Experimental economics, which applies laboratory methods to study the interactions of human beings in social contexts, makes it possible to evaluate the transitivity of consumer preferences. This data set presents the results of an experiment on preferences in three different situations: 1) individuals faced with goods choices without restrictions; 2) individuals facing budget restrictions and price changes; and 3) individuals faced with decreased disposable income. The experiment was conducted on subjects with different characteristics i.e., different genders, women and men, different work situations, employed and unemployed, different age ranges, and different economic positions, divided into low, medium and high. In addition, the experiment had two phases, the first one prior to the experiment as such, called pilot, which objective was to calibrate the consistency of the instrument (survey), not to measure transitivity itself. The second one, was conducted on 70 subjects some of which came from the central bank of Ecuador, and others came from the Catholic University
