The implementation of an optimization strategy in a company dedicated to the sale of laboratory equipment and reagents is detailed. Initially, two routes were established with the objective of significantly reducing delivery times and related costs. These routes were designed using linear programming methods, considering elements such as vehicle carrying capacity, time constraints and customer requirements. After defining the routes, they were incorporated into the company’s operations, adjusting the delivery schedule, and allocating the appropriate resources for the execution of the new logistics plan. In addition, a system was implemented to regularly monitor and control the results, allowing necessary adjustments to be made. The implementation of these measures proved successful, reducing delivery time by 321 min, equivalent to 5.35 h, and saving USD 51.54 per kilometer. This led to a substantial improvement in the company’s logistical efficiency and customer satisfaction. It is recommended to maintain weekly monitoring and control of the implementation, evaluating the results periodically. It is also advisable to regularly check the vehicles used in transportation to ensure their optimal condition and guarantee efficiency and safety in deliveries. The possibility of applying this optimization proposal in other companies in the same sector is raised, given that the positive results obtained could be replicable in similar organizations. In conclusion, the application of this optimization proposal in the laboratory material and reagents company has proven to be extremely effective, reducing delivery times and associated costs, while improving operational efficiency and increasing customer satisfaction.