Interactive Application with Motion Comics in the School Bullying Awareness Process

Physical or psychological mistreatment among peers, also known as Bullying, is a latent problem in basic education institutions with frequent processes of violent interaction between children who assume power and harassment over others, such interaction also occurs virtually known as “Cyberbullying”. This study is based on a quantitative research approach and analyzes this social problem looking for a nexus of awareness, prevention and mitigation of bullying through the use of new information and communication technologies. The study was conducted in three educational institutions in the city of Ambato, Ecuador and an interactive application was designed using the motion comic technique, whose popularity is increasing in the children's segment as a new hybrid style of digital animation. The application was evaluated with a sample group of children who, according to the use and user experience, presented favorable results in several aspects of awareness and understanding of the problem investigated. © 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.