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Sánchez Montero, Ivanna Karina
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Sánchez Montero, Ivanna Karina
Preferred name
Sánchez Montero, Ivanna Karina
Main Affiliation
Facultad de Ciencias Económicas, Administrativas y Negocios
Quito
Email
ivannasanchez@uti.edu.ec
ORCID
0000-0002-0029-6265
Scopus Author ID
57226130186
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SOTAMINGA CINILIN, MARCELO JAVIER
1
Sánchez Montero, Ivanna Karina
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Facultad de Ciencias de la Educación
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Facultad de Ciencias Económicas, Administrativas y Negocios
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Big Data
Clustering
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Customer Segmentation
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conference paper
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Publication
Advanced Customer Segmentation in the Natural Supplements Industry to Enhance Marketing Strategies Using Big Data Tools
(
2026
)
Sánchez Montero, Ivanna Karina
;
SOTAMINGA CINILIN, MARCELO JAVIER
10
