The projection of the University towards Society acquires its significant relevance in the search for a higher education with social responsibility, pertinent and with relevance in the formative system of the substantive functions between teaching, research and liaison. The objective of this research is to highlight the main problems of the associations in zone 3 of Ecuador, given its importance in the learning process that allows the insertion of knowledge with social experience. The methodology will incorporate an exploratory descriptive type of research with the participation of sixth semester students of the academic period A23 of the Business Administration career, Universidad Indoamérica Ecuador, through a NEXUS 4D diagnosis, which seeks to collect the necessary information in order to control, improve and detect the shortcomings within the associations. The results obtained showed that the linkage programs and projects have weaknesses in their structuring, since we found problems in the process, the associations do not collaborate with the information, which has led to difficulties in time, in the evolution and development of the work. The document concludes by indicating the fulfillment of the laws and policies of linkage with the community in the Indoamerica University and the performance of the students of the Indoamerica University.
