of value creation in which the consumer is the protagonist. © 2019, Emerald Publishing Limited.

View
No Thumbnail Available
Publication

Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study

2021 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Guadalupe-Lanas, Jorge

Innovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The current study is a cross-cultural study based on a survey that was carried out in Ecuador (a South American developing country) and Russia (a Eurasian emerging country). The results obtained for the two countries consistently establish that the temporal focus in the future is a characteristic associated with innovative consumers. The current study also presents the theoretical and practical implications of these findings. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors: A study in developing and emerging countries

2019 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Guadalupe-Lanas, Jorge , Velín-Fárez M.

This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology. © 2019 Elsevier Inc.

View
No Thumbnail Available
Publication

Organizational Culture and Digital Transformation: A Bibliometric Approach

2022 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

Organizational culture is a key to the success of business digital-transformation initiatives. The current study presents a bibliometric approach to the current knowledge of culture and digital transformation. For this purpose, 407 relevant documents were analyzed. The descriptive analysis indicated a panorama of great growth in the literature. An analysis of word co-occurrence in titles and abstracts was used to identify four areas of research interest: (1) training and learning among personnel, (2) cultural values that underpin the digital transformation, (3) environmental influences, and (4) technologies that enable digital transformation. Finally, little international collaboration between author networks was found. © 2022 IEEE.

View
No Thumbnail Available
Publication

Digital Divide: A Bibliometric Approach to Existing Knowledge

2023 , Cruz Cárdenas, Jorge , Palacio Fierro, Andrés , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

The topic of digital divide - the gap between those who have and those who do not have access to digital technologies - is of growing interest for both public and private sectors. This interest is reflected in an increasing number of academic and scientific publications focused on the topic. This study presents an overview of the digital divide research using a bibliometric approach. Analyzing 9,523 documents from the Scopus database, this study found that 1) there has been an accelerated growth in the publication rate on digital divide since 2018; 2) digital divide is a multidisciplinary field, led by the United States and other developed countries and some emerging countries; 3) the dominant term used to refer to the field, as per our analysis of the relevant keywords, is "digital divide"; and 4) as per our analysis of the evolution of keywords' importance, while topics related to technologies were of interest several years ago, current interest revolves around the effects of the Covid-19 pandemic, the elderly, education, and healthcare access. © 2023 IEEE.

View
No Thumbnail Available
Publication

Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

2021 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Smartphones and Higher Education: Mapping the Field

2023 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Palacio-Fierro A. , Guadalupe-Lanas J. , Ramos-Galarza C.

Smartphones are devices widely used by the global population and are the main means by which people connect to the Internet. Smartphones are also being increasingly used in higher education, which has resulted in the generation of a large amount of academic and scientific literature. To present an ordered picture of this significant body of knowledge, the present study seeks to carry out a bibliometric analysis of the academic and scientific literature on smartphones and higher education. For this purpose, the present study uses the Scopus database from which 2,453 articles were selected. A descriptive analysis of this body of documents allows us to observe a rapid growth rate in the number of documents published annually. Additionally, it is possible to establish that the most research on the topic has been carried out in developed and emerging countries. An analysis of the co-occurrence of terms makes it possible to define three research areas: 1) technology and the applications of smartphones in higher education, 2) administrative and pedagogical considerations in the use of smartphones in higher education, and 3) negative effects of smartphone use on students. An analysis of the evolution of research priorities shows a shift of interest from a focus on smartphone technology and its applications to a focus on the negative impacts of the use of these devices and their prevention. The present study ends by presenting the most relevant conclusions and the implications of the findings for future studies. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Blended Learning and Higher Education: A Bibliometric Analysis

2023 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos-Galarza C.

Blended learning is defined as an educational model or a way of teaching that combines in-person education with online education. In recent years, due to its great potential, this type of teaching applied to higher education has aroused great interest on the part of professionals and academics. This growing interest has been reflected in the rapid growth in the number of publications on blended learning and higher education. This article seeks to contribute to the knowledge base by presenting an integrated overview of this growing body of literature, and to this end the authors use bibliometric techniques. As a basis for the analysis, 2,477 relevant articles in the Scopus database were selected. The descriptive results obtained show rapid growth in the number of articles published over the years, a dominance of publications associated with developing and emerging countries, and the leading role of social sciences. An analysis of the co-occurrence of terms allows us to establish four areas of interest: 1) Covid-19 and the challenges and opportunities it poses, 2) the effectiveness and performance of blended learning, 3) the organization and design of blended learning, and 4) the technological tools and forms of delivery of blended learning. An analysis of the overlay visualization of terms makes it possible to establish the evolution of the topics of interest in the research over the years. Initially, interest focused on issues relating to the organization and design of blended learning. Currently, interest is focused on Covid-19 and the challenges it poses. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.

View
No Thumbnail Available
Publication

Psychological time of green entrepreneurs: a mixed methods study of SMEs

2023 , Zabelina E. , Cruz Cárdenas, Jorge , Deyneka O. , Maksimenko A. , Guadalupe-Lanas J. , Ramos-Galarza C.

Purpose: Green entrepreneurship is a topic of transcendental importance for today's societies. Studies on why entrepreneurs engage in green business have primarily focused on external influences, paying little attention to internal factors such as cognitive mechanisms. This study aims to fill this gap by focusing on the characteristics of the perceived (psychological) time of entrepreneurs who choose green businesses. Design/methodology/approach: Using a sequential exploratory mixed methods design, this study conducts a series of 20 in-depth interviews with green entrepreneurs in Russia, an emerging economy, and then formulates the hypotheses. The hypotheses are tested in the quantitative phase by surveying 389 green and non-green entrepreneurs. Findings: The data obtained in the survey phase support several hypotheses. Specifically, green entrepreneurs think more critically about their past than their non-green colleagues. Similarly, green entrepreneurs have a longer time perspective and are more focused on possible future events. Finally, green entrepreneurs are farsighted and perceive the future more negatively than non-green entrepreneurs. Research limitations/implications: The data obtained in the survey phase support several hypotheses. Compared with non-green entrepreneurs, green entrepreneurs think more critically about their past, have a longer time perspective and are more focused on possible future events. In addition, green entrepreneurs are farsighted and perceive the future more negatively than their non-green counterparts. Originality/value: This study contributes to the least examined area in the relevant literature by identifying internal factors that explain green entrepreneurship. Furthermore, to the best of the authors’ knowledge, it is one of the first to provide an in-depth understanding of the characteristics of the perceived (psychological) time of green entrepreneurs. © 2023, Emerald Publishing Limited.

View