Suárez Pérez, Juan Carlos
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Suárez Pérez, Juan Carlos
Main Affiliation
Ambato
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juansuarez@uti.edu.ec
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Scopus Author ID
58654373100

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Artificial Intelligence in Marketing: A Bibliometric Study

2024 , Suárez Pérez, Juan Carlos , Vayas Ortega, Germania

Nowadays, the use of artificial intelligence (AI) is revolutionizing and transforming businesses. In the field of marketing, it has enabled the optimization of strategies and campaigns, content personalization, more precise segmentation, and maximization of planning results, thanks to its ability to process and analyze data. The research aims to provide a bibliometric approach to current knowledge on AI in marketing. The methodology involved a bibliometric review by obtaining indexed research papers from the SCOPUS database, which were then analyzed using the VOSviewer application. The results identified that countries such as the United States, India, and China have the highest scientific production on the subject. Additionally, it was revealed that the most relevant knowledge areas are engineering, management and business, and accounting. In this context, it is concluded that it is crucial for companies worldwide to observe the advancements made by these countries to replicate strategies according to their needs. Considering that AI, thanks to the internet, is accessible for all types of businesses, they only need to identify opportunities and key areas to apply AI tools and train their personnel.

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Artificial Intelligence in Marketing: A Bibliometric Study

2024 , Suárez Pérez, Juan Carlos , Vayas Ortega, Germania

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Evolution of Occupational Accident Rates by Geographic Zone in Ecuador, Period 2015-2021

2023 , Espinoza Guano, Mónica , Juan R.-G. , Suárez Pérez, Juan Carlos , Andrea R.-E.

The article explains as background that the management of Occupational Safety and Health is a challenge for organizations seeking to be more competitive by being recognized for their socially responsible approach, the professional damages derived from the materialization of occupational accidents entail a series of problems at a personal, family and social level that generate a negative impact on the environment. In this sense, the objective is to investigate the evolution of occupational accident rates by geographical zones of Ecuador, using the database of the Ecuadorian Institute of Social Security and identifying the associated variables during the period from 2015 to 2021. Through a comparative and correlational statistical analysis of the qualified accidents according to the study variables, it was possible to determine that the geographical areas of Ecuador with the highest occupational accident rate are zones 5 and 2 (73%), where there are also the highest number of qualified accidents from manufacturing industries (23.72%), occurring in the workplace (63%). The sex that presents the greatest number of qualified accidents is male and the parts of the body that suffer the greatest injury are the upper limbs (35%). Finally, it is concluded that in order to improve occupational safety in organizations, it is necessary a commitment between the state, employers and workers, key actors for the generation of a culture of prevention based on various strategies. © 2023 IEEE.

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Omnichannel Marketing in Ambato’s SMEs

2023 , Suárez Pérez, Juan Carlos

Globalization and the pandemic showed the shortcomings that exist in the management of small and medium-sized enterprises (SMEs) in Ambato, especially in marketing issues, because they do not allocate the necessary resources to design and implement strategies that allow them to satisfy the demands of consumers who, thanks to the Internet, access large information bases, and that also provides the option to buy products and services from a wide range of companies, whose mission is to differentiate themselves from competitors through the offer of unique experiences. In this sense, the objective is to determine the importance of the integration of communication and distribution channels in improving the customer experience. The methodology used is mixed, because it allows to describe and explain phenomena based on qualitative and quantitative data, which allow to understand reality in a comprehensive way. The results obtained underpin the value of omnichannel and digitalization of businesses, and the creation of company profiles to determine how they can take advantage of this type of strategy and improve consumer satisfaction levels. Finally, it was possible to know that at present, there is a hyper-connectivity of consumers, and therefore, marketing trends focus on strategies in which traditional and digital communication and distribution channels coexist and thus improve the company-customer relationship. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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A Study on Modeling and Simulation of Automobile Painting Process Based on Flexsim

2020 , Reyes, J. , Castelo, H. , Velasteguí, R. , Rodríguez, N. , Suárez Pérez, Juan Carlos , Alvarez, K. , Aldas D.

This research seeks through the simulation software FlexSim 2017 to model, analyze, visualize and optimize the automobile painting process in a mechanical workshop whose areas are: preparation, sanding, painting, baking, washing and storage of automobiles. The methodology used is field research, applied, qualitative and explanatory, obtaining statistical data that is analyzed through the use of software libraries such as Fluid, Time Tables, Process Flow, Expert-Fit and Experimenter. The results of Experimenter identify the bottleneck and on the basis of the simulation, productivity is improved by 27.45%, which represents the processing of another car in the sanding area. These results can be replicated to other industry workshops, achieving substantial improvements in productivity. © Springer Nature Switzerland AG 2020.

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Digital Marketing in the Tourism Sector of the City of Ambato

2023 , Suárez Pérez, Juan Carlos , Vayas Ortega, Germania

The research analyzes the digital marketing strategies applied by the tourism sector of the city of Ambato, as it is evident that, in the context of the pandemic and technological advances, companies were forced to digitize their businesses to be more competitive. By identifying the marketing strategies that are used in the sector, alternatives for improvement can be proposed, and counteract the effects of the pandemic. The methodology is of quantitative approach with a descriptive scope, non-experimental design which allows, through data collection and statistical analysis, to establish behavioral patterns and test theories. In this sense, the sector and the most used marketing strategies are identified and characterized. The results obtained conclude that Ambateño tourism companies do not have marketing departments that plan successful campaigns. In addition, it is observed that, for the most part, companies focus their efforts solely on social networks, especially Facebook, and do not take advantage of others that allow them to show more explicitly the attractions of a tourist destination and generate greater engagement. Therefore, it is proposed that tourism companies should digitize their businesses and rely on strategies that allow them to interact in real time with tourists without any restrictions. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

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