Information and Communication Technologies exclusively for consumer behavior from a theoretical perspective [Tecnologías de la Información y Comunicación exclusivo para el comportamiento del consumidor desde una perspectiva teórica]

The objective of this study, focuses on carrying out a literature review of Information and Communication Technologies (ICT) as an exclusive factor affecting consumer behavior. The methodology has a descriptive scope of a bibliographic type, studies were selected that have been published in the most important indexes worldwide, in the following order: Web of Science, Scopus, Ebsco and ProQuest, from 2009 to 2020, with a total of 62 publications among scientific articles, books and thesis, which discussed the development of ICT exclusively focused on the modern consumer. A considerable scientific production found between 2013 and 2017 with 47,00% of the documents analyzed. Likewise, in these publications key words such as ICT, digital consumers and consumer behavior are highlighted with 27,00%, 19,00% and 10,00% respectively. Regarding the origin of the documents, it is highlighted that most of them come from Latin America with a percentage of 53,00%. As main conclusions it is highlighted that the intervention of the TIC is immersed in almost all the phases of the decision making that the consumer makes, in addition to it, the present consumers are permanently connected, having greater alternatives of election according to the information that the company develops to reach the final purchase of the product and/or service. © 2021, Universidad Politécnica Salesiana del Ecuador.