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Suárez del Villar, Alexis
Sustainable Tourism in Cotacachi Canton, Ecuador
2025
,
Álvarez Sánchez, Ana
,
Camila Terán-Robayo
,
Nicole Alejandra Revelo-Bossano
,
Suárez del Villar, Alexis
This study examines the development and perception of sustainable tourism in Cotacachi, a region known for its rich biodiversity and indigenous culture in the province of Imbabura, Ecuador. Despite its potential for ecotourism, our survey results indicate that 66.7% of respondents are unaware of the concept of sustainable tourism and 63.3% have never participated in related activities, highlighting a notable lack of awareness and participation in sustainable practices. The research included a quantitative analysis using online surveys targeting 30 respondents, revealing that only 33.3% are familiar with sustainable tourism. Furthermore, although 50% of participants recognize the importance of these practices, there is a significant discrepancy in the perception of their relevance, suggesting a divide in the understanding and appreciation of sustainable tourism. The results highlight the need for intensive educational programs that not only promote awareness of sustainability but also integrate the community into the planning and benefits of tourism. The sustainable tourism plan proposed in this study seeks to improve the visibility and accessibility of Cotacachi’s natural landscapes, promote the inclusion of indigenous communities in tourism, and strengthen environmental conservation efforts. It is suggested that these efforts could enrich the tourism experience while stimulating local economic development, supporting biodiversity conservation, and reinforcing the region’s cultural identity. Through a holistic approach, the study proposes to transform Cotacachi into a model of sustainable tourism, ensuring long-term benefits for both the community and the environment. The study further revealed that 60% of respondents are aware of Cotacachi’s food fair that connects farmers with merchants, representing a sustainable practice. However, further dissemination and participation in these events is still lacking. For future research, it is recommended to continuously monitor perception and participation in sustainable tourism, in addition to assessing the economic, social, and environmental impact of the proposed interventions. With these measures, Cotacachi can move toward truly sustainable tourism that equitably benefits all stakeholders.