Zapata, Mireya
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Preferred name
Zapata, Mireya
Main Affiliation
Quito
Email
mireyazapata@uti.edu.ec
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Scopus Author ID
56818703100

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Attentional responses in toddlers: A protocol for assessing the impact of a robotic animated animal and a real dog

2025 , Zapata, Mireya , Ramos Galarza, Carlos , Kevin Valencia-Aragón , Jorge Alvarez-Tello , Maheshkumar Baladaniya

Attentional processes in toddlers are characterized by a state of alertness in which they focus their waking state for short periods. It is essential to develop assessment and attention stimulation protocols from an early age to improve this cognitive function and detect possible deficits in the early stages of cognitive development. Methods: This protocol-based article presents a technological approach to assessing the impact of two animated stimuli on toddlers’ attention. The protocol involves presenting a robotic and a real dog to evaluate attentional activation in early development. This dual-stimulus framework may also inform therapeutic and educational programs aimed at fostering cognitive growth in early childhood. Discussion: This protocol contributes to assessing physiological attentional responses in toddlers, offering insights into attention evaluation and stimulation during early cognitive development. By incorporating both a robotic and a live dog, it enables the exploration of individual differences in attentional engagement and identifies which stimulus elicits a stronger response.

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Digital Marketing Strategy for B2B Metalworking Industry: A Case Study for Ecuador

2025 , Cruz Cusme-Palma , Jorge Alvarez-Tello , Zapata, Mireya

In a global environment where digitalization is key to competitiveness, B2B companies in the metalworking sector face challenges in adopting digital tools. In Ecuador, the low digital presence of small and medium-sized enterprises limits their ability to attract clients and expand. This study analyzes the case of Manufacturas ESCA Cía. Ltda., an Ecuadorian company with no digital presence, which requires a digital marketing strategy to improve its visibility and market positioning. The research follows a mixed-method approach, combining qualitative and quantitative methods within a non-experimental, descriptive design. Strategic analysis tools such as SWOT, PESTEL, and CANVAS were applied, along with digital audits and keyword research using Google Keyword Planner, Semrush, and Tubular. Additionally, SEO, SEM, social media, and email marketing strategies were integrated into a comprehensive digital marketing plan. The projected results indicate that the strategy will help increase website traffic to 7,000 annual visits, generate 1,200 leads, and achieve an estimated revenue of $183,814.16 in the first year, with a positive return on investment. It is concluded that implementing digital strategies not only enhances visibility and customer acquisition but also strengthens the competitiveness and sustainability of industrial companies in emerging digital markets. Digital transformation is a strategic necessity for B2B companies aiming to optimize their positioning and growth in the digital era.

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