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Organizational Culture and Digital Transformation: A Bibliometric Approach

2022 , Cruz Cárdenas, Jorge , Parra-Domínguez J. , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

Organizational culture is a key to the success of business digital-transformation initiatives. The current study presents a bibliometric approach to the current knowledge of culture and digital transformation. For this purpose, 407 relevant documents were analyzed. The descriptive analysis indicated a panorama of great growth in the literature. An analysis of word co-occurrence in titles and abstracts was used to identify four areas of research interest: (1) training and learning among personnel, (2) cultural values that underpin the digital transformation, (3) environmental influences, and (4) technologies that enable digital transformation. Finally, little international collaboration between author networks was found. © 2022 IEEE.

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Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries

2021 , Cruz Cárdenas, Jorge , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Digital Divide: A Bibliometric Approach to Existing Knowledge

2023 , Cruz Cárdenas, Jorge , Palacio Fierro, Andrés , Zabelina E. , Deyneka O. , Ramos Galarza, Carlos

The topic of digital divide - the gap between those who have and those who do not have access to digital technologies - is of growing interest for both public and private sectors. This interest is reflected in an increasing number of academic and scientific publications focused on the topic. This study presents an overview of the digital divide research using a bibliometric approach. Analyzing 9,523 documents from the Scopus database, this study found that 1) there has been an accelerated growth in the publication rate on digital divide since 2018; 2) digital divide is a multidisciplinary field, led by the United States and other developed countries and some emerging countries; 3) the dominant term used to refer to the field, as per our analysis of the relevant keywords, is "digital divide"; and 4) as per our analysis of the evolution of keywords' importance, while topics related to technologies were of interest several years ago, current interest revolves around the effects of the Covid-19 pandemic, the elderly, education, and healthcare access. © 2023 IEEE.