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Borja Galeas, Carlos
Development of Websites as an Academic Integrative Project to Strengthen Businesses in the Popular and Solidarity Economy
Business Development Through Entrepreneurship Maturity Measurement
2026
,
Borja Galeas, Carlos
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Arias Flores, Hugo Patricio
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Sánchez Montero, Ivanna Karina
This article explores the development of websites as an academic integrative project aimed at strengthening businesses within the popular and solidarity economy (EPS) in the province of Pichincha, Ecuador. Fifth-semester students from the Digital Marketing program at Universidad Indoamérica, as part of their integrative project, worked on creating customized websites for 12 local businesses that already had marketable products, including labels, packaging, and other presentation tools. Using the WordPress platform, the students developed websites tailored to the specific needs of each business, with the goal of improving their digital presence, facilitating access to broader markets, and increasing the competitiveness of their products and services. In addition to the technical development, graphic design elements such as professional product photography and promotional videos were integrated, along with digital marketing strategies that included search engine optimization and social media integration. The results indicate that the creation of these customized websites significantly increased the online visibility of the businesses and enhanced consumer perception of professionalism and trust. This study highlights the importance of applied academic projects as tools for community engagement and local economic development in vulnerable sectors. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
2026
,
Sánchez Montero, Ivanna Karina
,
Borja Galeas, Carlos
,
SOTAMINGA CINILIN, MARCELO JAVIER
Business development is a crucial process for the growth and maturation of ventures; in this context, the design of the software called Nexus 4D emerges as an innovative solution to assess and enhance their development in the market, providing a comprehensive approach from ten facets of the Science of Administration. It enables entrepreneurs to measure the maturity level of their business activities, identify areas for improvement, and pinpoint market opportunities. This tool facilitates strategic decision-making and assists ventures in adapting to market changes, strengthening their competitive position, and ensuring long-term sustainability. It becomes a fundamental ally in driving business development and maturation within a dynamic and competitive business environment. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.