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Item type:Publication, Consumer Behavior in Health Wearables Technologies: A Bibliometric Approach(Springer Nature Switzerland, 2026); ; Health Wearable Technologies (HWT), including smartwatches, fitness trackers, and telehealth platforms, have become a new generation of tools for preventive healthcare and chronic disease management. This study uses bibliometric analysis to explore the intellectual structure and thematic evolution of HWT research, and it analyzes 315 peer-reviewed articles from Scopus in the fields of business, social sciences, and medicine. The results show that there are two distinct growth phases: slow growth at the end of the twentieth century and fast growth after 2000 due to the development of human-computer interaction. HWT research is inherently multidisciplinary, with 55.36% of publications coming from social sciences, business, and medical disciplines. The United States leads the world in scholarly output, with 35.87% of documents, while developing regions are underrepresented. Science mapping via VOSviewer reveals two thematic clusters: (1) clinical and ethical dynamics (e.g., physician-patient relationships, data validity), and (2) consumer-market interactions (e.g., usability, direct-to-consumer models). These clusters capture the struggles between medical authority and patient autonomy as well as the increasing impact of user experience (UX) in non-clinical contexts. The study emphasizes the need for multidisciplinary collaboration to address HWT’s complexity and highlights the need for more research in developing economies to ensure global applicability. Two actionable recommendations are proposed: (1) combining clinical utility with commercial viability through UX-driven design, and (2) addressing ethical biases in doctor-patient interactions when HWT interacts. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Psychological Factors that Influence Decision Making at the Time of Purchase(2024); ; In the buying process there are several factors that determine consumer behavior, which is a central topic of interest in the Neuromarketing research line. In this article we reflect on psychological factors that influence this context: Following fashion stereotypes, the role of the frontal lobe, product purchase anxiety, the psychology behind colors, and personality traits that influence the buying process. The methodology followed was the review of classic research and theories that allowed us to analyze the psychological factors involved in the buying process. The article ends by discussing the need to understand the factors discussed in this research in order to better understand consumer behavior.25 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Technological Innovations Applied to Neuromarketing: Systematic Review(2024); 9 2 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Drivers for the Intention to Buy Wearables in a Latin American Country(2025); ; Guacyra Nascimento-QueirozThe daily conduct of millions of people worldwide demonstrates the profound impact of technology on contemporary civilization. Wearables are a prominent example of this transformation. Due to their significance, companies in this sector are considering nearly tripling their sales of these devices by 2028. However, understanding the factors that influence user adoption has become crucial. Most studies have been conducted in developed countries, so this research aims to explore these factors in a developing country to determine if there are differences compared to developed nations. The study uses a personal survey with a sample of 360 individuals and employs a multiple approach for the prediction model. Results show that an innovative attitude and hedonic motivation are key drivers in predicting the intention to buy wearable technology devices. The main conclusion of this study is that certain factors do not contribute to explaining the intention to purchase wearables in developing countries, as they do in higher-income nations. This finding suggests a need to adjust marketing strategies to better target Latin American markets17 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, A review of consumer-to-consumer digital information and knowledge sharing(2025); ; 59 2