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Ramos Galarza, Carlos
A Bibliometric Approach to Existing Literature on Teleworking
Consumer Behavior in Electronic Word of Mouth: A Bibliometric Approach
2024
,
Cruz Cárdenas, Jorge
,
Ramos Galarza, Carlos
,
Ekaterina Zabelina
,
Olga Deyneka
,
Andrés Palacio-Fierro
Teleworking or telecommuting implies that employees perform their duties mainly from home or outside the facilities of the organizations to which they belong. The growth of academic and scientific interest in teleworking has accelerated markedly since the Covid-19 pandemic. The present study contributes to the academic research area of teleworking by organizing and structuring existing knowledge using a bibliometric approach. This study has selected Scopus as a database, and the applied search strategy has generated 8,692 documents. The descriptive analyses (using performance measures) conducted on this body of literature have confirmed the rapid increase in academic and scientific publications. The results indicate that the research on teleworking can be characterized as a multidisciplinary field, where the institutions and universities of developed countries play a leading role. Science mapping establishes the following four areas of research: 1) technological aspects that support teleworking, 2) advantages and disadvantages of teleworking, 3) human aspects of teleworking, and 4) Covid-19, teleworking, and home. The analysis of overlay visualization of terms helps identify the historical evolution of the topics of interest. This evolution starts from issues focused on technology and then addresses the issue of the human being as the center of interest. In recent years, the interest has focused on the Covid-19 pandemic. Finally, the present work discusses these research results and provides guidelines for future studies.
2025
,
Cruz Cárdenas, Jorge
,
Saeidi, Parvaneh
,
Ekaterina Zabelina
,
Olga Deyneka
,
Ramos Galarza, Carlos
,
Andrés Palacio-Fierro
Electronic word of mouth (eWOM) is a consumer behavior that involves the dissemination of communications about brands, products, and companies with clear positive or negative valence. eWOM is attracting great attention from academics and practitioners, which is reflected in the growing number of publications on the subject. Thus, the present study aims to contribute to the organization and description of this knowledge through the use of bibliometric techniques. This study analyzes a documentary corpus of 2,331 eWOM documents existing in the Scopus database. The descriptive analysis of this body of documents confirms a rapid growth in the pace of publication. The data further highlight eWOM as a multidisciplinary academic field with a center of gravity in business, management, and accounting. However, the analysis shows a great predominance of institutions and researchers from developed and emerging countries. The analysis of the co-occurrence of terms leads to the identification of three thematic clusters: (1) search and use of eWOM by the consumer, (2) the consumer’s experience and satisfaction in the consumption of services, and (3) the consumer behavior in the generation of eWOM. The analysis of the overlay visualization of terms allows us to verify an evolution in research interest from the orientation to lay the theoretical foundations of eWOM to the current interest in delving into search behavior and the use of eWOM in decision making. Finally, the present study formulates the theoretical and practical implications of these findings.