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Electronic Word of Mouth and Sustainability: A Bibliometric Approach
(Springer Nature Switzerland, 2026)
Cruz Cárdenas, Jorge
;
Ramos-Galarza, Carlos
;
Palacio-Fierro, Andrés
;
Guadalupe-Lanas, Jorge
Electronic word of mouth (eWOM) is a type of human-computer interaction that comprises simple, two-way communication, disseminating information about companies, brands, and products through digital spaces. Given the significant interest in eWOM, various extant studies have sought to structure this field of study through a bibliometric approach. As the literature on eWOM has continued to grow, bibliometric studies on eWOM have begun to be specialized. Following this line of work, the present bibliometric study seeks to unravel eWOM’s structure as it applies to sustainability, a topic of great current importance. Using the Scopus database, 1,968 documents were identified. Descriptive and productivity analyses characterize the field of eWOM and sustainability as a rapidly growing and multidisciplinary field, in which China and the United States stand out in the literature. Science mapping analyses have identified four clusters of terms associated with research lines: 1) human behavior in eWOM, 2) social aspects of eWOM and sustainability, 3) eWOM’s impact on sustainability and tourism, and 4) eWOM’s technological aspects and measurement. The overlay visualization of term analysis reveals an evolution in research interest, progressing from technological aspects, through economic and behavioral aspects, to the current emphasis on sustainability and tourism. Finally, this study discusses these results’ implications for theory and practice. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
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Drivers of technology readiness and motivations for consumption in explaining the tendency of consumers to use technology-based services
(2021)
Cruz Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
;
Ramos Galarza, Carlos
;
Palacio-Fierro A.
This study aimed to identify the way in which the optimism and innovativeness of consumers (drivers of technology readiness) affect their tendency to use technology-based services, an area that merits additional research. The study was conducted in two phases in Quito, Ecuador. In the first phase, three services were selected to be studied: online shopping, online banking, and online music streaming. In the second phase, the hypotheses were tested with a random sample of 754 adults. The results were consistent in the three structural equation models (one for each service). Optimism acts indirectly, through the mediation of hedonic and utilitarian motivations. Innovativeness acts through a similar indirect channel, but it also acts directly. One of the marketing implications of this study is that simply concentrating on consumer attitudes towards technology is not enough, since it is necessary to consider their indirect effects on the tendency to use a service. © 2020 Elsevier Inc.
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Temporal Focus and Innovativeness of Consumers in the Use of Technologies: A Cross-Cultural Study
(2021)
Cruz Cárdenas, Jorge
;
Zabelina E.
;
Deyneka O.
;
Guadalupe-Lanas, Jorge
Innovative consumers are very important to today’s businesses as they are the first adopters of new products. This article seeks to contribute to the existing knowledge on the characteristics and traits that innovative consumers possess by focusing on the temporal orientation of said consumers. The current study is a cross-cultural study based on a survey that was carried out in Ecuador (a South American developing country) and Russia (a Eurasian emerging country). The results obtained for the two countries consistently establish that the temporal focus in the future is a characteristic associated with innovative consumers. The current study also presents the theoretical and practical implications of these findings. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Scopus© Citations 1 14
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Analysis of the Employment Rate of People with Disabilities in Ecuador
(2021)
Arias Flores, Hugo Patricio
;
Guadalupe-Lanas, Jorge
;
Jadán Guerrero, Janio
In Latin America and the Caribbean, approximately 12% of the population has some type of disability, 80% of them are unemployed and the 20% who have a job do not have the same conditions as the rest of the employees. To address this, public policies have been proposed and implemented with a focus on the labor insertion of people with disabilities. In this context, people living with a disability find it more difficult to find a job. They are less likely to be employed compared to people without disabilities. This article analyzes the employment of people with disabilities in Ecuador. Since Ecuador is considered a developing country, employment plays a fundamental role in the economic development of the population, particularly of people with disabilities. We want to identify the occupation rate in the formal market in Ecuador, establishing the percentage of participation by type of disability. In addition, an analysis will be carried out according to the affiliated institution in which it is active. The research is descriptive, and the data recorded in official sources were analyzed. We conclude that the employment rate of people with disabilities is only 15.3%, and that people with intellectual disabilities have the lowest employability rate, at 7.5%. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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