Morales Molina, Tania
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Preferred name
Morales Molina, Tania
Main Affiliation
Ambato
Email
taniamorales@uti.edu.ec
ORCID
Scopus Author ID
57223105489

Research Output
Now showing 1 - 10 of 26
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Social Capital and Subjective Well-Being: The Case of Ecuador

2024 , Morales Molina, Tania , Ximena Morales-Urrutia , Tito Mayorga-Morales

Social capital and subjective well-being are interconnected. Social capital, which includes social relationships, trust, and civic participation, has a positive impact on people’s subjective well-being. Fostering and strengthening social capital in communities can be beneficial in improving the subjective well-being of individuals and promoting a healthier and more prosperous society. The objective of the study is to determine the relationship between social capital and subjective well-being by correlating the variables analyzed with the different indicators. The main results show that there is a significant relationship between social capital and subjective well-being.

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Intellectual Capital and Financial Performance: The Case of the Tungurahua Concessionaires

2025 , Morales Molina, Tania , Ximena Morales-Urrutia , Marcelo Mantilla Falcón , Estefanía Cayo-Hurtado

The objective of the research is to analyze the intellectual capital and financial performance of concessionaires in the city of Ambato in the period 2018–2022. In order to analyze intellectual capital, the Intellectual Added Value Coefficient (VAICTM) was used, while to measure financial performance, the profitability indicators ROA and ROE were used. The methodology used was quantitative in nature, the sample was 11 dealerships belonging to ISIC G4510.01 corresponding to the sale of vehicles. According to the results obtained, it is shown that the Ciudad del Auto CIAUTO Cía dealerships. Ltda., and Ambacar Cía. Ltda., have the best indices in each of the components of intellectual capital. However, when analyzing these values using the Pearson Correlation, it was concluded that the VAICTM has no relationship with the financial performance in the 5 years studied, since salaries and wages are low in relation to the income received by the concessionaires.

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The Academy and the Link with Society: The Case of Business Administration, Indoamérica. Ecuador

2024 , Núñez Torres, Gabriel , Morales Molina, Tania , López-Samaniego, Christopher

The projection of the University towards Society acquires its significant relevance in the search for a higher education with social responsibility, pertinent and with relevance in the formative system of the substantive functions between teaching, research and liaison. The objective of this research is to highlight the main problems of the associations in zone 3 of Ecuador, given its importance in the learning process that allows the insertion of knowledge with social experience. The methodology will incorporate an exploratory descriptive type of research with the participation of sixth semester students of the academic period A23 of the Business Administration career, Universidad Indoamérica Ecuador, through a NEXUS 4D diagnosis, which seeks to collect the necessary information in order to control, improve and detect the shortcomings within the associations. The results obtained showed that the linkage programs and projects have weaknesses in their structuring, since we found problems in the process, the associations do not collaborate with the information, which has led to difficulties in time, in the evolution and development of the work. The document concludes by indicating the fulfillment of the laws and policies of linkage with the community in the Indoamerica University and the performance of the students of the Indoamerica University.

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Cultural and Ethnographic Routes as a Tourist Resource for Rural Development: A Theoretical Review

2024 , Morales Molina, Tania , Morales-Urrutia X. , Lascano N.

Cultural routes have become an important income-generating resource for the different countries they pass through. At present, this type of route is promoting a series of activities related to the tourism field and that have drawn special attention from its visitors, this has made the governments of the day develop policies aimed at promoting and implementing actions that allow stimulate the development and economic growth of the rural areas in which they are located. The purpose of this research is to carry out a review of the current and evolutionary status of the contributions made for the enhancement of historical and heritage value of these routes. In the present research, a literature review of the main cultural tourism routes and their contributions to the development of the areas through which they run was carried out. In general, the cultural routes have become an important contribution to the growth and economic development of rural areas; and, above all, they have generated jobs and improved the quality of life of the population. © 2024, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Social Capital and Subjective Well-Being: The Case of Ecuador

2024 , Morales Molina, Tania , Ximena Morales-Urrutia , Tito Mayorga-Morales

Social capital and subjective well-being are interconnected. Social capital, which includes social relationships, trust, and civic participation, has a positive impact on people’s subjective well-being. Fostering and strengthening social capital in communities can be beneficial in improving the subjective well-being of individuals and promoting a healthier and more prosperous society. The objective of the study is to determine the relationship between social capital and subjective well-being by correlating the variables analyzed with the different indicators. The main results show that there is a significant relationship between social capital and subjective well-being.

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Effect of Internal & External Financing on Labor Productivity – (2009–2014) Panel Data Study of Ecuadorian Companies

2025 , Simbaña Taipe, Luis , Rodas, Gonzalo , Mena, Bryan , Morales Molina, Tania , Salazar Baño, Alfredo

This research analyzes the effect of internal and external financing on the labor productivity of Ecuadorian companies from 2009 to 2014. For this purpose, the database of the National Institute of Statistics and Censuses (INEC) is used. In addition, ordinary least squares (MCO) regression for panel data is applied as an estimation strategy. The study focuses on explanatory variables with financial characteristics (external and internal funding) and variables with commercial characteristics (number of employees, source of foreign capital, innovation of new services, and purchasing of machinery and equipment). The results demonstrate that external financing, number of employees, source of foreign capital and purchase of machinery and equipment, all have a positive impact on labor productivity. Internal financing, on the other hand, has no effect on the dependent variable. Meanwhile, the introduction of a new service reduces labor productivity. The Ecuadorian economy presents several barriers that prevent the development of national companies. These obstacles could be a lack of social and scientific awareness, an absence of innovative initiative and technological development, and deficient management of internal and external financing. Therefore, identifying the factors that affect the labor productivity of Ecuadorian companies is a relevant issue for the country's business economic development. Due to this information, the companies could develop capabilities and strategies to stay in the market and improve their competitiveness.

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Digital Inclusion in Ecuadorian Education Through Innovative Resources for Teaching Entrepreneurship

2025 , Núñez-Naranjo, Aracelly Fernanda , Morales Molina, Tania , Silva Ordóñez, Catalina , Chaviano Quezada, Alejandro

This study investigates the implementation of innovative resources for digital inclusion in entrepreneurship education in Ecuador. Using a mixed-methods approach (quantitative and qualitative), it examines the impact of these tools on secondary school students and teachers. The findings show that digital resources not only enhance technological skills but also increase student engagement in learning activities. This highlights the crucial role of integrating digital technologies into the educational system to promote more inclusive and effective learning experiences. The study concludes with recommendations for expanding the use of these tools to other areas of the curriculum.

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Entrepreneurship: The Case of Ecuador

2021 , Morales Molina, Tania , Llamuca Pérez S. , Morales-Urrutia X. , Victor V.E.

In recent decades, entrepreneurship has experienced a significant increase worldwide, being considered as an important tool to improve the economic growth of a country. This article aims to present an overview of the current situation of entrepreneurship at both national and local levels. The methodology used was descriptive, also a literature review was conducted, the data analyzed came from the National Institute of Statistics and Censuses of the directory of companies for the period 2013–2016, the number of enterprises at the level of Ecuador and specific by province was analyzed. After the analysis, it was concluded that there is a significant increase in micro-enterprises throughout the country, especially in the provinces of Pichincha and Guayas. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Health and Economy: A Necessary Relationship to Face the Path Towards Sustainable Development in Latin America and the Caribbean, Post-covid

2024 , Morales Molina, Tania , Urrutia X.M. , Morales C.F. , Vásquez G.B.B.

The health–economy relationship has recently emerged as one of the top priorities at the international level, and the emergence of the virus has caused a lot of human and economic pain. The pandemic has brought human and economic suffering to the international community. Most countries have been affected, and this has been evidenced in the deterioration of health and the contraction of economies, with greater incidence in Latin America and the Caribbean. The main objective was to highlight the current situation of both sectors and possible future developments. The methodology used was a quantitative–descriptive type of scientific research with updated bibliographic information, using as instruments secondary source documents such as state economic reports, updated statistical data, relevant scientific articles and publications in public institutions. The results reflect a difficult health and economic panorama due to internal and external causes, favouring the increase of inequality, poverty and political corruption. The conclusions demonstrate the little evolution that has existed in Latin America and the Caribbean (LAC) post-pandemic in the health sector and in the economy, which was on the verge of total bankruptcy in the face of such a devastating scenario of the coronavirus, with losses of -7.0% of GDP at the American level. Although new variants of the virus appeared and there was a relapse, by the end of the same year, the real GDP was predicted to increase by 6.3% in 2021, to moderate to 3% in 2022, taking into account the reopening of tourism as one of the main sources of income of these countries with 15.5% of the gross domestic product, all in terms of growth and sustainable development. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

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Obstacles that Limit Innovation in Activities Related to Ecuador’s Productive Sectors MSMEs

2025 , Morales Molina, Tania , Catalina Silva-Ordóñez , Salazar Mera, Juan Eduardo , Mora Rosales, José

This paper studies the main obstacles that limit innovation in activities related to productive sectors in Ecuadorian companies with less than 200 workers (micro, small and medium-sized enterprises, MSMEs). The aim is to identify those obstacles that directly keep the sectorial innovation from growing. The study used a quantitative and explanatory analysis using the results presented by the Superintendency of Companies of Ecuador at the end of 2023. At the national level, there were the following numbers of companies: Micro (62,724), Small (21,305) and Medium (6,135). The results show that companies are working inefficiently in relation to growth in innovation, representing current technological challenges. The conclusions present proposals and recommendations for micro-entities to survive and compete better in the current environment, through a guide of good practices that will positively influence the innovation and modernization of their companies.

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