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Drivers for the Intention to Buy Wearables in a Latin American Country

2025 , Cruz Cárdenas, Jorge , Andrés Palacio-Fierro , Ramos Galarza, Carlos , Guacyra Nascimento-Queiroz

The daily conduct of millions of people worldwide demonstrates the profound impact of technology on contemporary civilization. Wearables are a prominent example of this transformation. Due to their significance, companies in this sector are considering nearly tripling their sales of these devices by 2028. However, understanding the factors that influence user adoption has become crucial. Most studies have been conducted in developed countries, so this research aims to explore these factors in a developing country to determine if there are differences compared to developed nations. The study uses a personal survey with a sample of 360 individuals and employs a multiple approach for the prediction model. Results show that an innovative attitude and hedonic motivation are key drivers in predicting the intention to buy wearable technology devices. The main conclusion of this study is that certain factors do not contribute to explaining the intention to purchase wearables in developing countries, as they do in higher-income nations. This finding suggests a need to adjust marketing strategies to better target Latin American markets

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Consumer Behavior in Electronic Word of Mouth: A Bibliometric Approach

2025 , Cruz Cárdenas, Jorge , Saeidi, Parvaneh , Ekaterina Zabelina , Olga Deyneka , Ramos Galarza, Carlos , Andrés Palacio-Fierro

Electronic word of mouth (eWOM) is a consumer behavior that involves the dissemination of communications about brands, products, and companies with clear positive or negative valence. eWOM is attracting great attention from academics and practitioners, which is reflected in the growing number of publications on the subject. Thus, the present study aims to contribute to the organization and description of this knowledge through the use of bibliometric techniques. This study analyzes a documentary corpus of 2,331 eWOM documents existing in the Scopus database. The descriptive analysis of this body of documents confirms a rapid growth in the pace of publication. The data further highlight eWOM as a multidisciplinary academic field with a center of gravity in business, management, and accounting. However, the analysis shows a great predominance of institutions and researchers from developed and emerging countries. The analysis of the co-occurrence of terms leads to the identification of three thematic clusters: (1) search and use of eWOM by the consumer, (2) the consumer’s experience and satisfaction in the consumption of services, and (3) the consumer behavior in the generation of eWOM. The analysis of the overlay visualization of terms allows us to verify an evolution in research interest from the orientation to lay the theoretical foundations of eWOM to the current interest in delving into search behavior and the use of eWOM in decision making. Finally, the present study formulates the theoretical and practical implications of these findings.

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Knowledge Sharing in the Context of E-Learning: A Bibliometric Analysis

2025 , Cruz Cárdenas, Jorge , Ramos Galarza, Carlos , Andrés Palacio-Fierro , Jorge Guadalupe-Lanas

Distance education mediated by technologies, also called e-learning or online learning, has experienced tremendous growth. This growth has been supported by the advancement of disruptive technologies and the rapid expansion of the Covid-19 pandemic. Among the various benefits that this type of education offers is the possibility of knowledge sharing (KS) between individuals in a fast, fluid, and storable way. The present study, using bibliometric techniques, seeks to contribute to the academic and professional world of KS in technology-mediated learning environments. We identified 1,167 relevant documents (articles, conference papers, book chapters, and books) in the Scopus database on which the different analyses were carried out. It was established that KS publication in technology-mediated learning environments is experiencing rapid expansion, that this is a multidisciplinary field of study, and that it is carried out by institutions associated with developed and emerging countries. The science mapping analysis allowed us to identify three relevant research areas: 1) KS in the context of organizational education or employee training using e-learning; 2) psychological and social aspects in the adoption and practices of KS; and 3) KS in the context of e-learning in higher education institutions or universities. An analysis called the overlay visualization of terms allows us to identify a change in emphasis from the techniques and technologies behind KS to the people and communities that are protagonists of KS. This article concludes by discussing these results and their implications for research and professional practice.

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A Bibliometric Approach to Existing Literature on Teleworking

2024 , Cruz Cárdenas, Jorge , Ramos Galarza, Carlos , Ekaterina Zabelina , Olga Deyneka , Andrés Palacio-Fierro

Teleworking or telecommuting implies that employees perform their duties mainly from home or outside the facilities of the organizations to which they belong. The growth of academic and scientific interest in teleworking has accelerated markedly since the Covid-19 pandemic. The present study contributes to the academic research area of teleworking by organizing and structuring existing knowledge using a bibliometric approach. This study has selected Scopus as a database, and the applied search strategy has generated 8,692 documents. The descriptive analyses (using performance measures) conducted on this body of literature have confirmed the rapid increase in academic and scientific publications. The results indicate that the research on teleworking can be characterized as a multidisciplinary field, where the institutions and universities of developed countries play a leading role. Science mapping establishes the following four areas of research: 1) technological aspects that support teleworking, 2) advantages and disadvantages of teleworking, 3) human aspects of teleworking, and 4) Covid-19, teleworking, and home. The analysis of overlay visualization of terms helps identify the historical evolution of the topics of interest. This evolution starts from issues focused on technology and then addresses the issue of the human being as the center of interest. In recent years, the interest has focused on the Covid-19 pandemic. Finally, the present work discusses these research results and provides guidelines for future studies.